At a Glance
- Tasks: Lead brand strategy and drive commercial performance in a fast-paced FMCG environment.
- Company: Dynamic consumer goods business with a focus on innovation and growth.
- Benefits: Competitive salary, career development opportunities, and a vibrant team culture.
- Other info: Fast-moving environment with opportunities for creativity and leadership.
- Why this job: Take ownership of a brand and make a real impact in the FMCG sector.
- Qualifications: 5+ years in FMCG marketing with strong commercial and brand management skills.
The predicted salary is between 54000 - 66000 £ per year.
Senior Brand Manager Are you an experienced FMCG Brand Manager ready to take genuine end-to-end ownership of a brand?We're recruiting for an exciting Senior Brand Manager opportunity within a fast-paced consumer goods business, offering the chance to shape brand strategy while remaining close to the commercial performance and day-to-day delivery.
The Role
Reporting to the Head of Marketing, you'll take responsibility for developing and delivering the 12–24 month brand plan, balancing long-term brand growth with shorter-term commercial priorities.
You’ll work closely with Sales, Category, Finance, NPD, Technical, Supply Chain and Operations, alongside a range of external agency partners.
- Your responsibilities will include but not limited to
- Developing and delivering the annual and longer-term brand strategy and plan
- Owning brand performance against revenue, profit and budget objectives
- Monitoring brand health and identifying commercial risks and growth opportunities
- Using consumer, shopper, category, customer and sales insight to drive decision-making
- Shaping the innovation, renovation and portfolio pipeline
- Leading NPD and brand projects from initial brief through to launch and evaluation
- Acting as guardian of brand positioning, proposition, identity and tone of voice
- Developing integrated campaigns across paid, owned, earned, shopper and customer channels
- Working closely with Sales and Category to identify distribution, range, pricing, promotional and activation opportunities
- Creating compelling brand and customer presentations
- Managing creative, design, media, digital, PR, research and shopper agency relationships
- Taking accountability for brand and A&P budgets, ensuring investment delivers maximum impact
- Leading cross-functional projects and keeping stakeholders aligned
- Supporting and coaching more junior members of the wider marketing team
About You
We're looking for an established FMCG marketer who combines strong brand thinking with genuine commercial awareness.
Ideally, you'll bring
- Around 5+ years' experience within FMCG brand or commercial marketing
- Food, drink or another fast-moving consumer category background
- Experience developing and delivering annual brand plans
- Strong commercial understanding, including P&L, budgets and forecasting
- Experience interpreting consumer, shopper, category and sales data
- A track record within innovation, renovation, packaging or proposition development
- Experience managing external creative and marketing agencies
- Confidence working alongside Sales and Category teams
- Strong stakeholder management and presentation skills
- The ability to move comfortably between strategy and hands-on delivery
You’ll thrive in an environment where things move quickly and where good judgement, commercial curiosity and the ability to make decisions are valued.
This would suit somebody who wants real ownership and visibility rather than being one small part of a very large marketing structure.
Please note that we are not able to provide support with visa sponsorships and all applicants must be based in the UK and hold valid right to work in the UK.
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Senior Brand Manager in Peterborough employer: Anne Corder Recruitment
Anne Corder Recruitment offers a supportive and professional working environment in Peterborough, where the role of Receptionist is highly valued. Employees benefit from a warm and welcoming culture that prioritises excellent service and teamwork, alongside opportunities for personal growth within a well-established organisation. This position is perfect for those who thrive in a busy office setting and enjoy making a positive first impression.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in Peterborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Anne Corder Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Anne Corder Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Anne Corder Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Anne Corder Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager in Peterborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Anne Corder Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Anne Corder Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Anne Corder Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Anne Corder Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Anne Corder Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Anne Corder Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
