Head of Brand and Communications

We’re looking for a strategic and inspiring Head of Brand & Communications to lead our brand vision and customer-focused storytelling. You'll shape and deliver integrated marketing, PR, and internal communications strategies that drive engagement, growth, and reputation.

What’s on offer?

Not only do we offer a competitive salary of £90,000 with excellent benefits, we also firmly believe that your postcode should never be a barrier when it comes to finding the pawfect role – that’s why we’re flexible on your working location. At Animal Friends, you can choose to be based remotely within the UK, within our Amesbury office, or hybrid (a mixture of both). At Animal Friends Insurance, we’re all about empowering our colleagues to make work work for them wherever possible, which is why we also welcome applications from candidates looking to work condensed hours.

What you’ll do

• Lead and inspire a high-performing team with clear goals and development plans
• Define and implement brand strategy, voice, and messaging
• Deliver engaging marketing campaigns across digital, social, events, and media
• Ensure brand consistency across all channels and touchpoints
• Develop the UK marketing strategy alongside the CSMO
• Drive internal comms and colleague value proposition (CVP)
• Manage PR, events, and crisis communications in collaboration with C-suite
• Set KPIs and track performance to inform future strategy

Who You Are

• Proven experience leading and motivating high-performing teams
• Strong strategic thinking, data analysis, and marketing campaign execution
• Creative problem-solver with a track record of innovative brand and comms work
• Expertise in brand strategy, positioning, and messaging across channels
• Skilled in budget management, resource allocation, and cross-functional collaboration
• Confident communicator with experience advising C-suite and engaging key stakeholders
• Strong background in PR, events, and media, with high-profile campaign success
• Excellent writing and verbal communication, including with partners and influencers
• Deep understanding of segmented targeting and audience engagement
• Able to easily work from home with a quiet space and good internet connection

Why choose Animal Friends

Animal Friends has been supporting UK pet owners for more than 25 years with our comprehensive and meaningful pet insurance. We are not only an award-winning business but one of the largest pet insurance providers in the UK. But we’re not like other leading UK pet insurers, we were built to be unmistakably different – giving back to incredible animal welfare and conservation charities, at home and around the world, as they fight to support and care for vulnerable pets, wildlife, and habitats. So far, we’ve helped support over 800 charities and conservancies across the UK and worldwide and donated over £8.5 million and continue to use our voice and platform to fight for positive change. We believe that even the smallest act can make a big difference.

We understand that our success is only possible because of how we work together, which is why our company values of being courageous, kind-hearted and passionate are the heart of what we do – and we simply wouldn’t be who we are today without our colleagues, who embody these values every day.

We are part of the Pinnacle Pet Group (PPG) – a pan European fully integrated pet insurance and pet health services provider. On a mission to help pets live happy, healthy lives with their pet parents, PPG are committed to supporting the diverse needs of their customers and colleagues with a clear ambition to become the world leader in pet insurance and healthcare services.

What You’ll Get

• 25 days annual leave, which increases with service, plus bank holidays
• A day off for your birthday
• One paid day off per year to volunteer with a UK-registered animal charity of your choice
• Access to 50% off insuring pet companions with Animal Friends
• Free access to our expert vet partner, Joii Pet Care, for your cat and/or dog
• Your mental and physical health is incredibly important to us. That’s why we offer discount on gym membership, access to a dedicated Wellbeing Hub and a healthcare cash plan, private medical insurance and Group life assurance.
• We like to celebrate success and recognise excellent employee performance; we will donate £3k to the charity of our employee of the quarter’s choice
• Most importantly, you’ll be working with, and supported by, a team of courageous, passionate, and kind-hearted individuals.

Inclusion, Diversity and Belonging at Animal Friends

At Animal Friends, we take inclusion seriously. This means nurturing a culture that respects everyone as an individual and values the unique perspectives we all bring through our background, characteristics, and lived experiences. We know that harnessing our differences makes us stronger and helps us to deliver better outcomes for our customers and each other. That’s why we are committed to ensuring that everyone is treated fairly and without discrimination, and we are passionate about creating an inclusive environment where everyone feels they belong.

Our recruitment process

As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.

Please be aware this advert will remain open until the vacancy has been filled rather than the advertised closing date. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.