At a Glance
- Tasks: Lead marketing strategy and drive customer acquisition for a high-growth SaaS business.
- Company: Dynamic SaaS company focused on the hospitality sector with a strong growth trajectory.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Join a collaborative team and enjoy excellent career advancement opportunities.
- Why this job: Shape the future of marketing in a thriving industry and make a real impact.
- Qualifications: Proven experience in senior marketing roles, especially in SaaS or tech.
The predicted salary is between 80000 - 100000 £ per year.
A high-growth Saa S business serving the hospitality sector is seeking an experienced and commercially minded Marketing Director to lead its next phase of growth.
This is a strategic leadership role for a marketing professional who combines deep expertise in digital demand generation and SEO with exceptional brand-building and communication skills.
The successful candidate will be responsible for shaping and executing the company's marketing strategy, strengthening brand positioning, driving customer acquisition, and implementing scalable marketing systems that support continued growth across the UK and international markets.
Reporting directly to the executive leadership team, you will take ownership of the entire marketing function, aligning brand, demand generation, content, communications, and marketing operations to deliver measurable business results.
Key Responsibilities Develop and execute the overall marketing strategy in line with company growth objectives.
Lead the company's brand positioning and ensure consistency across all customer touchpoints.
Own and optimise the digital marketing ecosystem, with particular focus on SEO performance and organic growth.
Build and refine scalable marketing systems, processes, and automation frameworks.
Drive lead generation and pipeline growth through integrated multi-channel campaigns.
Collaborate closely with Sales, Product, Customer Success, and Leadership teams to ensure alignment on go‑to‑market initiatives.
Oversee content strategy, PR, communications, and thought leadership activity.
Manage marketing budgets, reporting, and performance measurement.
Analyse campaign effectiveness and customer insights to continuously improve marketing performance.
Build, mentor, and develop a high-performing marketing team.
About You You are a strategic marketing leader with a strong blend of technical and creative expertise.
You understand how to build effective marketing infrastructure while also creating compelling brand narratives that resonate with customers.
Essential Experience Significant experience in a senior marketing leadership role, ideally within a Saa S or technology business.
Proven track record of driving growth through SEO and organic acquisition strategies.
Strong understanding of marketing operations, automation platforms, CMS systems, CRM integrations, and reporting frameworks.
Experience building scalable marketing processes and systems.
Strong commercial awareness with the ability to translate marketing activity into measurable business outcomes.
Excellent communication, presentation, and stakeholder management skills.
Demonstrated success in brand development and market positioning.
Experience managing and developing marketing teams.
Data-driven decision maker with strong analytical capabilities.
Desirable Experience Experience within hospitality, hotel technology, restaurant technology, or related sectors.
Exposure to international marketing and multi-market growth strategies.
Knowledge of product marketing and customer lifecycle marketing.
What Success Looks Like Within the first 12 months, you will: Strengthen the company's market presence and brand awareness.
Deliver measurable improvements in organic traffic and SEO performance.
Implement marketing systems and reporting frameworks that improve efficiency and visibility.
Increase qualified lead generation and marketing contribution to revenue.
Build a clear and differentiated brand position within the hospitality technology market. #J-18808-Ljbffr
Marketing Director in London employer: Annapurna
Annapurna is an excellent employer, offering a dynamic and supportive work culture that fosters innovation and collaboration. With a focus on employee growth, you will have access to professional development opportunities while working in a hybrid environment in London, allowing for a balanced work-life experience. Join us to be part of a team that values your contributions and empowers you to excel in high-throughput data systems.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Annapurna and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Annapurna are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Annapurna on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Annapurna. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Annapurna. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Annapurna:Show us that you’ve done your homework! In your application, briefly mention what you admire about Annapurna’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Annapurna
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Annapurna will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Annapurna, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
