At a Glance
- Tasks: Lead marketing campaigns, generate sales leads, and create engaging content across multiple channels.
- Company: Anitech Solutions Ltd, a dynamic IT services provider with innovative AI technology solutions.
- Benefits: Creative role with ownership, hybrid working, and collaboration with leadership.
- Other info: Fast-paced environment with opportunities for personal growth and creativity.
- Why this job: Join a growing company and make a real impact in the exciting EdTech sector.
- Qualifications: Experience in marketing, strong content creation skills, and basic graphic design knowledge.
The predicted salary is between 30000 - 40000 £ per year.
We're looking for a marketing 'Rock Star'! Anitech Solutions Ltd is a dynamic IT services provider delivering innovative and unique AI technology solutions to businesses across multiple sectors. Alongside our core IT services, we are proud to offer tapybl, our flagship education-focused software product designed to enhance learning and engagement. We are a growing company looking for a proactive and versatile Marketing Executive to take ownership of all marketing activity and play a key role in driving our next phase of growth.
This is a hands-on, all-encompassing marketing role suited to someone who enjoys both strategy and execution. You will be responsible for generating sales leads through various channels, supporting sales, building brand awareness, and representing the company externally. As part of our team, you will be exposed to and interacting with well-known media personalities and occasionally attending exclusive events or performing interviews on behalf of the company.
We are looking for someone who knows how to represent the company positively in a public forum, remaining professional at all times. This role is about getting creative whilst fitting into the culture, showcasing Anitech and tapybl at every opportunity as well as maintaining confidentiality following interactions with media personalities. You’ll work closely with the sales team to attract, nurture, and convert leads, while also bringing creativity and energy to our marketing presence across multiple channels.
Responsibilities- Lead Generation & Sales Support
- Plan and execute marketing campaigns to generate high-quality leads/contracts
- Work closely with the sales team to align marketing activity with sales goals
- Support lead nurturing and conversion through targeted campaigns
- Track, analyse, and report on campaign performance and ROI
- Digital Marketing & Content
- Manage and grow social media channels (LinkedIn, Instagram, Youtube etc.)
- Create engaging content including posts, blogs, and email campaigns
- Plan and manage paid advertising campaigns (e.g. Google Ads, LinkedIn Ads)
- Maintain and update website content
- Brand & Creative
- Develop marketing materials including brochures, presentations, and case studies
- Produce light graphic design work (using tools like Canva or Adobe Suite)
- Ensure consistent brand messaging across all channels
- Events & Representation
- Organise and attend exhibitions, events, and trade shows
- Act as a brand ambassador and “face” of the company
- Support event planning, promotion, and follow-up activity
- Product Marketing (tapybl)
- Support the promotion and positioning of the tapybl education software
- Create targeted campaigns for education and CPD sector audiences
- Work with internal stakeholders to communicate product value effectively
About You: We’re looking for someone who is:
- A self-starter who thrives in a fast-paced, growing business
- Comfortable owning the full marketing function independently
- Both analytical and creative in their approach
- Confident communicating with internal teams and external audiences
- Experience in a marketing role (B2B preferred)
- Proven ability to generate leads through marketing activity
- Strong content creation and copywriting skills
- Experience managing social media and digital campaigns
- Familiarity with paid advertising platforms
- Basic graphic design skills (e.g. Canva, Adobe)
- Excellent organisational and communication skills
- Experience in IT services or SaaS/education technology
- Experience with CRM systems and marketing automation tools
- Event or exhibition experience
- Opportunity to take ownership of marketing in a growing company
- A varied and creative role with real impact on business growth
- Close collaboration with leadership and sales teams
- Opportunity to work across both B2B services and an exciting SaaS/EdTech product
- A collaborative, entrepreneurial team environment with room to make your mark
- Hybrid working model, based in our Belfast Office
Reporting to: the CEO, Anitech Solutions
Marketing Executive in Belfast employer: Anitech Solutions
Anitech Solutions Ltd is an exceptional employer, offering a vibrant and collaborative work culture that empowers employees to take ownership of their roles. As a Marketing Executive in our Belfast office, you will enjoy the unique opportunity to drive impactful marketing strategies for both our IT services and innovative tapybl product, while benefiting from a hybrid working model and close collaboration with leadership. With a focus on creativity and professional growth, we provide a platform for you to make a significant mark in a rapidly growing company at the forefront of AI technology solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Belfast
✨Tip Number 1
Get your networking game on! Attend industry events, webinars, and meetups to connect with people in the marketing field. The more you mingle, the better your chances of landing that dream job!
✨Tip Number 2
Show off your skills online! Create a personal website or portfolio showcasing your marketing projects, campaigns, and any content you've created. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Don’t be shy about reaching out! If you see a role that excites you, drop a message to someone at the company. A friendly introduction can go a long way in making you stand out from the crowd.
✨Tip Number 4
Keep an eye on our website for openings! We’re always looking for passionate individuals to join our team. Applying directly through our site shows your enthusiasm and commitment to being part of our journey.
We think you need these skills to ace Marketing Executive in Belfast
Some tips for your application 🫡
Show Your Personality:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject a bit of creativity and flair into your cover letter and CV. Remember, we’re looking for a marketing 'Rock Star' who can represent us positively!
Tailor Your Application:Make sure to tailor your application specifically for the Marketing Executive role. Highlight your relevant experience in lead generation, content creation, and social media management. Show us how your skills align with our goals at Anitech and tapybl!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff—your achievements and how you can help drive our growth!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Anitech Solutions!
How to prepare for a job interview at Anitech Solutions
✨Know Your Stuff
Before the interview, dive deep into Anitech Solutions and their flagship product, tapybl. Understand their mission, values, and recent projects. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Creativity
Since this role is all about creativity in marketing, come prepared with examples of past campaigns you've executed. Bring a portfolio or even a few mock-up ideas for potential campaigns for tapybl. This will demonstrate your proactive approach and ability to think outside the box.
✨Be Ready to Discuss Metrics
Anitech is looking for someone who can track and analyse campaign performance. Be prepared to discuss how you've measured success in previous roles. Bring specific examples of metrics you've used to evaluate lead generation and ROI, as this will highlight your analytical skills.
✨Practice Your Pitch
As a potential brand ambassador, you'll need to communicate effectively. Practice a brief pitch about yourself and why you're the perfect fit for this role. Make sure to convey your passion for marketing and how you can contribute to Anitech's growth while maintaining professionalism.
