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- Tasks: Drive multi-channel marketing campaigns and enhance customer engagement through automation.
- Company: Join a forward-thinking company focused on growth and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact by shaping customer experiences and driving revenue growth.
- Qualifications: Experience with marketing automation platforms and strong analytical skills required.
- Other info: Collaborative team environment with exciting career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The role of Growth Automation Manager involves driving the evolution of our multi-channel lifecycle engagement strategy. Your mission will be to strengthen connections with prospects, existing customers, and strategic partners by implementing data-driven, automated solutions that enhance the customer experience, foster long-term loyalty, and uncover new opportunities for revenue growth.
What will I be doing?
- Working closely with our Campaigns and Performance teams to design, build, and execute multi-channel marketing campaigns to support lead generation, customer engagement, and retention.
- Develop personalised email sequences and workflows based on user behaviour, segmentation, and revenue cycle stages.
- Create and optimise nurture campaigns to engage prospect data, strategically support cross-sell initiatives to customers, and build relationships with key partners for business referrals.
- Continuous test and learn to optimise engagement and performance across the funnel.
- Design engagement campaigns focused across product and propensity stages to convert prospects generated from key strategic partners such as Microsoft.
- Ensure seamless integration between automation platforms and CRM systems (e.g., Marketo, Dynamics, Microsoft Partner Centre).
- Track and analyse campaign performance metrics including lead generation, conversion rates, engagement, and ROI.
- Generate actionable insights and reports to inform future campaign strategies and business decisions.
- Implement lead scoring models and segmentation strategies to prioritise outreach and improve targeting.
What will I bring to the role?
- Strong knowledge of marketing automation platforms and CRM systems, preferably Marketo and Microsoft Dynamics.
- Highly analytical mindset with the ability to interpret performance data and translate it into actionable insights.
- Experience in lifecycle and revenue cycle nurture campaigns, lead scoring, and segmentation strategies.
- Familiarity with partner marketing and cross-channel campaign orchestration.
- Ability to work as part of a large marketing team, collaborating with our Campaigns, Performance, Creative, Context and Ops functions to bring projects to life.
- ABM campaign experience.
Growth Automation Manager in Manchester employer: ANS Group Limited
Contact Detail:
ANS Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Automation Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in marketing automation and campaign management. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to growth strategies and automation tools. We want you to feel confident and ready to impress with your knowledge of platforms like Marketo and Dynamics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Growth Automation Manager in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Growth Automation Manager role. Highlight your experience with marketing automation platforms and CRM systems, especially Marketo and Microsoft Dynamics, as these are key to what we’re looking for.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, share examples of how you've used performance metrics to optimise campaigns in the past. This will show us that you can bring actionable insights to the table.
Demonstrate Collaboration: Since this role involves working closely with various teams, mention any experiences where you collaborated with others to achieve a common goal. We want to see that you can work well within a large marketing team!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at ANS Group Limited
✨Know Your Automation Tools
Make sure you brush up on your knowledge of marketing automation platforms like Marketo and Microsoft Dynamics. Be ready to discuss how you've used these tools in past roles, as well as any specific campaigns you've executed that demonstrate your expertise.
✨Showcase Your Analytical Skills
Prepare to talk about how you've interpreted performance data in previous positions. Bring examples of how you've turned insights into actionable strategies, especially in relation to lead generation and customer engagement. This will show your analytical mindset is a perfect fit for the role.
✨Demonstrate Collaboration Experience
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Highlight any cross-functional projects you've been part of, particularly those that involved Campaigns, Performance, or Creative teams.
✨Be Ready to Discuss Nurture Campaigns
Prepare to dive deep into your experience with lifecycle and revenue cycle nurture campaigns. Have specific examples ready that showcase your ability to create personalised email sequences and workflows based on user behaviour and segmentation. This will illustrate your hands-on experience in driving customer engagement.
