Marketing Development Representative

Location: Sheffield, GB, S1 2JE Cambridge, GB, CB1 7EG

Company: Ansys

Requisition #: 16960

Our Mission: Powering Innovation That Drives Human Advancement

This position plays a key role in managing marketing generated leads via the qualification and routing on behalf of ANSYS, Inc. The focus is to qualify engagements with the intent of delivering sales ready leads based on predetermined criteria. In addition to lead qualification and demand generation, the Lead Development Representative is responsible for engaging customers during ANSYS events and tradeshows, updating the CRM databases with information gathered with every prospect engagement. The Lead Development Representative is an active team player, fostering sales, channel partners and marketing collaboration and alignment towards joint goals.

Key Duties and Responsibilities

• Support the lead routing and administration process at ANSYS
• Follow up on prospect inquiries concerning ANSYS software products
• Effectively partner and work across the Marketing, Sales, Channel Partners and Product teams
• Work closely with key internal teams to develop account intelligence, relationship maps, and use case opportunities through direct account engagement and insight tools
• Leverage marketing campaigns (marketing material, seminar, webinar etc.) to develop and nurture leads for sales
• Apply operational expertise to identify leads and pass them to the appropriate opportunity owner based on defined business segmentation
• Participate in ANSYS events, tradeshows and digitally led customer engagement programs.
• Demand Generation for ANSYS events in assigned territory
• Update the CRM database or other databases with lead and/or contact info and account/prospect intelligence gathered to provide visibility to market opportunities in assigned territory
• Provide market feedback to the management team to optimize positioning of offerings
• Develop and communicate ongoing improvements to the process of prospecting for and qualifying leads
• Work on special projects as directed by the Manager, Lead Development

Minimum Education/Certification Requirements and Experience

• Bachelor’s degree or 4 years of full-time employment required with High School diploma. Bachelor’s degree preferred in business or marketing
• Relevant experience in an inside sales or marketing role is desired, which can include direct employment, contracted employment or internship.
• Experience working in a sales and/or customer relations environment
• Technical aptitude and/or experience in an industrial/technical sales environment
• Excellent record of customer service and customer satisfaction
• Skilled at initiating phone discussions and overcoming objections
• Strong prospecting and lead qualification skills
• Ability to leverage social media to identify and engage with key decision makers
• Understanding of sales automation tools (SalesForce.com experience is a plus)
• Outstanding written and verbal communication skills in local language.

Preferred Qualifications and Skills

• Well-organized, self-directed team player.
• Remains open to others’ ideas and exhibits willingness to try new things
• Able to assess business opportunities based on predetermined criteria to align opportunities with sales
• Able to understand industry issues and apply software value statements to engage with prospective customers in a meaningful and mutually beneficial manner
• Ability to formulate communication strategies based on behavior style tendencies
• Ability to engage with prospective customers based on open probes and creation of value statements
• Establish and maintain credibility with the internal sales team and prospective customers
• Adapts to changes in the work environment, manages competing demands and can deal with frequent change, delays or unexpected events
• Prioritizes and plans work activities, uses time efficiently and develops realistic action plans
• Willing to take direction, engage in training and apply techniques and constructive criticism to improve performance
• Demonstrates accuracy and thoroughness and monitors own work to ensure quality and can read and interpret written information
• Demonstrates professionalism, discretion, and good judgment in all interactions with co-workers, customers, vendors and others
• Consistently at work on time, follows instructions, responds to management direction

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results.

As ONE Ansys, we are powering innovation that drives human advancement.

Our Commitments:

• Amaze with innovative products and solutions
• Make our customers incredibly successful
• Act with integrity
• Ensure employees thrive and shareholders prosper

Our Values:

• Adaptability: Be open, welcome what’s next
• Authenticity: Be you, make us stronger

Our Actions:

• We commit to audacious goals
• We work seamlessly as a team

Ansys is committed to powering the people who power human advancement. We believe in creating and nurturing a workplace that supports and welcomes people of all backgrounds; encouraging them to bring their talents and experience to a workplace where they are valued and can thrive. Our culture is grounded in our four core values of adaptability, courage, generosity, and authenticity. Through our behaviors and actions, these values foster higher team performance and greater innovation for our customers.

We’re proud to offer programs, available to all employees, to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally minded customer base.

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively, we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high — met by those willing to rise to the occasion and meet those challenges head on.

Ready to feel inspired? Check out some of our recent customer stories.

At Ansys, it’s about the learning, the discovery, and the collaboration. It’s about the “what’s next” as much as the “mission accomplished.” And it’s about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.

Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek’s Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America’s Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.).

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.