Maternity Cover - Social Media Manager

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We’re looking for a Social Media Manager to cover a maternity leave, who blends creative storytelling with a data-driven mindset. You’ll lead the global social media presence for Company of Animals and its portfolio of pet brands — building awareness, engagement, and community across key markets.

You’ll create and curate social-first content, manage influencer and paid social campaigns, and help shape how our brands show up online. This is a hands‑on, fast‑paced, and highly creative role suited to a social native who thrives on testing ideas, learning from results, and scaling what works.

If you love animals, understand digital culture, and have a knack for turning insights into thumb‑stopping content — we’d love to meet you.

Key Responsibilities

• Develop and execute a global social media strategy aligned with brand, campaign, and e‑commerce objectives.
• Manage the content calendar to support new product launches, key brand moments, and community storytelling.
• Collaborate cross‑functionally with Brand, Digital, and Communications teams to ensure integration across all marketing activity.
• Monitor trends, platform updates, and audience behaviour to keep our content fresh and relevant.

Content Creation & Production

• Concept, film, and edit engaging short‑form and long‑form content for TikTok, Instagram, YouTube, and emerging platforms.
• Maintain brand voice and visual identity across all channels.
• Repurpose high‑performing content into new formats to extend reach and engagement.
• Experiment with emerging formats, trends, and AI tools to improve reach and efficiency.
• Partner with designers and product teams to highlight innovation and storytelling moments across the brand portfolio.

Community & Influencer Engagement

• Manage daily posting, comments, DMs, and community interactions with a responsive, brand‑appropriate tone.
• Build and nurture relationships with influencers, ambassadors, and pet advocates across markets.
• Plan and deliver influencer campaigns, from seeding and gifting to paid collaborations and affiliate programmes.
• Track influencer performance metrics and ROI, reporting key learnings and best practices.
• Support live coverage for tradeshows and industry events.

Paid & Performance

• Plan, execute, and optimise paid social campaigns across Meta, TikTok, and YouTube.
• Manage the social media budget, ensuring smart allocation and clear return on investment.
• Collaborate with the Digital Manager to align paid and organic strategies for maximum impact.

Analytics & Reporting

• Deliver monthly performance dashboards with insights and actionable recommendations.
• Share learnings with the wider marketing and leadership teams to inform future campaigns.
• Key experience managing social media for a consumer, lifestyle, or pet brand (agency or in‑house).
• Proven success growing engaged communities and driving measurable results.
• Strong creative production skills — concepting, filming, editing, and storytelling.
• Skilled in short‑form content creation (Reels, TikTok, YouTube Shorts).
• Confident using social and creative tools (Canva, CapCut, Photoshop, Adobe Premiere, or similar).
• Experience managing paid campaigns (Meta Ads Manager, TikTok Ads, YouTube).
• Comfortable analysing performance data and turning insights into action.
• Strong copywriting skills with an engaging, natural tone.
• Organised, collaborative, and proactive — thrives in fast‑moving, creative environments.
• Fluent in English; additional languages a plus.
• A genuine love for animals and belief in training first, welfare without compromise, and trust earned — not assumed.

Success in this Role Looks Like

• Steady growth in engagement, followers, and brand sentiment across channels.
• A consistent flow of high‑performing social content and influencer collaborations.
• Measurable contribution to brand awareness, web traffic, and sales.
• Clear reporting and insights that guide creative and strategic decisions.
• A vibrant, authentic online community that reflects the Company of Animals’ values.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Manufacturing

Location: Chertsey, England, United Kingdom

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