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- Tasks: Lead marketing strategies for a retail financial services business and drive customer engagement.
- Company: Dynamic retail financial services company with a focus on innovation.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work culture.
- Why this job: Make a real impact in the financial sector while shaping brand presence in the UK.
- Qualifications: 5-8 years of marketing experience in retail financial services or fintech.
- Other info: Office attendance required Monday to Friday for collaboration and team synergy.
The predicted salary is between 36000 - 60000 £ per year.
A strategic and results-driven senior marketing professional is sought to own and drive marketing for a retail financial services business in the UK. This is a pivotal mid-level leadership role for a well-rounded marketer who will be responsible for the Direct-to-Consumer (D2C) go-to-market strategy. You will build brand, acquire customers, and drive engagement through digital and offline channels.
Key Responsibilities
- Strategy & Leadership: Liaise with Global marketing resource to develop and implement the integrated country marketing plan (digital and brand).
- Digital D2C Acquisition & Growth: Plan all performance marketing channels. Optimize the full digital customer journey.
- Brand & Communications: Build and elevate brand presence in the UK. Localize and adapt global brand campaigns, messaging, and creative assets for cultural relevance and compliance. Keep abreast of competitor strategy and performance.
- Platform & Product Marketing: Possess a deep understanding of platform's features, benefits, and user experience. Partner with the Product team to launch new features and drive platform adoption through effective marketing campaigns. Create compelling educational and informational content that demystifies investing for a retail audience.
- Stakeholder & Group Liaison: Serve as the primary marketing contact between the UK business and Group/Global marketing teams. Proactively liaise with Group resources (e.g., central digital hubs, brand teams, marketing technology) to leverage tools, best practices, and shared services. Ensure local activities align with global brand guidelines, technology platforms, and compliance frameworks.
Qualifications & Experience
- Bachelor's degree in Marketing or equivalent experience.
- 5-8 years of proven marketing experience within retail financial services, fintech, or a closely related D2C digital industry.
*** Please note - attendance in the office Monday-Friday will be essential ***
Senior Marketing (UK) in London employer: Anonymous
Contact Detail:
Anonymous Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing (UK) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those in retail financial services. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s marketing strategies and recent campaigns. Bring fresh ideas to the table that align with their goals, especially around D2C growth and brand elevation.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you a better chance of getting noticed by hiring managers.
We think you need these skills to ace Senior Marketing (UK) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in D2C marketing and any relevant achievements in retail financial services. We want to see how you can drive growth and engagement!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Be sure to mention your understanding of digital channels and brand building.
Showcase Your Strategic Thinking: In your application, demonstrate your strategic mindset. Share examples of how you've developed and implemented successful marketing strategies in the past. We love seeing how you think and plan!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Anonymous
✨Know Your Marketing Strategy
Before the interview, brush up on the latest trends in digital marketing and D2C strategies. Be ready to discuss how you would approach building a go-to-market strategy for a retail financial services business. This shows that you’re not just familiar with the role but also passionate about making an impact.
✨Showcase Your Brand Building Skills
Prepare examples of how you've successfully built brand presence in previous roles. Highlight specific campaigns you've localised or adapted for cultural relevance. This will demonstrate your ability to elevate a brand in the UK market, which is crucial for this position.
✨Understand the Customer Journey
Familiarise yourself with the full digital customer journey and be prepared to discuss how you would optimise it. Think about performance marketing channels you've used before and how they can be applied to enhance customer acquisition and engagement in this role.
✨Engage with Stakeholders
Since this role involves liaising with various teams, think about how you’ve effectively communicated with stakeholders in the past. Prepare to share experiences where you’ve collaborated with product teams or global marketing resources to drive successful campaigns.
