Are you ready to shape digital experiences that matter?
At Animal Friends, our customers and their pets are at the heart of everything we do. We are looking for a highly skilled Website Manager to take ownership of our digital presence. If you thrive in a culture that values fun, hard work and striving for the absolute best, you’ll fit right in here.
This is your chance to make a real impact. You will lead the strategy, optimisation and day-to-day management of our website, delivering a high-performing, customer-focused journey that drives engagement and revenue.
What You’ll Do
- Drive the Digital Strategy: Own the website roadmap to ensure our platform aligns with company goals and seamlessly serves both prospective and existing customers.
- Optimise the Journey: Lead landing page improvements, CTA enhancements and A/B testing to elevate UX and boost conversion rates.
- Own the Data: Administer our Google Analytics 4 property, manage the data layer, and translate user behaviour into actionable, revenue-driving insights.
- Maintain Excellence: Oversee information architecture, ensure compliance with insurance sector security standards, and support UAT testing for flawless new releases.
- Collaborate and Build: Partner with marketing, product, IT and customer service teams to seamlessly integrate systems and solve complex problems together.
What You Bring
- Experience: strong website or digital product management, with a proven track record of driving commercial outcomes in e-commerce or digitally‑led environments.
- Technical Foundations: A solid understanding of web technologies and modern content management systems.
- Analytical Prowess: Deep expertise in GA4, event tagging and performance reporting.
- A CRO Mindset: Hands‑on experience with UX optimisation, landing page strategy, and performance improvement.
- Clear Communication: The ability to explain technical details clearly to non‑technical stakeholders and foster strong team relationships.
Why Animal Friends?
We believe that delivering great work shouldn't come at the expense of your wellbeing. When you join us, you can expect:
- A Collaborative, Supportive Team: You won't be working in a silo, we succeed together.
- A Modern Way of Working: We equip you with the tools and flexibility you need to do your best work.
- Meaningful Projects: Build experiences that actively help protect the pets our customers love.
- A Focus on Work-Life Balance: We work hard, but we respect your time and know when to log off and recharge.
Up to £48K
Hours
37.5
15-11-2026
Job attachments
AFI_Job_Description_Website_Manager.docx
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Website Manager employer: Animal Friends Pet Insurance Ltd
Animal Friends Pet Insurance is an exceptional employer, offering a flexible work environment that allows for fully remote, hybrid, or office-based roles in Amesbury. With a strong focus on employee wellbeing, we provide generous benefits including 25 days of annual leave, discounts on pet insurance, and access to health and fitness resources. Our passionate team is dedicated to innovation and animal welfare, creating a supportive culture where employees can thrive and make a meaningful impact.
Contact Details:
Animal Friends Pet Insurance Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Website Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Animal Friends Pet Insurance Ltd are looking for when hiring for a Website Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Animal Friends Pet Insurance Ltd for the Website Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Animal Friends Pet Insurance Ltd as a Website Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Animal Friends Pet Insurance Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Website Manager.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Animal Friends Pet Insurance Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Animal Friends Pet Insurance Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Animal Friends Pet Insurance Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Animal Friends Pet Insurance Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Animal Friends Pet Insurance Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Animal Friends Pet Insurance Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
