At a Glance
- Tasks: Lead and develop a high-performing SEO team while driving global SEO strategy.
- Company: Market-leading global IT and business services organisation with a strong digital presence.
- Benefits: Competitive salary, career growth opportunities, and the chance to influence global strategy.
- Other info: Join a dynamic environment focused on innovation and collaboration.
- Why this job: Make a real impact on organic growth and commercial performance across international markets.
- Qualifications: 8+ years of SEO experience, including team leadership and international market expertise.
Portfolio are partnering exclusively with a market-leading global IT and business services organisation to appoint a Global Head of SEO. This is a confidential search on behalf of an established international business with a significant digital presence across multiple markets worldwide. Following continued growth and investment within its Performance Marketing function, the business is seeking an experienced SEO leader to drive the next phase of its organic search strategy.
This is an exciting opportunity to take ownership of SEO performance across a diverse international portfolio, leading both strategy and execution while managing a talented team of SEO specialists. Reporting into senior digital leadership, you'll be responsible for developing and executing a global SEO strategy across multiple websites and territories spanning Europe, North America, APAC, and the Middle East. You will play a critical role in driving organic growth, customer acquisition, and commercial performance, working closely with content, digital, analytics, and development teams to maximise visibility and market share.
Key Responsibilities
- Lead, mentor, and develop a high-performing SEO team
- Own the SEO strategy and performance across multiple international websites and domains
- Deliver against key commercial objectives including organic traffic, lead generation, conversions, and revenue growth
- Develop and execute long-term SEO roadmaps aligned to wider business objectives
- Conduct keyword research, competitor analysis, and opportunity identification across multiple markets
- Drive technical SEO initiatives including site architecture, crawling, indexing, and optimisation
- Partner with content and web development teams to ensure SEO best practices are embedded throughout the customer journey
- Manage international SEO activity, including localisation and hreflang implementation
- Produce detailed performance reporting and actionable recommendations for senior stakeholders
- Work closely with wider Performance Marketing teams to align channel strategy and maximise growth opportunities
- Monitor industry developments, algorithm updates, and emerging search trends
About You
- 8+ years of SEO experience, including at least 3 years leading teams
- Proven experience managing SEO across multiple territories or international markets
- Strong technical SEO expertise and understanding of website architecture, indexing, crawling, and optimisation
- Advanced experience with Google Analytics, Google Search Console, SEMrush, Screaming Frog, SE Ranking, and related platforms
- Experience delivering measurable organic growth and commercial outcomes
- Knowledge of international SEO
- Strong analytical, strategic, and problem-solving skills
- Experience developing long-term SEO testing and growth strategies
- CMS experience and a strong understanding of content optimisation
- Excellent stakeholder management and communication skills
If you're an ambitious SEO leader looking for the opportunity to influence strategy on a global scale and drive meaningful commercial growth, we'd love to hear from you. The Portfolio Group are acting on behalf of our client in recruiting for this position.
Global Head of SEO in Manchester employer: Anonymous
As a market-leading global IT and business services organisation, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and the opportunity to lead a talented team in driving impactful SEO strategies across diverse international markets. Join us to be part of a forward-thinking company that values your expertise and offers a platform for meaningful contributions to our global success.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of SEO in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Anonymous and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Anonymous are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Anonymous on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Anonymous. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Head of SEO in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Anonymous. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Anonymous:Show us that you’ve done your homework! In your application, briefly mention what you admire about Anonymous’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Anonymous
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Anonymous will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Anonymous, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
