The Head of Sales, UK is responsible for leading the UK Sales Team and delivering the commercial strategy for Alimera’s products across the UK, excluding Northern Ireland.
The role is accountable for the development and execution of the UK sales plan, delivery of annual performance targets, sales force effectiveness, and strong cross-functional collaboration to support commercial success.
The Head of Sales, UK is also responsible for the sales section of the UK P&L, including budget planning, monitoring spend, forecasting performance, and working closely with Finance and the Country Manager, UK & Ireland to ensure effective financial management of the UK sales function.
In addition to the functional aspects of the role, the Head of Sales, UK will be a member of the UK & Ireland Leadership Team.
The scope of the role covers the Alimera Sciences Limited organisation and operations within the UK, as defined within Alimera Sciences Limited, excluding Northern Ireland.
Alimera operates in an entrepreneurial environment, requiring a high degree of flexibility as roles evolve in line with business growth and changing organisational needs.
RESPONSIBILITIES / ACCOUNTABILITIES
UK Commercial Leadership
- Lead the UK sales function to deliver revenue, KPI and forecasting objectives for Alimera’s products across the UK, excluding Northern Ireland.
- Develop and execute the UK sales plan in line with wider business objectives, using market insight, customer understanding and competitor awareness to identify growth opportunities.
- Work closely with Market Access, Medical, Finance, Operations and the Country Manager, UK & Ireland to support commercial delivery, progress strategic opportunities, and ensure effective business planning and execution.
Team Leadership & Execution
- Lead, coach and develop the UK sales team to deliver high performance, strong customer engagement and effective local account execution.
- Set clear objectives, monitor performance, and provide regular feedback and field coaching to support individual and team development.
- Share best practice with the wider business and support coaching of representatives in Ireland when appropriate and requested.
Financial Management and Governance
- Manage the UK sales budget and the sales section of the UK P&L, working closely with Finance and the Country Manager, UK & Ireland on budget setting, forecasting and in-year spend control.
- Ensure effective use of CRM and other business tools and support the smooth running of the UK sales function through close collaboration with relevant support teams.
- Ensure all sales activities are conducted in line with company policies and all relevant legal, regulatory and compliance requirements.
PROFESSIONAL QUALIFICATIONS / EXPERIENCE
- At least 10 years business experience.
- At least 5 years pharmaceutical sales experience, with at least 2 years in a regional sales manager role. National Sales Management a plus.
- Proven track record of meeting and exceeding targets.
- Proven experience leading and developing experienced, high-performing sales teams and driving Sales Force Effectiveness.
- Proven experience leading a secondary/specialist care sales team.
- Ophthalmology and/or diabetic experience an advantage.
- University degree in Business or Life Sciences a plus.
- CRM and sales analytics systems experience with proficiency in Salesforce or similar.
- ABPI qualification is required.
- Full UK Driving Licence.
- Up to 60% field-based travel throughout the UK.
- International travel to key congresses as required.
SKILLS & COMPETENCIES
- Strategic & Commercial Leadership – Ability to design and execute UK-specific sales strategies aligned to overall business objectives. Demonstrated ability to create revenue plans, forecast performance, set budgets and drive profitable growth.
- Customer & Stakeholder Engagement – Ability to build and nuture relationships with strategic customers and partners. Deep commitment to understanding customer needs and delivering tailored solutions.
- Leadership & Performance Management – Ability to lead, motivate, coach and develop the sales team to achieve performance targets and foster a high-performing culture.
- Results Driven - Goal-oriented and tenacious, demonstrating a commitment to achieving and exceeding revenue targets – a real positive ‘can-do’ approach with a readiness to go the extra mile.
- Cross-Functional Collaboration – The ability to collaborate effectively with multiple business functions including Marketing, Medical, Market Access, Regulatory, Finance and HR to drive aligned commercial strategies and delivery against shared objectives.
- Communication, Negotiation & Influencing Skills – Strong negotiation, influencing, and closing skills at senior decision-maker/Key Opinion Leader level. Excellent verbal and written communication skills for engaging both internal and external stakeholders.
- Project Management & Analytical Skills – Demonstrated ability to lead complex, multi-stakeholder projects, manage competing priorities and meet deadlines.Highly data-driven with the ability to interpret sales analytics, market trends and financial information.
- Familiarity with MS Office (Outlook, Teams, Word, PowerPoint, Excel).
