Lead Business Development Manager

Fully Remote, UK or US (Commission-Only, High-Earning Potential) B2B Sales - Embedded Recruitment Solutions OTE of £150,000+ pa. B2B Sales of Recruitment Solutions Duration – Flexible Rolling Contract

This is not a typical sales role. It is a pure hunting position designed for individuals who thrive on outbound activity, rejection resilience, and closing in on opportunity. As a Business Development Manager & Appointment Setter at Annular Group, your sole focus is to identify, engage, and secure high-value demo appointments with decision-makers in scaling SMEs. You are the front line of revenue generation, opening doors with founders and executives, creating opportunities, and directly influencing deal flow. If you are commercially sharp, relentless in outreach, and motivated by uncapped earning potential, this role offers a clear path to significant income.

About Annular Group: Annular Group is a specialist B2B Embedded Recruitment Solutions consultancy. We partner with SMEs to deliver scalable, in-house recruitment functions without the overhead of traditional hiring models. Our clients are typically high-growth, resource-conscious businesses that need to hire fast, hire well, and build sustainable talent pipelines. We embed directly into their operations, acting as an extension of their team.

Key Responsibilities:

• Execute high-volume outbound outreach across LinkedIn, email, and cold calling
• Identify and engage qualified SME decision-makers (Founders, CEOs, COOs, CFOs, MDs)
• Craft and deliver compelling, insight-led messaging that resonates with scaling businesses
• Qualify prospects based on hiring needs, growth stage, and commercial fit
• Secure high-quality demo appointments for the senior sales/closing team
• Maintain a consistent pipeline of opportunities through disciplined daily activity
• Manage and track outreach, conversations, and booked meetings
• Deliver clear and structured handover notes to maximise close rates
• Continuously refine messaging based on market feedback and performance

Who You Will Target:

You will be engaging with UK and US-based SMEs typically characterised by headcount, turnover and sectors. These businesses are often:

• Scaling rapidly with multiple open roles
• Recently funded (Series A, B, or C) and under pressure to grow
• Experiencing hiring bottlenecks or retention challenges

Ideal Candidate Profile:

This role is built for individuals who are:

• Highly driven and commercially motivated
• Comfortable operating in a commission-only environment
• Experienced (or confident) in cold outreach and lead generation
• Resilient, able to handle rejection and maintain momentum
• Strong communicators with the ability to engage senior stakeholders
• Process-driven with a focus on daily activity and consistency
• Entrepreneurial in mindset, you treat this like your own business
• You do not need handholding. You need opportunity and upside.
• Organised and data driven

Experience:

If you have previous experience in B2B sales, or within recruitment roles where you have had success in winning net new business, this could be the role for you. Solutions based selling experience is desirable. An understanding of monthly recurring revenue models.

Location:

• This is a fully remote role; you can be based anywhere in the UK or US.
• East Coast US is a preference but not a deal breaker.

Additional Information:

If you’re currently working in a contract, or freelance role, we would still love to hear from you as this role could provide you with some extra financial gain. If you’re between roles and considering next steps, then this could be something that fills an immediate gap with high earning potential.

Onboarding & Training:

Before starting the role, you will be fully trained on the services and products you will be selling, along with initial guidance on route to market and our ICP (Ideal Client Personas).

Earnings & Commission Structure:

• 100% Commission-Only Model
• Uncapped earnings, no ceiling on what you can generate
• Paid per successful deal closed by the senior commercial team
• £3,000 - £5,000 commission per closed UK-based commercial deal
• £7,000 - £9,000 commission per closed US-based commercial deal
• OTE of £8,000 - £15,000 commission per month.

This is a high-leverage earning opportunity. The more qualified meetings you generate, the more deals close, and the more you earn.

Why This Role Matters:

This position sits at the top of the sales funnel, directly driving revenue into the business. Without consistent, high-quality appointments:

• Deals don’t happen
• Growth stalls
• Opportunities are missed

Your ability to open conversations with the right businesses directly fuels Annular Group’s expansion and client success.

What Success Looks Like:

• Consistently booking qualified, high-intent demo appointments
• Maintaining strong daily outreach volume and conversion rates
• Building a reliable pipeline of engaged prospects
• Developing messaging that resonates with scaling SMEs
• Contributing to a steady flow of closed deals and revenue

Top performers in this role are:

• Relentless in activity
• Sharp in targeting
• Focused on outcomes, not excuses

If you are a hungry, self-starting sales professional who backs their ability to generate opportunities, and wants to be rewarded directly for results, this is your platform. There are no limits here. Only output and earnings. Apply now and start building a pipeline that pays.