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- Tasks: Drive social media interest for a wellbeing-focused startup.
- Company: Join a London-based startup improving employee wellbeing across various industries.
- Benefits: Work in a vibrant office in Central London with a dynamic team.
- Why this job: Be part of an innovative startup and shape marketing strategies in a fast-paced environment.
- Qualifications: Experience in B2B SaaS marketing and a solid grasp of influencer strategies required.
- Other info: Annapurna is an equal opportunities employer, welcoming diverse applicants.
The predicted salary is between 36000 - 60000 £ per year.
Annapurna are working in partnership with a London-based startup whose solution enables companies of all sizes to improve the wellbeing of their employees. As the business has established successful partnerships with industry leaders spanning Financial Technology, Transportation, and Retail, they're now searching for a Marketing Executive who can drive interest in their platform, particularly via Social Media.
Working closely with the founding team, key requirements for this role include:
- a track record of success in a Marketing role within a B2B SaaS organisation
- demonstrated understanding of Influencer Marketing strategies
- a data-driven mindset, with the ability to test and validate social media campaigns
- comfortable operating in an early-stage, startup environment and helping to establish processes and systems on the fly
- able to work primarily 'in-office' in a Central London HQ
Influencer Marketing Specialist employer: Annapurna
Contact Detail:
Annapurna Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing, especially within the B2B SaaS sector. Follow industry leaders on social media and engage with their content to understand what resonates with audiences.
✨Tip Number 2
Network with professionals in the influencer marketing space. Attend relevant events or webinars where you can meet potential colleagues or mentors who can provide insights into the role and the company culture.
✨Tip Number 3
Showcase your data-driven mindset by preparing case studies of past campaigns you've worked on. Be ready to discuss how you tested and validated your strategies, as this will demonstrate your analytical skills during interviews.
✨Tip Number 4
Research the startup's current social media presence and identify areas for improvement. Prepare a few ideas on how you could enhance their influencer marketing strategy, which will show your proactive approach and genuine interest in the role.
We think you need these skills to ace Influencer Marketing Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Influencer Marketing Specialist position. Tailor your application to highlight your relevant experience in B2B SaaS marketing and influencer strategies.
Showcase Your Experience: In your CV and cover letter, provide specific examples of past successes in marketing roles, particularly those that involved social media campaigns. Use metrics to demonstrate your impact, such as increased engagement or conversion rates.
Highlight Your Data-Driven Approach: Emphasise your ability to analyse data and validate social media campaigns. Mention any tools or methodologies you’ve used to track performance and optimise strategies, as this aligns with the company's focus on a data-driven mindset.
Personalise Your Application: Address your application to the hiring team at Annapurna and express your enthusiasm for working in a startup environment. Mention why you are excited about their mission to improve employee wellbeing and how you can contribute to their goals.
How to prepare for a job interview at Annapurna
✨Showcase Your B2B SaaS Experience
Make sure to highlight your previous roles in B2B SaaS marketing. Discuss specific campaigns you've worked on and the results achieved, as this will demonstrate your understanding of the industry and its unique challenges.
✨Demonstrate Influencer Marketing Knowledge
Prepare to discuss various influencer marketing strategies you've implemented in the past. Be ready to share examples of how you identified influencers, built relationships, and measured campaign success.
✨Be Data-Driven
Since a data-driven mindset is crucial for this role, come prepared with examples of how you've used data to inform your marketing decisions. Discuss any tools or metrics you’ve used to test and validate social media campaigns.
✨Embrace the Startup Culture
Express your enthusiasm for working in an early-stage startup environment. Share experiences where you've had to adapt quickly, establish processes, or work collaboratively with a small team to achieve goals.
