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- Tasks: Lead UK marketing strategy and drive customer engagement for a retail financial services brand.
- Company: Dynamic retail financial services business with a focus on innovation.
- Benefits: Competitive salary, career growth opportunities, and a chance to shape the brand's future.
- Why this job: Make a real impact in a pivotal leadership role within a fast-paced industry.
- Qualifications: 5-8 years of marketing experience in retail financial services or fintech.
- Other info: Office attendance required Monday to Friday for collaboration and strategy execution.
The predicted salary is between 36000 - 60000 £ per year.
A strategic and results-driven Head of UK Marketing is sought to own and drive marketing for a retail financial services business in the UK. This is a pivotal mid-level leadership role for a well-rounded marketer who will be responsible for the Direct-to-Consumer (D2C) go-to-market strategy. You will build brand, acquire customers, and drive engagement through digital and offline channels.
Key Responsibilities
- Strategy & Leadership: Liaise with Global marketing resource to develop and implement the integrated country marketing plan (digital and brand).
- Digital D2C Acquisition & Growth: Plan all performance marketing channels. Optimize the full digital customer journey.
- Brand & Communications: Build and elevate brand presence in the UK. Localize and adapt global brand campaigns, messaging, and creative assets for cultural relevance and compliance. Keep abreast of competitor strategy and performance.
- Platform & Product Marketing: Possess a deep understanding of platform's features, benefits, and user experience. Partner with the Product team to launch new features and drive platform adoption through effective marketing campaigns. Create compelling educational and informational content that demystifies investing for a retail audience.
- Stakeholder & Group Liaison: Serve as the primary marketing contact between the UK business and Group/Global marketing teams. Proactively liaise with Group resources (e.g., central digital hubs, brand teams, marketing technology) to leverage tools, best practices, and shared services. Ensure local activities align with global brand guidelines, technology platforms, and compliance frameworks.
Qualifications & Experience
- Bachelor's degree in Marketing or equivalent experience.
- 5-8 years of proven marketing experience within retail financial services, fintech, or a closely related D2C digital industry.
Attendance in the office Monday-Friday will be essential.
Head of UK Marketing in London employer: Anonymous
Contact Detail:
Anonymous Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of UK Marketing in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns and successes. This is a great way for us to demonstrate our expertise and creativity beyond the traditional CV.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We should be ready to discuss how we can elevate their brand presence and drive customer engagement in the UK market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Head of UK Marketing in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of UK Marketing. Highlight your experience in D2C marketing and any relevant achievements in retail financial services. We want to see how you can drive results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this pivotal role. Share your passion for marketing and how you plan to elevate our brand presence in the UK.
Showcase Your Digital Savvy: Since this role involves optimising digital channels, make sure to highlight your experience with performance marketing and customer journey optimisation. We love seeing examples of how you've driven growth through digital strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Let’s get started on this exciting journey together!
How to prepare for a job interview at Anonymous
✨Know Your Marketing Strategy
Before the interview, brush up on your understanding of D2C marketing strategies, especially in the retail financial services sector. Be ready to discuss how you would develop and implement an integrated marketing plan that aligns with global resources.
✨Showcase Your Digital Savvy
Prepare examples of how you've successfully optimised digital customer journeys in previous roles. Highlight specific performance marketing channels you've used and the results you've achieved to demonstrate your expertise in driving growth.
✨Understand the Brand Landscape
Research the company's brand presence in the UK and be prepared to discuss how you would elevate it. Think about how you can localise global campaigns for cultural relevance and compliance, and come armed with ideas that show your creativity.
✨Engage with Stakeholders
Be ready to talk about your experience liaising with various stakeholders, including product teams and global marketing resources. Share examples of how you've collaborated effectively to launch new features or campaigns, ensuring alignment with broader business goals.
