Field Sales Manager / Sales Manager in London

We are looking for an ambitious Field Sales Manager to lead and grow a high-performing team of Field Account Executives across London East, helping hospitality businesses transform the way they operate through innovative technology solutions.

This is a hands-on player-coach leadership role where you’ll be responsible for managing a team of 7 Field Sales Executives, coaching them in the field, supporting customer conversations and driving new business growth across restaurants, bars and hospitality venues.

The Role

• As Field Sales Manager, you will sit within the wider Go-To-Market organisation, working alongside SDRs, Account Executives, Account Managers and Strategic Account teams to drive growth within the hospitality sector.
• You’ll lead a team that is responsible for building relationships with restaurant and bar owners across London East, identifying new opportunities and showing hospitality businesses how technology can improve their operations.
• This is not a desk-based management role — you’ll be out in the field with your team, coaching, developing and helping them win new business.
• Lead, coach and develop a team of Field Account Executives focused on hospitality customers across London.
• Act as a player-coach, spending time in the field alongside your team supporting customer meetings, prospecting activity and sales conversations.
• Coach your team on effective territory planning, outbound prospecting, walk-ins and customer engagement strategies.
• Support Account Executives in identifying decision makers, understanding customer challenges and positioning technology solutions.
• Own quarterly and annual sales targets, driving performance and accountability across your team.
• Analyse sales activity, conversion rates and pipeline performance to continuously improve team results.
• Work closely with wider Go-To-Market teams including SDR, Account Management, Strategic Sales and Customer Success.
• Help grow the London customer base by identifying new hospitality businesses and expanding market presence.

Requirements

• Proven experience managing and coaching a field-based sales team.
• Strong background in outbound, new business sales with experience managing a full sales cycle.
• A hands-on leader who enjoys being in the field and coaching teams face-to-face.
• Experience building sales teams, improving performance and developing talent.
• Experience using CRM systems such as Salesforce for forecasting and performance management.
• A genuine passion for developing people and building a high-performing sales culture.

You’ll be joining a growing global technology company at an exciting stage of expansion, with the opportunity to take ownership of an established London territory and continue developing a successful field sales team.

The opportunity to lead and grow a talented hospitality-focused sales team.

A highly competitive compensation package (70k-90k base + OTE up to 150k).

The autonomy to make a significant impact within the UK sales organisation.

The chance to work in a fast-paced, entrepreneurial environment where great performance is recognised.

If you’re a driven sales leader who thrives in the field, enjoys coaching teams and wants to build something within the hospitality technology space, we’d love to hear from you.