Business Effectiveness Director – UK Commercial Location: GSK HQ UK (Hybrid 2-3 days at HQ)Reporting to: Head of Business Strategy and Operations Business Introduction GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver 40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. Role Purpose The Business Effectiveness Director for GSK UK Commercial owns the UK commercial effectiveness and excellence agenda, translating UK business strategy into field-force strategies, performance frameworks, incentive plans, customer engagement models and technology-enabled ways of working. The role provides strategic leadership across sales force effectiveness, incentive compensation, CRM (including Veeva), commercial tools, performance management and data-driven decision-making for the UK customer-facing organisation including commercial, Medical and HVA. Key Responsibilities: Sales Force Effectiveness & Commercial Strategy (UK)Lead the UK Sales Force Effectiveness (SFE) strategy, ensuring the commercial organisation is structured and deployed to maximise impact with UK customers and healthcare stakeholders. Partner with UK senior Commercial leaders to translate business strategy, brand priorities and customer needs into effective field-force models and execution plans. Own UK sales-force sizing, segmentation and targeting, territory alignment and deployment, ensuring resources are focused on the highest-value and future-focused UK opportunities. Evaluate field-force productivity to improve call effectiveness, customer coverage, targeting and resource allocation across UK territories. Maintain frameworks to measure UK sales-force performance and productivity and provide strategic recommendations to senior leadership based on quantitative analysis, market insights and commercial performance. Establish clear, evidence-based governance around SFE decisions, aligned to UK business priorities. Deliver Excellence in Strategic
Business effectiveness director - uk commercial in London employer: Anonymous
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