Senior Website Officer in London

Anna Freud is seeking a Senior Website Officer to join our world‐leading mental health charity for children, young people and their families. Our mission is to close the gap in wellbeing and mental health by advancing, translating, delivering, and sharing the best science and practice with everyone who impacts the lives of children, young people and their families.

ED&I Commitment
We are dedicated to fostering a diverse and inclusive workplace and being an equal‐opportunity employer. All candidates who meet the job criteria will be considered for employment, regardless of ethnic origin, religion or belief, gender, sexual orientation, disability, age, socioeconomic background, caring responsibilities and care experience. We ask candidates to share diversity dimensions so we can identify, tackle and prevent bias across the employee lifecycle. As a Disability Confident employer, disabled candidates meeting our criteria are guaranteed an interview. Applications are submitted anonymously and assessed using a fair evaluation process.

What You'll Do

• Lead and deliver website roadmaps and projects, working with teams across the charity to prioritise, QA and release improvements.
• Manage and optimise website content, ensuring pages are accurate, engaging, on‐brand and aligned with SEO best practice.
• Use analytics, tracking and reporting to understand user behaviour and make data‐driven improvements to performance and journeys.
• Improve user experience and accessibility through testing, UX/CRO best practice and ongoing optimisation.
• Oversee the technical performance of the websites, integrations and workflows, flagging risks and continuously improving ways of working.

What You'll Bring

• Strong experience managing and updating websites via a CMS, with the confidence to troubleshoot issues and take day‐to‐day ownership.
• Comfortable leading website projects and development work, juggling priorities and working with multiple stakeholders.
• Solid knowledge of SEO (on‐page and technical) and experience improving search performance through well‐planned content and structure.
• Confidence using tools like GA4, GTM and testing platforms, and enjoyment turning data into clear insights and decisions.
• Experience working with agencies or third parties, and communication skills needed to keep work moving and expectations aligned.

Key Details

• Hours: Full‐time, Monday to Friday 09:00‐17:00. Flexible working is possible.
• Salary: £40,000 FTE per annum, plus 6% contributory pension scheme.
• Location: Hybrid – staff are working onsite for at least 20% of their working hours, either at our London site (4‐8 Rodney Street, London N1 9JH) or our Northern Hub (Huckletree, The Express Building, 9 Great Ancoats Street, Manchester M4 5AD).
• Contract type: Permanent.

Next Steps

• Closing date for applications: midday (12pm), Thursday, 08 January 2026. Due to high application volumes, the advert may close early. Application is by clicking the "apply now" button. We are unable to accept CVs and kindly request no contact from agencies.
• Interview notification: shortlisted applicants will be notified no later than Monday, 12 January 2026.
• Interviews: held in‐person or remotely in the week commencing 19 January 2026.
• Contact: email recruitment@annafreud.org with any job enquiries. Please note that successful candidates will be asked to evidence their Right to Work in the UK post‐job offer – we do not hold a sponsor licence and cannot provide visa sponsorship.