At a Glance
- Tasks: Create engaging social media content to drive fundraising and supporter growth for animal welfare.
- Company: Join a passionate team at the forefront of animal protection and welfare.
- Benefits: Flexible working, private healthcare, annual salary reviews, and professional development opportunities.
- Other info: Opportunity for career growth and potential full-time hours after probation.
- Why this job: Make a real impact in the fight against animal cruelty while honing your digital skills.
- Qualifications: Experience in social media management and a passion for animal welfare.
The predicted salary is between 18000 - 28000 £ per year.
Are you a creative communicator with a flair for storytelling and a passion for protecting animals from cruelty? Animal Welfare Investigations Project (AWIP) is on the frontline of the fight against organised animal cruelty — from dogfighting and wildlife trafficking to the global dog-meat trade. We’re building a bold, modern movement of supporters who fund our covert investigations and help us bring offenders to justice. We’re now seeking a Social Media Officer to join our fast-paced Marketing & Communications Team. This new role will drive income generation and supporter acquisition through innovative organic content, paid social campaigns, and virtual challenge events.
About the Role
Reporting to the CEO and working closely with our Digital Marketing Officer and Gifts in Wills Officer, you’ll:
- Create and implement a social media strategy that delivers measurable fundraising growth.
- Plan, launch, and optimise virtual fundraising challenges (e.g. “Run for the Dogs” or “Step Up for Wildlife”) with clear KPIs and ROI tracking.
- Develop compelling content across Facebook, Instagram, TikTok, LinkedIn, and X (Twitter) that converts non-financial action takers into one-off and recurring financial supporters.
- Manage paid social advertising campaigns to grow AWIP’s supporter database and drive recurring giving.
- Monitor and respond to comments, messages, and supporter queries across all channels, ensuring brand integrity and compassionate engagement.
- Flag and report social media content involving potential animal cruelty, and liaise with AWIP’s investigators to gather information from potential witnesses.
- As part of this work, you may be required to complete witness statements and attend court to give evidence.
- You will also receive training in open-source intelligence (OSINT) and social media analysis to support ongoing investigations.
- Attend national and international field activities and events to produce impactful, behind-the-scenes content showcasing AWIP’s lifesaving work.
- Attend digital fundraising and social media conferences to represent AWIP, and submit speaker proposals to increase our thought leadership in digital fundraising.
About You
You’re a strategic, data-driven communicator who thrives on measurable impact. You combine creativity with analytical thinking — understanding how to use content to drive engagement, income, and action.
Essential:
- Proven experience managing social media channels for an organisation or brand.
- Strong writing, editing, and visual-content skills (e.g. Canva, Meta Business Suite).
- Experience in social-media advertising or supporter acquisition campaigns.
- Passion for animal welfare and investigative storytelling.
- Comfortable handling sensitive or distressing material with professionalism and resilience.
Desirable:
- Experience with fundraising or challenge-event marketing.
- Familiarity with tools like MailerLite, FundraiseUp, Tally.so, or Salesforce.
- Willingness to travel nationally or internationally for short assignments.
Contract Details
This is a permanent position, offered initially at 22.5 hours per week (3 days), with a starting salary of £28,000 FTE (£18,000 pro rata). The role includes a 6-month probationary period, during which performance and income results will be reviewed — including delivery of at least one virtual fundraising challenge. Following successful completion of probation and achievement of key performance indicators, there may be an opportunity to increase this role to full-time hours.
What We Offer
- Fully flexible working (with occasional in-person team events)
- Annual salary review and growth-linked progression within a small organisation
- Private healthcare insurance with employee assistance programme
- Pension contributions in line with the Living Pension contribution rates
- Fully funded, ongoing professional development in digital fundraising and social media content creation
- The chance to make a tangible difference for animals worldwide
Remote Social Media Officer in Dunfermline employer: Animal Welfare Investigations Project
At Animal Welfare Investigations Project (AWIP), we pride ourselves on being an exceptional employer dedicated to the cause of animal welfare. Our fully flexible working environment allows you to balance your professional and personal life while contributing to meaningful change. With opportunities for professional development, a supportive team culture, and the chance to make a real impact in the fight against animal cruelty, AWIP is the perfect place for passionate individuals looking to grow their careers in a rewarding field.
Contact Details:
Animal Welfare Investigations Project Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Remote Social Media Officer in Dunfermline
✨Get Involved in Local Initiatives
Dive headfirst into local community projects and social enterprises! This not only builds your experience but also connects you with like-minded folks who may know about part-time opportunities. Plus, many nonprofits announce openings through their events and volunteer activities, so keep your ears to the ground!
✨Join Social Impact Networks
Look for networks and forums centred around social impact – think local charity groups or online platforms where changemakers hang out. These places are goldmines for job leads, especially for part-time roles like the ones at Animal Welfare Investigations Project. Engaging in discussions can also help you make meaningful connections with potential employers!
✨Utilise Your University’s Resources
If you’re still in uni, tap into career services that may have exclusive listings for part-time roles in nonprofits. They often host job fairs or info sessions where you can meet representatives from organisations like Animal Welfare Investigations Project directly. It’s a great way to make an impression beyond your CV!
✨Check Out Online Opportunities
Websites like Idealist or CharityJob specifically showcase part-time positions in the nonprofit sector. Make sure to check these regularly while keeping an eye on Animal Welfare Investigations Project’s own job listings on our website. Being proactive here can put you ahead of the curve!
We think you need these skills to ace Remote Social Media Officer in Dunfermline
Some tips for your application 🫡
Show Your Passion for Social Impact:For a role like Remote Social Media Officer at Animal Welfare Investigations Project, your cover letter is your chance to shine a light on why social impact matters to you. Share any personal experiences or volunteer work that highlight your commitment to the cause. We want to see your genuine enthusiasm!
Highlight Relevant Experience:Make sure your CV showcases any nonprofit work or projects you've been involved in, even if they were part-time or volunteer roles. Emphasize skills like project management, fundraising, or community engagement. These are key in the nonprofit sector, and we want to see how you can contribute to our mission!
Tailor Your Application:When applying for the Remote Social Media Officer, customise your documents to fit the vibe of Animal Welfare Investigations Project. Use our language, reflect our values, and connect your personal goals with our mission. This shows us you’ve done your homework and you're excited to join the team in this part-time capacity.
Don’t Forget Your Availability:As this is a part-time position, clearly outline your availability in your application. Whether you're a student balancing studies or have other commitments, we appreciate transparency. Just pop your available hours in your cover letter or CV so we can see how you fit into our schedule.
How to prepare for a job interview at Animal Welfare Investigations Project
✨Show Your Passion for the Cause
When applying for a part-time role in the nonprofit sector, it's essential to convey your genuine enthusiasm for the mission of Animal Welfare Investigations Project. Be ready to share personal stories or experiences that highlight why social impact matters to you and how you align with their goals.
✨Bring Tangible Examples of Impact
Nonprofits often look for candidates who can demonstrate their ability to create meaningful change. Prepare examples from your past experiences—whether in volunteering, projects, or academic work—that showcase your skills in making a positive impact. Use metrics if possible; it's all about showing how you’ve really contributed.
✨Be Ready for Scenario Questions
Expect to encounter scenario-based questions during your interview. These will assess how you handle real-world challenges in the nonprofit space. For example, how would you deal with limited resources or navigate a conflict with team members? Think through your past experiences to give thoughtful responses.
✨Flexibility and Availability are Key
Since it's a part-time role, they might dig into your availability during the interview. Be open and clear about your schedule and how it can align with Animal Welfare Investigations Project's needs. They’ll want to know that you can commit without compromising your passion for the work!
