At a Glance
- Tasks: Lead and optimise performance marketing campaigns across major platforms like Google and LinkedIn.
- Company: Dynamic agency focused on financial services with a global client base.
- Benefits: Competitive salary, private healthcare, hybrid working, and 25 days' holiday plus your birthday off.
- Other info: Join a close-knit team with the freedom to innovate and present directly to clients.
- Why this job: Shape a new media capability and make a real impact in a rewarding sector.
- Qualifications: 8+ years in performance marketing with expertise in social media and analytics.
The predicted salary is between 60000 - 75000 £ per year.
What if you could shape a new performance media capability inside a specialist agency with global financial services clients already on the roster? This is a career-defining opportunity to define strategy, lead campaigns and prove what smart paid media can do in one of the most regulated, rewarding sectors. Our client is an ambitious international agency partner built exclusively for financial services. They work with global asset managers, investment banks, wealth managers and financial advice brands from offices in London, New York and Asia. The team is close-knit, highly capable and deliberately flat-structured - so your ideas land fast and your impact is visible.
The Role
As Paid Media & Social Performance Lead, you will plan, activate, optimise and report across all core performance channels - LinkedIn, Google, Meta and programmatic - turning audience insight and media investment into measurable commercial outcomes for clients. You will work side by side with strategy, creative and client teams, with the autonomy to build best practice and the platform to present directly to senior client stakeholders.
Key Responsibilities
- Develop, execute and continuously optimise performance marketing campaigns across Google Ads, Meta, Instagram, LinkedIn and programmatic channels, driving traffic, conversions and revenue through paid search, display, social and retargeting.
- Monitor and analyse key performance metrics - CTR, CPC, CPA, ROAS - running A/B tests on creative, landing pages and ad formats to lift effectiveness and sharing actionable insights through clear client reports.
- Allocate, forecast and track marketing budgets to maximise ROI and meet KPIs, ensuring efficiency across every channel.
- Partner with strategy, creative and client teams to develop compelling campaigns and content tailored to target audiences, advising on audience journeys, CX best practice and content activation.
- Apply advanced audience segmentation techniques, leveraging tools such as Google Analytics, GA4, LinkedIn Audience Builder, Meta Audience Insights and CRM data to tailor campaigns precisely.
- Stay ahead of platform updates, competitor strategies and emerging channels, experimenting with new tools to expand reach and improve performance.
What You'll Need
Essential
- Substantial agency-side experience in performance marketing (minimum eight years) with a strong track record of driving growth and ROI through paid media.
- Deep expertise across LinkedIn Ads, Google Ads, Meta Ads Manager and programmatic advertising.
- Confident analytical skills using Google Analytics (Classic and GA4), Looker Studio and Excel to turn data into decisions.
- Thorough understanding of the social media landscape and content strategy - both organic and paid - with the ability to adapt approach for different platforms.
- Experience in financial services marketing, including media planning and social content strategy within a regulated environment.
- Commercial confidence to present complex media strategies and plans to clients, winning trust and demonstrating clear added value.
Desirable
- Hands-on experience with CRM and marketing automation platforms such as HubSpot, Marketo or similar, plus familiarity with email platforms like Mailchimp.
- Working knowledge of SEO principles and how they complement paid strategies.
- Relevant platform certifications (LinkedIn, Google Ads, Facebook Blueprint) and a BA in marketing, business or a related field.
What's On Offer
- Competitive salary, commensurate with experience.
- Company pension.
- Access to private healthcare.
- Discretionary, merit-based bonus.
- 25 days' holiday plus an extra day for your birthday.
- Hybrid working from the London office.
- A flat-structured, sociable team with global clients and genuine freedom to make your mark.
If you are an analytical, commercially sharp performance marketer who knows financial services and wants to lead a new agency capability, we'd welcome your application today.
Paid Media & Social Performance Lead employer: Anonymous
Join an innovative engineering company in West London that values creativity and technical expertise, offering a unique opportunity to transition from a DevOps role into broader software engineering. With a focus on complex, real-world systems, you'll be part of a small, highly skilled team where your contributions will have a significant impact. Enjoy a supportive work culture that promotes professional growth, competitive salary, and benefits, all while working in a hybrid environment that fosters flexibility and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media & Social Performance Lead
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Anonymous. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Paid Media & Social Performance Lead
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Anonymous.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Anonymous's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Anonymous
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Anonymous.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Anonymous will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Anonymous employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
