At a Glance
- Tasks: Execute B2B demand generation campaigns and create compelling marketing content.
- Company: Fast-growing AI tech company with a global reach.
- Benefits: Hybrid working, career progression, and a collaborative team environment.
- Other info: Join a high-performing team and gain exposure to the full demand generation lifecycle.
- Why this job: Make a real impact on business growth through innovative marketing strategies.
- Qualifications: 2+ years in B2B marketing and strong project management skills.
The predicted salary is between 29700 - 36300 £ per year.
We're working with an innovative, fast-growing AI technology company that's expanding its Sales & Marketing team.
This is an exciting opportunity to join a business working with enterprise clients across multiple international markets, where your work will have a direct impact on pipeline growth and commercial success.
The Role
As a Demand Generation Associate, you'll be responsible for executing end-to-end B2B demand generation campaigns that generate qualified leads and support revenue growth.
Working closely with Sales and Marketing teams, you'll take campaigns from planning through to reporting, ensuring every activity is optimised for performance.
Key Responsibilities
- As a Demand Generation Associate you will plan and manage multiple integrated marketing campaigns from concept to launch.
- Create compelling copy for email campaigns, landing pages, digital advertising and social media.
- Build and manage landing pages, marketing automation workflows and campaign assets using Hub Spot and Word Press.
- Support webinars, podcasts and virtual events, including promotional campaigns.
- Track campaign performance, analyse key metrics and produce actionable insights.
- Conduct A/B testing to continuously improve campaign effectiveness.
- Collaborate with Sales and Marketing teams to ensure campaigns generate qualified pipeline.
You'll ideally have
- 2+ years' experience in B2B marketing, campaign execution or demand generation, ideally within Saa S or technology.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent copywriting skills across digital marketing channels.
- Experience using Hub Spot (or similar marketing automation platforms) and Word Press.
- Knowledge of campaign analytics, Google Analytics and UTM tracking.
- Experience managing Linked In organic and paid campaigns.
- A commercial mindset with a genuine interest in marketing performance and lead generation.
- What's on Offer
- Hybrid working based in Belfast
- The opportunity to join a growing AI technology business with global customers
- Exposure to the full demand generation lifecycle
- A collaborative, high-performing team environment
- Excellent opportunities for career progression within growth marketing and demand generation
If you're looking to take the next step in your marketing career as a Demand Generation Associate and want to see your campaigns directly influence business growth, we'd love to hear from you.
#J-18808-Ljbffr
Demand Generation Associate - Marketing employer: ANSON MCCADE
Anson McCade is an exceptional employer that prioritises employee well-being and professional growth, offering a flexible remote working environment in the UK. With a strong focus on security and digital transformation, employees benefit from comprehensive training programmes and clear pathways for career advancement, all while contributing to impactful projects alongside talented teams and senior stakeholders.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Associate - Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ANSON MCCADE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ANSON MCCADE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ANSON MCCADE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ANSON MCCADE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Associate - Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ANSON MCCADE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ANSON MCCADE:Show us that you’ve done your homework! In your application, briefly mention what you admire about ANSON MCCADE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ANSON MCCADE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ANSON MCCADE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ANSON MCCADE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
