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- Tasks: Manage and optimise PPC campaigns on Google and Amazon to drive sales.
- Company: Join a rapidly growing, award-winning E-Com company with a vibrant culture.
- Benefits: Enjoy flexitime, remote work options, gym membership, and free food Fridays!
- Why this job: Be part of a dynamic team where your ideas matter and growth is limitless.
- Qualifications: 2+ years of PPC experience, strong analytical skills, and Excel proficiency required.
- Other info: Receive training opportunities and participate in quarterly social events.
The predicted salary is between 24000 - 35000 £ per year.
The Annular Group have exclusively partnered with one of the UK's fastest scaling E-Com Companies to assist in their search for a PPC Advertising Specialist. This is a newly created position on the back of an unprecedented period of growth. The new PPC Marketing specialist will play a pivotal role in supporting the company's next phase of growth aiding them on a similar trajectory over the coming years. Managing the daily advertising spend you will be tasked on making strategic decisions based on your own analysis on the ROI of the advertising channels tested.
This is an exciting opportunity, with no limits on growth, for an enthusiastic and bright PPC Specialist to join a friendly, results-driven, digital marketing team. The ideal candidate will have at least 2 years of experience and will be responsible for managing and optimising online advertising efforts across Google and Amazon platforms, for a multi-award winning brand. If you have a positive attitude with an enthusiasm to be “best in class”, read on. This role requires top-level attention to detail, excellent analytical skills, confidence to make decisions, and the ability to produce actionable reports to management.
- Paid Advertising Management:
- Develop and implement effective Google Ads and Amazon Ads campaigns to drive traffic, leads, and sales.
- Monitor and optimise advertising budgets to ensure cost-effectiveness and ROAS across multiple countries.
- Conduct keyword research and competitor analysis to refine ad targeting strategies.
- Utilise data analytics tools and platforms to measure campaign performance and generate detailed reports.
- Identify trends, insights, and opportunities for improvement based on data analysis.
- Present regular performance reports to the marketing team and senior management.
- Adapt advertising strategies and campaigns to suit the specific needs and preferences of different countries and markets.
- Stay informed about market trends and consumer behavior in each target market.
- Collaborate with the marketing team to align advertising efforts with overall business goals and objectives.
- Continuously assess the competitive landscape and adjust strategies accordingly.
- Utilise Microsoft Excel to organise, analyse, and visualise data to ninja level.
- Create spreadsheets and reports to track advertising performance and budget allocation.
- Collaborate with the creative team to develop compelling ad creatives and landing pages.
- Ensure that advertising materials are consistent with brand guidelines.
Requirements:
- 2 years minimum experience directly managing Google PPC campaigns (Amazon is a bonus).
- Comfortable handling a monthly ad spend budget in the region of 50,000 and above.
- Business-minded approach, with a focus on revenue growth and ROAS.
- Able to interpret data and make data-driven decisions.
- Comfortable in taking ownership of your decisions.
- Advanced knowledge of Microsoft Excel for data analysis and reporting (or similar).
- Excellent communication and presentation skills.
- Relish working in a fast-paced environment.
- Excited to share your knowledge and help grow the business.
- Flexible and approachable attitude.
Additional Benefits:
- The latest Mac and 40-inch Monitor.
- Conferences and Seminars; keep up to date with the latest and greatest.
- Flexitime & home working when required.
- Pension & Stocks and Shares Scheme.
- Costco Card.
- Gym Membership.
- Free Food Friday.
- Your birthday off.
- Achievement Awards to recognise your hard work and contribution to the team.
- Training/Qualifications to help you stay ahead of the game and grow your skills.
- Quarterly social events.
As a scaling SME, there is a genuine buzz around this business. Winning products, winning people, a warm welcoming environment with no politics or bureaucracy. Everybody here has a voice, and blue sky thinking is encouraged. If you're looking to embark on the next phase of this exciting journey, then apply with your CV and we will be in touch to discuss the position in further detail.
PPC Specialist employer: Annular Group
Contact Detail:
Annular Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially on Google and Amazon. This will not only help you understand the current landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share your strategies, the results you achieved, and how you optimised your ad spend for maximum ROI.
✨Tip Number 3
Brush up on your Excel skills, as advanced proficiency is a requirement for this role. Consider creating sample reports or dashboards that showcase your ability to analyse data effectively.
✨Tip Number 4
Demonstrate your business-minded approach by thinking about how PPC fits into broader marketing strategies. Be prepared to discuss how you would align your advertising efforts with the company's overall goals.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Google Ads and any relevant PPC campaigns. Use specific metrics to demonstrate your success, such as ROI improvements or budget management.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your two years of experience and how it aligns with their needs. Be sure to include examples of your analytical skills and decision-making abilities.
Showcase Your Analytical Skills: Since the role requires strong data analysis, consider including a section in your application that outlines your proficiency with data analytics tools and Microsoft Excel. Provide examples of how you've used these skills to drive campaign performance.
Highlight Your Team Collaboration: Emphasise your ability to work within a team, especially with creative professionals. Mention any past experiences where you collaborated on ad creatives or marketing strategies to show that you're a team player.
How to prepare for a job interview at Annular Group
✨Showcase Your PPC Experience
Be prepared to discuss your previous experience managing Google Ads campaigns in detail. Highlight specific campaigns you've worked on, the strategies you implemented, and the results you achieved. This will demonstrate your hands-on knowledge and ability to drive results.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to inform your decisions. Discuss tools you've used for data analysis and how you've interpreted that data to optimise campaigns effectively.
✨Understand the Company’s Market
Research the company and its target markets before the interview. Be ready to discuss how you would adapt advertising strategies for different countries and what trends you think are currently influencing their market. This shows your proactive approach and understanding of the business landscape.
✨Prepare Questions About Team Collaboration
Since collaboration with the creative team is essential, prepare questions about how the marketing and creative teams work together. This not only shows your interest in teamwork but also helps you understand the company culture better.
