Are you passionate about creating outstanding digital experiences? Do you have the technical expertise, analytical skills and project management experience to optimise a website and enhance its impact?
Our client, a world-renowned educational institution, is looking for an experienced Website Manager to lead the ongoing development and optimisation of their recently launched departmental website, ensuring it is accessible, user-friendly and aligned with the strategic goals.
As the Website Manager, you will work closely with an external web development agency, in-house content writer and colleagues across External Engagement, IT and Systems, Academic Centres and beyond, to drive improvements to website performance, user journeys and digital engagement.
We're looking for a candidate with proven experience managing complex websites or digital platforms, including CMS management, web agency relationships, sprint planning, analytics and budget oversight. You'll have a strong understanding of accessibility, data privacy and relevant compliance requirements, alongside excellent analytical, organisational, project management and problem-solving skills. Strong communication and stakeholder management skills, attention to detail and a commitment to quality assurance are essential.
This is a full-time, temporary role to start as soon as possible, for an initial 3 months. The working hours are 36.5 hours per week.
KEY RESPONSIBILITIES
- Website management and optimisation: Manage website content through the CMS, ensuring accuracy, consistency, accessibility and compliance. Use analytics tools such as Google Analytics, Hotjar and SiteImprove to monitor performance and identify opportunities to improve user experience, SEO and conversion.
- Web development and agency management: Manage the development backlog and sprint cycles through Jira, prioritise requirements, oversee service desk tickets and maintain strong relationships with the external web agency.
- Planning and delivery: Coordinate routine and strategic website updates, including course launches and academic year changes. Work with content colleagues and stakeholders to schedule updates and deliver improvements aligned with marketing and academic priorities.
- Technical development: Collaborate with IT and Systems colleagues on website integrations, technical requirements and solutions, ensuring changes are properly planned, tested and delivered.
- Budget and performance management: Monitor web development and maintenance budgets, oversee day-to-day website performance and ensure issues are resolved promptly.
- Governance and collaboration: Guide colleagues on content management, accessibility and digital standards, while identifying opportunities for continuous improvement and keeping up to date with digital trends and regulatory requirements.
PERSON SPECIFICATION
Essential criteria
- Proven experience managing a large, complex website or digital platform, including planning, delivery and continuous improvement.
- Experience managing external web development agencies, including sprint planning and backlog prioritisation.
- Practical experience using a CMS such as Drupal or WordPress.
- Experience using website analytics tools to evaluate performance and inform improvements.
- Experience managing budgets or overseeing digital project expenditure.
- Understanding of accessibility, data privacy and relevant compliance requirements, including CMA requirements for higher education websites.
- Strong analytical, problem-solving, organisational and project management skills.
- Excellent communication, stakeholder management and influencing skills, with the ability to explain technical concepts to non-technical audiences.
- Strong attention to detail and a commitment to quality assurance and testing.
Desirable criteria
- Experience in higher education or a similar public or education sector environment.
- Knowledge of SEO, UX best practice and accessibility standards such as WCAG.
- Experience managing website integrations, external suppliers or digital projects involving multiple stakeholders.
- Awareness of digital governance frameworks and visual design principles.
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StudySmarter Expert Advice🤫
We think this is how you could land Website Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Ann Pettengell Ltd are looking for when hiring for a Website Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Ann Pettengell Ltd for the Website Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Ann Pettengell Ltd as a Website Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Ann Pettengell Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Website Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Ann Pettengell Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Ann Pettengell Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Ann Pettengell Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Ann Pettengell Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Ann Pettengell Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Ann Pettengell Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
