At a Glance
- Tasks: Create and improve digital content for a leading mental health charity.
- Company: Join Anna Freud, a world-leading charity focused on children's mental health.
- Benefits: Enjoy perks like early finishes on Fridays and free counselling services.
- Other info: Flexible working options and a commitment to diversity and inclusion.
- Why this job: Make a real impact on the lives of children and families through digital marketing.
- Qualifications: Experience in digital marketing, website management, and strong communication skills required.
The predicted salary is between 36000 - 36000 £ per year.
Exciting opportunity for a Website and Digital Marketing Officer – make an impact today! Anna Freud is seeking a Website and Digital Marketing Officer to join our world-leading mental health charity for children, young people and their families. Our mission is to close the gap in wellbeing and mental health by advancing, translating, delivering, and sharing the best science and practice with everyone who impacts the lives of children, young people and their families.
EDI commitment
We are dedicated to fostering a diverse and inclusive workplace and being an equal opportunities employer, whereby equity, diversity, and inclusion (EDI) are core to our recruitment practices. All candidates who meet the job criteria will be considered for employment, regardless of ethnic origin, religion or belief, gender, sexual orientation, disability, age, socioeconomic background, caring responsibilities and care experience. We ask candidates to share their diversity dimensions with us to help us identify, tackle and prevent bias across the employee lifecycle. We believe a diverse workforce enhances our ability to support mental health and wellbeing, allowing us to better meet the needs of the children, young people and families we serve. As a Disability Confident employer, disabled candidates meeting our criteria are guaranteed an interview. Applications are submitted anonymously and assessed using a fair evaluation process based on the criteria set out in our job profiles.
What we offer
We offer a range of staff benefits, including an all-in-one rewards and recognition platform called Perkbox and wellbeing offers such as finishing early on Fridays and free counselling through our Employee Assistance Programme. We are proud to have staff-led Diversity Networks offering unique opportunities for learning, connection and impact.
What you’ll do
- Help shape how Anna Freud shows up online, creating and improving digital content across our websites and paid social channels.
- Update pages in our CMS, build landing pages and ensure content is clear, engaging and easy to navigate.
- Review performance data through GA4 and other tools, spot opportunities to improve SEO, user journeys and conversions.
- Ensure our websites are accessible, intuitive, and effective, supporting UX improvements and troubleshooting technical issues.
- Work with teams and subject matter experts to bring content to life online, advising on digital best practice.
- Manage paid activity across platforms like Meta and LinkedIn, advising on strategy, audience targeting and creative.
What you’ll bring
- Proven experience using content management systems (CMS) to update and maintain websites.
- Strong understanding of SEO, user experience and accessibility best practice.
- Experience using GA4 and other analytics tools to monitor website performance.
- Experience planning and delivering effective paid social media campaigns.
- Strong communication and stakeholder management skills.
Hours: Full-time 35 hours per week, usual working hours are Monday to Friday, 09:00-17:00. Flexible working is possible.
Salary: £36,000 FTE per annum, plus 6% contributory pension scheme.
Location: hybrid working (a mixture of onsite and home/remote working). Staff are working onsite for at least 20% of their working hours at our London office (4-8 Rodney Street, London N1 9JH).
Contract type: Permanent.
Next steps
Closing date for applications: midday (12pm), Friday 12 June 2026. Please note that due to high application volumes, we may close this advert early. We encourage you to apply promptly and to keep an eye on our future vacancies for more opportunities. Notification of interview: shortlisted applicants will be notified no later than Wednesday 17 June 2026. Interviews: Will be held in week commencing 22 June 2026.
How to apply: click on the 'apply now’ button to apply online. We are unable to accept CVs and kindly request no contact from agencies. Questions? Please email recruitment@annafreud.org with any job enquiries.
Website and Digital Marketing Officer employer: ANNA FREUD
At Anna Freud, we pride ourselves on being a leading mental health charity that not only champions the wellbeing of children and young people but also fosters a supportive and inclusive work environment. Our commitment to equity, diversity, and inclusion ensures that every employee feels valued and empowered, while our comprehensive benefits, including flexible working arrangements and staff-led Diversity Networks, promote both personal and professional growth. Join us in making a meaningful impact as you develop your digital marketing skills in a collaborative and innovative setting in London.
StudySmarter Expert Advice🤫
We think this is how you could land Website and Digital Marketing Officer
✨Tip Number 1
Get to know the company inside out! Before your interview, dive into Anna Freud's mission and values. This will help you connect your skills to their goals and show them you're genuinely interested in making an impact.
✨Tip Number 2
Practice makes perfect! Run through common interview questions and prepare your answers. Think about how your experience with digital marketing and website management can shine in this role. We want you to feel confident when you walk in!
✨Tip Number 3
Show off your creativity! Bring examples of your past work, like successful campaigns or website projects. This is your chance to demonstrate how you can create engaging content and improve user experiences at Anna Freud.
✨Tip Number 4
Don’t forget to ask questions! Prepare a few thoughtful questions about the team, projects, or future goals. This shows you're not just interested in the job, but also in how you can contribute to their mission. And remember, apply through our website for the best chance!
We think you need these skills to ace Website and Digital Marketing Officer
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for digital marketing and mental health shine through in your application. We want to see how you can make an impact at Anna Freud, so share your motivation and why this role excites you!
Tailor Your Content:Make sure to customise your application to highlight your relevant experience with CMS, SEO, and social media campaigns. We love seeing how your skills align with our mission, so don’t hold back on showcasing your expertise!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so use simple language and structure your thoughts well to make it easy for us to see your qualifications.
Apply Through Our Website:Remember to hit that 'apply now' button on our website! It’s the best way to ensure your application gets to us directly. Plus, it shows you’re keen on joining our team at Anna Freud!
How to prepare for a job interview at ANNA FREUD
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of website management and digital marketing strategies. Be ready to discuss your experience with CMS, SEO, and analytics tools like GA4. Show them you can not only talk the talk but also walk the walk!
✨Showcase Your Creativity
Prepare examples of how you've created engaging online content in the past. Think about specific campaigns or projects where your creativity made a difference. This role is all about making an impact, so let your innovative ideas shine through!
✨Understand Their Mission
Familiarise yourself with Anna Freud's mission and values. Be prepared to explain how your skills and experiences align with their goals of improving mental health for children and families. This shows you're not just looking for any job, but that you genuinely care about their cause.
✨Ask Smart Questions
Prepare thoughtful questions to ask during the interview. Inquire about their current digital strategies, challenges they face, or how they measure success. This demonstrates your interest in the role and helps you gauge if it's the right fit for you too!
