Senior Activation Executive

Senior Audience Exec

Annalect, Greater London, England, United Kingdom

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About The Role

Developing the audiences based on all the platforms and data available and interrogating data sources to derive insight to support the creation of the audiences, as well as curating insights from the local markets. Providing the information required to enable the definition of targetable audience groups from the initial segment definitions. This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and DSPs – we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni.

• Insight development and curation to support campaign strategy, audience development and validate targeting, using a variety of tools
• Audience development within digital channels, primarily programmatic, to include feature expansion, selection, model creation
• Audience activation, including testing of audience implementation and troubleshooting across various regions and markets
• Working within programmatic media with some broader digital activity
• Ongoing optimisation, evaluation and reporting of segment performance
• Day-to-day account support including liaising with local markets on upcoming programmatic campaigns, digital implementation, and reporting
• Supporting local markets on global campaign launches and ad hoc requests, acting as the bridge between internal specialist teams and local teams
• Managing weekly/monthly calls with regional activation hubs for updates and status of current live activity and upcoming campaign launches
• Proactively knowledge share across internal teams and global hubs

Ideal Candidate

• Strong with numbers and spreadsheets (advanced functions)
• Be able to create insights from various data sources including off- and online data sets
• Experienced in some statistical methodologies such as data preparation, exploratory data analysis/insight creation, sample weighting, etc.
• Familiar with audience creation platforms for media targeting
• Familiar with media, marketing, and/or analytics
• Ability to build relationships with key local & international teams
• Strong written and verbal communication skills
• Confident on Excel, Word and PowerPoint
• Excellent time management skills, able to prioritize and work well under pressure
• Excellent attention to detail
• Excellent communication skills
• Have strong organisational skills as applied through an ability to manage multiple projects independently

About Annalect EMEA

Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We have built a variety of innovative product and specialist service solutions for clients and agency partners. We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion, and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

Recruitment Privacy Notice

We will process your personal data in accordance with our Recruitment Privacy Notice, which is available at https://omnicommediagroup.com/recruitment-privacy-notices/.