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- Tasks: Lead impactful CRM campaigns for pet insurance, focusing on vet partnerships and customer engagement.
- Company: Join Animal Friends, a passionate team dedicated to transforming pet insurance with a customer-first approach.
- Benefits: Enjoy 25 days annual leave, gym discounts, and up to 50% off pet insurance for your furry friends.
- Why this job: Make a real difference in the pet insurance industry while working in a supportive, collaborative environment.
- Qualifications: Experience in CRM campaigns, strong analytical skills, and a collaborative mindset are essential.
- Other info: This role offers potential for career growth and a commitment to work-life balance.
The predicted salary is between 29000 - 41000 £ per year.
Join to apply for the Senior CRM Executive – Vet role at Animal Friends
Join to apply for the Senior CRM Executive – Vet role at Animal Friends
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Job Advert
Help shape the future of pet insurance CRM with a co-branded, customer-first approach.
Job Advert
Help shape the future of pet insurance CRM with a co-branded, customer-first approach.
We’re looking for a Senior CRM Executive to join our dynamic Customer Engagement team, with a special focus on the veterinary sector.
This is a unique opportunity to work on high-impact, co-branded campaigns for our many vet practice partnerships while also supporting core Animal Friends Insurance brand communications.
As a Senior CRM Executive, you’ll take the lead on planning, delivering, and optimising multi-channel customer campaigns across the full lifecycle – from acquisition and onboarding to retention and re-engagement.
Base salary: up to £36420
What you’ll be doing:
- Leading the execution of co-branded CRM campaigns in collaboration with our vet practice partners, ensuring consistency and high-quality messaging across email, SMS, and onsite touchpoints.
- Delivering targeted and personalised campaigns throughout the customer journey using segmentation and lifecycle marketing techniques.
- Supporting CRM activity for the core AFI brand, including onboarding, renewal, and re-engagement strategies.
- Managing the end-to-end CRM campaign process – from brief to deployment – ensuring accuracy, effectiveness, and compliance.
- Collaborating cross-functionally with teams including Digital, Customer Service, Claims, and Compliance to align messaging and improve customer experience.
- Monitoring and reporting on campaign performance, generating insights and driving continual optimisation of key metrics like retention, engagement, and LTV.
- Identifying and addressing customer pain points with CRM-driven solutions and continuously improve transactional communications.
- Ensuring all activity aligns with GDPR and internal data privacy standards.
We’re looking for someone with:
- Proven experience in planning and delivering CRM campaigns and communications, within the veterinary or pet insurance industry.
- Hands-on experience with CRM platforms and marketing automation tools, managing multi-channel campaigns.
- Strong analytical skills – confident interpreting customer data to improve campaign performance.
- Excellent relationship, stakeholder management skills & a collaborative mindset.
- B2B2C experience or working across a regulated, customer-centric business.
Why Animal Friends?
We believe in working hard, striving for the best, and enjoying the journey. We’ve cultivated a collaborative and supportive environment where every team member is valued. While we\’re focused on achieving great things, we have a strong commitment to a healthy work-life balance.
This is a role where you can build a career, bring your best self to work, make a tangible difference, and be part of a team that’s as passionate as you are.
Benefits Of Working With Animal Friends
We recognise that your hard work shouldn`t come without its perks, so here`s a little list of some of the things you can expect to get from us:
- 25 days annual leave plus bank holidays and we give you your birthday off
- Fully paid day off for charity work
- 95% of our employee’s own pets, we’re able to provide up to 50% off insurance along with free access to our Vet consultation app JOII
- We believe looking after employees’ health is important, so we offer discount on gym membership, access to a Wellbeing hub
- We like to celebrate success and recognise excellent employee performance; we will donate £3k to the charity of our employee of the quarter’s choice
- Most importantly, you`ll be working within a courageous, passionate and kind-hearted team
Animal Friends Pet Insurance Ltd is an equal opportunities employer and we welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, religions, and sexual orientations. Your application will be dealt with in the strictest of confidence.
We offer accessibility help with application forms which is available via the jobs page of our website.
As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.
Please be aware this advert will remain open until the vacancy has been filled rather than the advertised closing date. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.
All secondment positions have the potential to become permanent in the future, this will be dependent upon business need.
Department
Sales and Marketing
Contract type
Permanent
Hours
37.5
Salary
up to £36420
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Business Development and Sales
-
Industries
Insurance
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Senior CRM Executive – Vet employer: Animal Friends
Contact Detail:
Animal Friends Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive – Vet
✨Tip Number 1
Familiarise yourself with the veterinary sector and pet insurance landscape. Understanding the specific challenges and opportunities in this field will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the veterinary and pet insurance industries. Attend relevant events or join online forums to connect with potential colleagues and gain insights that could give you an edge in your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive campaign performance in previous roles. Be ready to discuss specific metrics and outcomes that highlight your impact on customer engagement.
✨Tip Number 4
Demonstrate your collaborative mindset by preparing examples of successful cross-functional projects you've been involved in. Highlight how you worked with different teams to achieve common goals, as this is crucial for the role.
We think you need these skills to ace Senior CRM Executive – Vet
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM campaigns, especially within the veterinary or pet insurance sectors. Use specific examples that demonstrate your skills in planning and delivering multi-channel campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention how your background aligns with their customer-first approach and your understanding of the veterinary sector.
Highlight Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to improve campaign performance in previous roles. This will show your ability to drive insights and optimise key metrics.
Showcase Collaboration Experience: Emphasise your experience working cross-functionally with different teams. Provide examples of how you’ve successfully collaborated with stakeholders to enhance customer experience and align messaging.
How to prepare for a job interview at Animal Friends
✨Know Your CRM Inside Out
Make sure you have a solid understanding of CRM platforms and marketing automation tools. Be prepared to discuss your hands-on experience and how you've successfully managed multi-channel campaigns in the past.
✨Showcase Your Analytical Skills
Highlight your ability to interpret customer data and use it to improve campaign performance. Bring examples of how you've used analytics to drive retention, engagement, and lifetime value in previous roles.
✨Demonstrate Collaboration
Since this role involves working cross-functionally, be ready to share examples of how you've collaborated with different teams. Emphasise your relationship-building skills and how they contributed to successful campaigns.
✨Understand the Veterinary Sector
Familiarise yourself with the veterinary industry and the specific challenges it faces. Showing that you understand the sector will demonstrate your commitment and readiness to contribute to co-branded campaigns effectively.