At a Glance
- Tasks: Analyse data to develop target audiences and support marketing strategies.
- Company: Join Annalect, part of Omnicom Media Group, a leader in data-driven marketing.
- Benefits: Flexible working hours, hybrid model, and a supportive team environment.
- Other info: Dynamic team culture with opportunities for growth and innovation.
- Why this job: Make an impact by using data to shape marketing campaigns and audience insights.
- Qualifications: Strong analytical skills, experience with data sources, and excellent communication abilities.
The predicted salary is between 35000 - 45000 £ per year.
About The Role
Developing the audiences based on all the platforms and data available and interrogating data sources to derive insight to support the creation of the audiences, as well as curating insights from the local markets. Providing the information required to enable the definition of targetable audience groups from the initial segment definitions. This role will be part of a team of audience insights specialists that play a crucial role in understanding audience behavior and preferences. As experts in consumer data, analysis, and DSPs – we gather valuable insights to help our clients make informed decisions and develop effective marketing strategies, utilizing the industry’s most robust dataset in Omnicom’s proprietary platform – Omni.
Insight development and curation to support campaign strategy, audience development and validate targeting, using a variety of tools. Audience development within digital channels, primarily programmatic, to include feature expansion, selection, model creation. Audience activation, including testing of audience implementation and troubleshooting across various regions and markets. Working within programmatic media with some broader digital activity. Ongoing optimisation, evaluation and reporting of segment performance. Day-to-day account support including liaising with local markets on upcoming programmatic campaigns, digital implementation, and reporting. Supporting local markets on global campaign launches and ad hoc requests, acting as the bridge between internal specialist teams and local teams. Managing weekly/monthly calls with regional activation hubs for updates and status of current live activity and upcoming campaign launches. Proactively knowledge share across internal teams and global hubs.
Ideal Candidate
- Strong with numbers and spreadsheets (advanced functions)
- Be able to create insights from various data sources including off- and online data sets
- Experienced in some statistical methodologies such as data preparation, exploratory data analysis/insight creation, sample weighting, etc.
- Familiar with audience creation platforms for media targeting
- Familiar with media, marketing, and/or analytics
- Ability to build relationships with key local & international teams
- Strong written and verbal communication skills
- Confident on Excel, Word and PowerPoint
- Excellent time management skills, able to prioritize and work well under pressure
- Excellent attention to detail
- Have strong organisational skills as applied through an ability to manage multiple projects independently
About Annalect EMEA
Omnicom Media Group Europe (OMG EMEA) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. The Annalect EMEA team at OMG EMEA is the data, technology, and analytics division. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We have built a variety of innovative product and specialist service solutions for clients and agency partners. We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 30,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion, and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
Recruitment Privacy Notice
We will process your personal data in accordance with our Recruitment Privacy Notice, which is available at https://omnicommediagroup.com/recruitment-privacy-notices/.
Audience Executive employer: Annalect
Annalect EMEA, part of Omnicom Media Group, is an exceptional employer located in Greater London, offering a dynamic work culture that prioritises flexibility and collaboration. With a commitment to diversity, equity, and inclusion, employees are encouraged to thrive and showcase their talents while benefiting from innovative tools and resources for professional growth. The hybrid working model and supportive environment make it an ideal place for those seeking meaningful and rewarding employment in the data and analytics field.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their audience strategies and be ready to discuss how your skills can contribute to their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s your turn to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and show your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Audience Executive
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Audience Executive role. Highlight your experience with data analysis and audience development, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Show Off Your Numbers Skills:Since this role involves a lot of data, don’t shy away from showcasing your proficiency with numbers and spreadsheets. Mention any specific tools or methodologies you’ve used in the past that relate to audience insights and data analysis.
Communicate Clearly:Strong written communication is essential for this position. Make sure your application is clear, concise, and free of jargon. We want to see your ability to convey complex ideas simply, so keep it straightforward and engaging!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Annalect
✨Know Your Numbers
As an Audience Executive, you'll be working with data all the time. Brush up on your Excel skills and be ready to discuss how you've used data analysis in past roles. Prepare examples of how you’ve derived insights from various data sources.
✨Understand Audience Behaviour
Familiarise yourself with audience creation platforms and the importance of understanding consumer behaviour. Be prepared to talk about how you’ve developed audience segments in previous roles and how that knowledge can benefit the company.
✨Communication is Key
Strong written and verbal communication skills are essential for this role. Practice explaining complex data insights in simple terms. Think of examples where you’ve successfully communicated with local and international teams to support campaign strategies.
✨Show Your Organisational Skills
With multiple projects on the go, being organised is crucial. Prepare to discuss how you manage your time and prioritise tasks. Share specific instances where your organisational skills led to successful project outcomes.
