At a Glance
- Tasks: Drive sales growth for innovative baby products and build strong retail partnerships.
- Company: Join Anker Innovations, a leader in consumer technology with a focus on enhancing lives.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real impact in the baby products market while working with top brands.
- Qualifications: 5+ years in UK sales, preferably in baby products or consumer tech.
The predicted salary is between 50000 - 60000 £ per year.
Location: Hybrid - 4 days in-office (Watford), Fridays WFH
About the Role
Anker Innovations is a global leader in consumer technology, dedicated to creating innovative solutions that enhance lives. We’re expanding our Baby Products division (e.g., breast pumps) in the UK market and seeking a driven Sales Manager to accelerate growth, leveraging insights from top brands like Elvie, Momcozy, Medela, and Tommee Tippee.
Key Responsibilities
- Revenue Growth & Market Expansion: Develop and execute the UK sales strategy for Anker’s baby products portfolio, targeting key channels: retail (Amazon, Boots, John Lewis), DTC, healthcare (NHS partnerships), and specialty baby stores. Achieve quarterly sales targets and market share growth, benchmarking performance against competitors (e.g., Elvie’s premium positioning, Momcozy’s DTC agility).
- Retail & Distribution Partnerships: Lead negotiations with major UK retailers and distributors, securing shelf space and promotional support. Identify white-space opportunities (e.g., expanding into pharmacy chains like Superdrug or subscription models). Analyze competitor activities (e.g., Medela’s clinical partnerships, Tommee Tippee’s mass-market dominance) to refine pricing, promotions, and product assortments. Provide feedback to HQ on local trends, regulatory requirements (UKCA/CE), and product improvements.
- Cross-functional Collaboration: Work with marketing to localize campaigns (e.g., leveraging UK parenting influencers, mom communities). Partner with supply chain to ensure inventory alignment with demand peaks (e.g., seasonal gifting periods).
Requirements
- Experience: 5+ years in UK sales within baby/maternal products, consumer tech, or healthcare devices.
- Track Record: Proven success launching products or scaling sales with retailers (e.g., Argos, Mothercare, Ocado).
- Industry Knowledge: Deep understanding of UK baby market dynamics, purchasing behaviours, and compliance standards.
- Skills: Strong negotiation and relationship management (retailer/distributor networks). Data-driven (Excel, Salesforce, Nielsen/IRI analytics). Entrepreneurial mindset with agility to test new channels.
- Nice-to-Have: Existing relationships with key buyers at UK retailers.
Sales Manager employer: Anker Innovations
Anker Innovations is an exceptional employer located in the vibrant town of Watford, offering a dynamic work culture that fosters creativity and collaboration. Employees benefit from ample growth opportunities within the marketing field, alongside a supportive environment that encourages innovation and community engagement. With a focus on meaningful projects and a commitment to employee development, Anker Innovations stands out as a rewarding place to advance your career in brand and community management.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager at Anker Innovations, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Anker Innovations. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Anker Innovations:When writing your cover letter, make sure to tailor your message specifically for Anker Innovations. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Anker Innovations
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Anker Innovations that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Anker Innovations that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Anker Innovations’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
