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- Tasks: Lead impactful marketing campaigns and manage cross-functional projects.
- Company: Join Animal Friends, a leading UK pet insurance provider with a mission to support animal welfare.
- Benefits: Enjoy remote work flexibility, 25 days annual leave, and discounts on gym memberships.
- Why this job: Be part of a passionate team making a difference in the lives of pets and their owners.
- Qualifications: Bachelor’s degree in Marketing with proven B2C leadership experience required.
- Other info: We value inclusion and diversity, creating a supportive environment for all.
The predicted salary is between 42000 - 84000 £ per year.
We are looking for a dynamic and strategic Marketing Manager to lead high-impact campaigns and colleague communications, manage cross-functional projects, and drive performance across key marketing channels. You will play a vital role in delivering our Annual Brand Plan and ensuring alignment across teams to meet business objectives.
What’s on offer? Not only do we offer a competitive salary of £70,000 with excellent benefits, we also firmly believe that your postcode should never be a barrier when it comes to finding the perfect role – that’s why we’re flexible on your working location. At Animal Friends, you can choose to be based remotely within the UK, within our Amesbury office, or hybrid (a mixture of both). We welcome applications from candidates looking to work condensed hours.
What you’ll do:
- Lead and motivate a high-performing marketing team with a collaborative approach.
- Deliver impactful colleague communications to enhance engagement.
- Manage and execute multichannel campaigns targeting growth audiences.
- Collaborate across HR, Ops, Sales, Product, and Pricing to align strategy.
- Oversee partner agencies to ensure on-time, on-budget delivery.
- Track marketing KPIs and provide regular reporting and insights.
- Use data analysis and tools to optimise campaigns and inform strategy.
- Manage marketing budgets, event delivery, and brand consistency.
- Lead post-campaign and post-event analysis to improve future initiatives.
- Ensure all activities meet governance, FCA, and compliance requirements.
Who you are:
- Bachelor’s degree in Marketing or related field, with proven B2C marketing leadership experience.
- Strong analytical and commercial skills, with the ability to manage budgets and optimise ROI.
- Experience in planning and delivering integrated, multi-touchpoint media campaigns.
- Deep understanding of marketing channels, performance metrics, and insight tools.
- Exceptional communication skills and a collaborative, team-first mindset.
- Proven leadership skills, able to inspire and motivate teams to achieve results.
- Able to easily work from home with a quiet space and good internet connection.
Why choose Animal Friends:
Animal Friends has been supporting UK pet owners for more than 25 years with our comprehensive and meaningful pet insurance. We are not only an award-winning business but one of the largest pet insurance providers in the UK. We were built to be unmistakably different – giving back to incredible animal welfare and conservation charities, at home and around the world. We have helped support over 800 charities and conservancies across the UK and worldwide and donated over £8.5 million.
What you’ll get:
- 25 days annual leave, which increases with service, plus bank holidays.
- A day off for your birthday.
- One paid day off per year to volunteer with a UK-registered animal charity of your choice.
- Access to 50% off insuring pet companions with Animal Friends.
- Free access to our expert vet partner, Joii Pet Care, for your cat and/or dog.
- Discount on gym membership, access to a dedicated Wellbeing Hub, healthcare cash plan, private medical insurance, and Group life assurance.
- We will donate £3k to the charity of our employee of the quarter’s choice.
Inclusion, Diversity and Belonging at Animal Friends:
At Animal Friends, we take inclusion seriously. We are committed to ensuring that everyone is treated fairly and without discrimination, and we are passionate about creating an inclusive environment where everyone feels they belong.
Our recruitment process:
As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK.
Please be aware this advert will remain open until the vacancy has been filled rather than the advertised closing date. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.
Senior Marketing Manager United Kingdom - Remote Sales and Marketing employer: Animal Friends Pet Insurance Ltd
Contact Detail:
Animal Friends Pet Insurance Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager United Kingdom - Remote Sales and Marketing
✨Tip Number 1
Familiarise yourself with Animal Friends' mission and values. Understanding their commitment to animal welfare and how they differentiate themselves in the pet insurance market will help you align your responses during interviews and demonstrate your passion for their cause.
✨Tip Number 2
Prepare specific examples of successful marketing campaigns you've led in the past. Highlight your experience with multi-channel strategies and how you used data analysis to optimise performance, as this aligns closely with the responsibilities of the Senior Marketing Manager role.
✨Tip Number 3
Network with current or former employees of Animal Friends on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview process.
✨Tip Number 4
Demonstrate your leadership skills by preparing to discuss how you've motivated teams in previous roles. Since the position requires leading a high-performing marketing team, showcasing your collaborative approach and ability to inspire others will set you apart.
We think you need these skills to ace Senior Marketing Manager United Kingdom - Remote Sales and Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2C marketing leadership, campaign management, and team collaboration. Use specific examples that demonstrate your ability to drive performance across marketing channels.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your values align with those of Animal Friends. Mention your understanding of their mission and how you can contribute to their goals.
Highlight Analytical Skills: Given the emphasis on data analysis and performance metrics in the job description, be sure to showcase your analytical skills. Provide examples of how you've used data to optimise campaigns and improve ROI in previous roles.
Showcase Leadership Experience: Discuss your leadership style and provide examples of how you've motivated teams to achieve results. Highlight any experience you have in managing cross-functional projects, as this is crucial for the role.
How to prepare for a job interview at Animal Friends Pet Insurance Ltd
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll need to demonstrate your ability to lead and motivate a team. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration and achieving results.
✨Understand the Company Values
Animal Friends values courage, kindness, and passion. Familiarise yourself with these values and think about how you can embody them in your responses during the interview. Share personal anecdotes that reflect these traits.
✨Prepare for Data-Driven Questions
Given the emphasis on analytics and performance metrics, be ready to discuss how you've used data to optimise marketing campaigns. Bring specific examples of KPIs you've tracked and how they influenced your strategies.
✨Demonstrate Your Multi-Channel Experience
The role requires managing multi-channel campaigns. Be prepared to discuss your experience with various marketing channels and how you've integrated them to achieve business objectives. Highlight any successful campaigns you've led.
