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For Companies At a Glance
- Tasks: Shape brand narratives and create engaging content across multiple channels.
- Company: Ant International drives global commerce with innovative digital payment solutions for businesses of all sizes.
- Benefits: Enjoy a full-time role in a dynamic team with opportunities for growth and creativity.
- Why this job: Join a forward-thinking company focused on responsible innovation and enhancing digital capabilities worldwide.
- Qualifications: Strong English writing skills, content marketing knowledge, and analytical abilities are essential.
- Other info: This is a mid-senior level position based in London, UK.
The predicted salary is between 36000 - 60000 £ per year.
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Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.
Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.
With a focus on Travel, Trade, Technology, and Talent, Ant International is committed to enhancing the digital mindset and capacities of businesses worldwide. Through fostering collaborative efforts with partners, we are driving responsible innovation and increase market accessibility for global SMEs.
We do so across our 4 key businesses: Alipay+, Antom, WorldFirst and ANEXT Bank.
The role:
We’re looking for a skilled Content Manager to join our global marketing team in London, UK. In this role, you’ll be responsible for shaping WorldFirst’s brand narrative by developing key assets—including our messaging house, sales pitch decks, product tutorials, and product-related content—ensuring alignment with our brand identity. You’ll oversee content creation and distribution across multiple channels, maintaining a consistent brand voice while engaging our target audience and driving marketing objectives. If you’re a strategic thinker with a passion for storytelling and content writing, we’d love to hear from you!
What you will be doing:
- Brand Message House: Develop a comprehensive message house aligned with marketing objectives and brand strategy. Identify target audiences in each market and tailor content to their needs and interests. Research and analyze industry trends to inform content strategy.
- Product-related Content Writing and Creation: Generate native-English content to educate markets about our brand and products across various formats including pitch decks, leadership presentations, scripts, product tutorial videos, customer stories, etc to communicate brand messages.
- Collaboration with cross-functional teams: Working closely with social, KOL, paid, website, and PR to integrate brand messaging across all initiatives, and maximize the value of content created.
- Performance analysis and reporting: Tracking key metrics like website traffic, social media engagement, and lead generation to measure the effectiveness of content produced.
What we are looking for someone who has:
- Excellent English writing and editing skills with a keen eye for detail.
- Strong understanding of brand management principles and content marketing strategies.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Proficiency in content management systems (CMS) and social media platforms
- Digital marketing knowledge including SEO best practices.
- Creative thinking and ability to generate engaging content ideas.
- Strong analytical skills to measure content performance and make data-driven decisions.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
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Global Content Marketing Manager employer: Ant International
Contact Detail:
Ant International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Content Marketing Manager
✨Tip Number 1
Familiarise yourself with Ant International's brand and its key businesses like Alipay+ and WorldFirst. Understanding their mission and values will help you tailor your conversations and demonstrate how your skills align with their goals.
✨Tip Number 2
Showcase your content creation skills by preparing a portfolio that includes examples of brand messaging, pitch decks, and product-related content. This will give you an edge in demonstrating your ability to create engaging and effective materials.
✨Tip Number 3
Network with professionals in the digital marketing and content management fields. Attend industry events or join relevant online communities to connect with people who might provide insights or referrals for the role.
✨Tip Number 4
Prepare to discuss your analytical skills by thinking of specific metrics you've tracked in previous roles. Be ready to explain how you've used data to inform content strategies and improve performance, as this is crucial for the position.
We think you need these skills to ace Global Content Marketing Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Global Content Marketing Manager position. Tailor your application to highlight how your skills and experiences align with the job description.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for content marketing and storytelling. Use specific examples from your past experiences that demonstrate your ability to develop brand narratives and engage target audiences.
Showcase Your Writing Skills: Since excellent writing is crucial for this role, include samples of your previous work or links to published content. Make sure these examples reflect your ability to create engaging and informative content that aligns with brand messaging.
Highlight Collaboration Experience: The job requires working closely with cross-functional teams. In your application, mention any relevant experiences where you successfully collaborated with others to achieve marketing objectives, showcasing your communication and teamwork skills.
How to prepare for a job interview at Ant International
✨Showcase Your Storytelling Skills
As a Global Content Marketing Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in your previous roles. Be ready to discuss the impact of your content on brand engagement and audience connection.
✨Demonstrate Your Analytical Mindset
Highlight your ability to analyse content performance metrics. Discuss specific tools you’ve used to track engagement and how you've adjusted strategies based on data insights. This will show your potential employer that you can make data-driven decisions.
✨Understand Their Brand and Audience
Research Ant International thoroughly before the interview. Understand their brand voice, target audiences, and recent campaigns. Tailor your responses to demonstrate how your skills align with their marketing objectives and audience needs.
✨Prepare for Cross-Functional Collaboration
Since the role involves working with various teams, be prepared to discuss your experience in cross-functional collaboration. Share examples of successful projects where you worked with different departments to achieve a common goal.
