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For Companies At a Glance
- Tasks: Analyse data to develop target audiences and support marketing strategies.
- Company: Join a leading insights team at Annalect in Greater London.
- Benefits: Gain valuable experience, work with cutting-edge tools, and enjoy a collaborative environment.
- Other info: Dynamic role with opportunities for growth in the digital marketing landscape.
- Why this job: Make an impact by shaping audience strategies for top clients using powerful data insights.
- Qualifications: Strong analytical skills and a passion for understanding consumer behaviour.
The predicted salary is between 35000 - 45000 £ per year.
About The Role
Developing the audiences based on all the platforms and data available and interrogating data sources to derive insight to support the creation of the audiences, as well as curating insights from the local markets. Providing the information required to enable the definition of targetable audience groups from the initial segment definitions. This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behaviour and preferences.
As experts in consumer data, analysis, and DSPs – we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilising the industry’s most robust dataset in Omnicom’s proprietary platform – Omni.
- Insight development and curation to support campaign strategy, audience development and validate targeting, using a variety of tools.
- Audience development within digital channels, primarily programmatic, to include feature expansion, selection, model creation.
- Audience activation, including testing of audience implementation and troubleshooting across various regions and markets.
- Working within programmatic media with some broader digital activity.
- Ongoing optimisation, evaluation and reporting of segment performance.
Day-to-day
Audience Executive in London employer: Annalect
Contact Detail:
Annalect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that Audience Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your insights and audience development strategies. This will help us see your expertise in action and make you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its audience strategies. We want to see that you understand their goals and can contribute to their success. Tailor your answers to reflect this knowledge!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Audience Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Audience Executive role. Highlight your experience with data analysis and audience development, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about audience insights and how your background makes you a great fit for our team. Keep it engaging and relevant to the role.
Showcase Your Data Skills: Since this role involves working with consumer data and DSPs, be sure to showcase any relevant experience you have in these areas. We love seeing examples of how you've used data to drive decisions or strategies in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at Annalect
✨Know Your Data
As an Audience Executive, you'll be working with data all the time. Make sure you brush up on your understanding of audience segmentation and the tools used for data analysis. Be ready to discuss how you've used data in past roles to derive insights and inform strategies.
✨Showcase Your Insights Skills
Prepare examples of how you've curated insights from local markets or specific campaigns. Think about times when your insights led to successful audience development or campaign optimisation. This will demonstrate your ability to contribute to their team of audience insights specialists.
✨Familiarise Yourself with Programmatic Media
Since the role involves programmatic media, it’s crucial to understand how it works. Brush up on the basics of DSPs and how audience activation functions within digital channels. Being able to speak confidently about these topics will set you apart from other candidates.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the company’s approach to audience development and how they leverage their proprietary platform, Omni. This shows your genuine interest in the role and helps you assess if it's the right fit for you.