At a Glance
- Tasks: Drive brand strategy and launch innovative campaigns in international markets.
- Company: Join a leading global tourism group with exciting career prospects.
- Benefits: Flexible working hours, mobile work options, and tailored training programmes.
- Other info: Embrace a modern work environment with flat hierarchies and quick decision-making.
- Why this job: Make a real impact in a dynamic team with a friendly culture.
- Qualifications: 10+ years in brand/marketing, especially in APAC markets.
The predicted salary is between 80000 - 100000 £ per year.
You will perform these tasks with enthusiasm:
- Brand strategy: Further development of brand positioning, architecture and target groups; adaptation for international markets.
- Market launch: Planning and implementation of go-to-market strategies, including competitive analysis, media mix and local adaptations.
- Campaign management: Management of integrated full-funnel campaigns across all channels with clear KPIs.
- Budget responsibility: Management of the marketing budget, forecasting and ROI assurance.
- Agency management: Selection, briefing and management of international agencies, including quality and process standards.
- Performance reporting: Reporting to senior management.
- Team development: Promotion of marketing expertise and intercultural cooperation.
- Compliance: Ensuring compliance with local advertising and data protection guidelines.
You should bring your personality and the following:
- Completed bachelor's degree (with a focus on marketing/economics), master's/MBA an advantage.
- At least 10 years of experience in brand/marketing functions at global hotel brands or international hospitality portfolios.
- Extensive experience (7+ years) in developing and implementing marketing strategies in APAC markets, including local adaptation.
- Proven track record of successfully launching hotel brands in the Asia-Pacific region, as well as experience in the Middle East or Africa.
- Successful management of creative and media networks in multiple markets; strong briefing and performance management skills.
- Experience in budget planning and ROI-oriented management.
- Knowledge of brand tracking, CRM/marketing automation, analytics (Google, Tableau) and collaboration tools.
- Fluent English, basic knowledge of German, other languages (Asian) an advantage.
- Willingness to travel internationally for market launches, partner meetings and agency meetings (approx. 10%).
What we offer:
- A position with the world's leading tourism group with international career opportunities.
- A modern and future-oriented working environment with flexible working time models, mobile working and desk sharing.
- Comprehensive and individual training opportunities/programmes that promote specialist and management careers.
- Work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes.
We look forward to receiving your application – regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or worldview.
Manager brand international robinson (m/f/d) employer: Anonymous
Join a world-leading tourism group that offers an exceptional work environment characterised by flexibility, modernity, and a strong emphasis on employee development. With opportunities for international career advancement and a supportive team culture, you will thrive in a setting that values diversity and encourages innovative thinking. Our commitment to training and a flat hierarchy ensures that your contributions are recognised and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land Manager brand international robinson (m/f/d)
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in brand strategy and market launches. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. We suggest mentioning something specific from your conversation to remind them of your enthusiasm and expertise in campaign management and budget responsibility.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Manager brand international robinson (m/f/d)
Some tips for your application 🫡
Show Your Enthusiasm:When writing your application, let your passion for brand strategy and marketing shine through. We want to see how excited you are about the role and how you can contribute to our international success!
Tailor Your Experience:Make sure to highlight your relevant experience in developing marketing strategies, especially in APAC markets. We love seeing how your background aligns with our needs, so don’t hold back on those achievements!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so use bullet points or short paragraphs to make it easy for us to see your qualifications and fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with StudySmarter.
How to prepare for a job interview at Anonymous
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current positioning. Understand their target audience and how they adapt to international markets. This will not only show your enthusiasm but also help you discuss how you can contribute to their brand strategy.
✨Prepare for Market Launch Scenarios
Think about potential go-to-market strategies you could propose based on your experience in APAC markets. Be ready to discuss competitive analysis and how you would tailor campaigns for local adaptations. This will demonstrate your strategic thinking and market knowledge.
✨Showcase Your Campaign Management Skills
Bring examples of integrated full-funnel campaigns you've managed, highlighting clear KPIs and outcomes. Discuss your approach to budget management and ROI assurance, as this is crucial for the role. Use specific metrics to illustrate your success.
✨Highlight Team Development Experience
Be prepared to talk about how you've promoted marketing expertise within your teams and fostered intercultural cooperation. Share examples of how you've managed agencies and ensured compliance with local guidelines, as this will resonate well with their expectations.
