At a Glance
- Tasks: Lead a flagship VR venue, ensuring smooth operations and an amazing customer experience.
- Company: Exciting new entertainment concept in Edinburgh with ambitious growth plans.
- Benefits: Competitive salary, strong performance bonus, and opportunities for career progression.
- Other info: Dynamic role with potential for multi-site leadership and a fun, fast-paced environment.
- Why this job: Take ownership of a cutting-edge VR experience and shape its success from day one.
- Qualifications: Experience in managing customer-focused venues and strong tech skills.
The predicted salary is between 40000 - 45000 £ per year.
We are launching a flagship free-roam virtual reality venue in Edinburgh and are looking for an exceptional, hands-on General Manager to lead the business from pre-opening through launch and into full operations. This is a rare opportunity to take full ownership of a new entertainment concept — with real autonomy to build the team, shape the customer experience, and drive commercial success from day one. The role is highly technology-led, combining venue operations with hands-on use of VR systems, booking platforms and customer management tools. It would particularly suit someone who is confident with technology and enjoys working in a gaming, immersive or digitally-driven environment. With ambitious expansion plans, this role offers clear progression into multi-site or regional leadership for the right candidate.
Key Responsibilities
- Lead venue setup, pre-opening activity and operational readiness
- Run day-to-day operations, delivering a seamless, high-quality customer experience
- Recruit, train and lead a high-performing on-site team
- Act as the on-site business leader, driving standards, culture and performance
- Oversee VR sessions and undertake basic technical troubleshooting to ensure smooth operation
- Liaise with the franchise provider on system updates, gameplay changes and operational best practice
Commercial & Performance Management
- Manage day-to-day commercial performance of the venue, ensuring strong revenue delivery and efficient operations
- Drive bookings, utilisation and overall performance
- Monitor commercial KPIs (occupancy, revenue, customer feedback, repeat bookings)
- Prepare and present a monthly performance review pack, including KPIs, insights and actions
- Develop and execute initiatives to maximise revenue (groups, parties, corporate events)
Marketing & Growth
- Own and execute local marketing strategy in Edinburgh
- Lead social media channels (Instagram, TikTok, Facebook)
- Create engaging, high-quality content with team support
- Build partnerships with schools, corporates and local event organisers
- Drive awareness, footfall and repeat business
Compliance, Systems & Safety
- Ensure health & safety standards are maintained at all times
- Maintain high operational standards across equipment and venue environment
- Strong ownership of booking systems, CRM and operational technology
- Confidently manage systems and resolve issues in a fast-paced environment
Performance Bonus
- Strong bonus linked to revenue and booking growth
- Customer reviews and ratings
- Venue utilisation
- Operational and launch milestones
Ideal Candidate
- Proven experience managing a hospitality, leisure or customer-focused venue
- Strong commercial mindset with experience managing KPIs and performance
- Strong IT / systems capability – booking systems, troubleshooting issues and working with technology in a live environment
- Strong leadership, able to build and motivate teams
- Entrepreneurial mindset with a hands-on approach
- Confident with social media and local marketing
- Energetic, proactive and comfortable working in a fast-paced environment
- Available to work evenings, weekends and peak trading periods
General Manager in Dalry employer: Another World Edinburgh
Join our dynamic team as a General Manager at our flagship VR venue in Edinburgh, where you'll enjoy a vibrant work culture that fosters creativity and innovation. With competitive salary packages, strong performance bonuses, and clear pathways for career advancement, we empower our employees to take ownership of their roles and drive success in a cutting-edge entertainment environment. Experience the thrill of leading a new concept while benefiting from a supportive atmosphere that values technology and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager in Dalry
✨Tip Number 1
Get to know the company inside out! Research their values, mission, and recent projects. This will help you tailor your approach and show them you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to the role. Think about how your experience aligns with their needs, especially around tech and customer experience.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the team and ready to take on this exciting challenge!
We think you need these skills to ace General Manager in Dalry
Some tips for your application 🫡
Show Your Passion for VR:When writing your application, let your enthusiasm for virtual reality shine through! We want to see how excited you are about leading a cutting-edge venue and creating unforgettable experiences for our customers.
Highlight Your Leadership Skills:Make sure to showcase your experience in managing teams and operations. We’re looking for someone who can inspire and lead a high-performing team, so share examples of how you've done this in the past!
Be Tech-Savvy:Since this role involves a lot of technology, don’t forget to mention your comfort with IT systems and troubleshooting. We love candidates who can confidently handle tech challenges and keep things running smoothly.
Tailor Your Application:Take the time to customise your application for us. Mention specific experiences that relate to the key responsibilities in the job description. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Another World Edinburgh
✨Know Your Venue Inside Out
Before the interview, make sure you research the flagship VR venue thoroughly. Understand its concept, target audience, and unique selling points. This will not only show your enthusiasm but also help you discuss how you can enhance the customer experience.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in previous roles. Highlight your ability to recruit, train, and motivate staff, as well as how you've driven performance and culture in a fast-paced environment. Be ready to discuss specific challenges you've faced and how you overcame them.
✨Demonstrate Your Tech Savvy
Since the role involves hands-on use of VR systems and booking platforms, be prepared to talk about your experience with technology in a live environment. Share any relevant examples of troubleshooting issues or managing operational technology to ensure smooth operations.
✨Bring Your Marketing A-Game
Think about local marketing strategies you've implemented in the past. Be ready to discuss how you would approach social media channels and partnerships in Edinburgh to drive awareness and footfall. Show your creativity and understanding of what engages customers in the entertainment sector.
