CRM & Marketing Specialist (London or North Yorkshire)

The CRM & Marketing Specialist supports the effective execution of global and regional marketing activities across multiple channels, with a strong focus on CRM-driven communications, content creation, customer engagement, and marketing operations.

The role is responsible for planning and delivering customer communications through Salesforce CRM, developing and adapting marketing content from technical and agronomic information, and ensuring marketing initiatives are executed accurately, consistently, and in line with brand standards. Working closely with sales teams, technical experts, and external agencies, the CRM & Marketing Specialist plays a critical role in translating complex technical information into customer-ready marketing materials and supporting the delivery of integrated marketing campaigns.

Success in this role requires strong organisational skills, attention to detail, customer focus, creativity, and the ability to balance multiple priorities whilst maintaining high standards of quality and operational efficiency. The role is expected to leverage AI and digital tools responsibly to enhance productivity and content development while applying appropriate human judgement and oversight.

Key accountabilities include

• Manage and coordinate inbound and outbound customer and prospect communications through Salesforce, including email marketing campaigns, enquiries, responses, and follow-up activities.
• Plan, execute, and maintain CRM-driven communication programmes such as newsletters, nurture campaigns, and customer engagement initiatives.
• Ensure customer communications are delivered professionally, consistently, and in a timely manner across all channels.
• Coordinate the handover of qualified leads, customer enquiries, and opportunities to sales managers and technical specialists where appropriate.
• Maintain the integrity of customer data by supporting accurate, complete, and up-to-date CRM records.
• Monitor communication performance and contribute to ongoing optimisation of CRM activity.
• Support the development, production, and deployment of marketing collateral, including print materials, promotional merchandise, campaign assets, and customer-facing resources.
• Execute planned marketing campaigns and respond to ad hoc marketing requirements aligned to business priorities.
• Coordinate activities with external agencies, providing clear briefs, timelines, and performance expectations.
• Review and approve agency deliverables to ensure accuracy, quality, brand consistency, and alignment with marketing objectives.
• Support the measurement and continuous improvement of marketing activities through basic campaign analysis and performance monitoring.
• Create engaging marketing content using customer insights, technical data, research reports, and existing content resources.
• Translate agronomic, scientific, and technical information into customer-focused marketing assets suitable for multiple audiences and channels.
• Repurpose and atomise existing content into multiple formats to maximise reach, efficiency, and consistency.
• Develop content for digital platforms, websites, email campaigns, social media, brochures, presentations, and other marketing materials.
• Work closely with technical and subject matter experts to validate content where required.
• Support the collection of customer feedback through digital channels, campaigns, CRM interactions, and other engagement activities.
• Ensure customer feedback is accurately captured, structured, and maintained.
• Support the consolidation and communication of customer insights to relevant stakeholders.
• Help improve visibility of customer needs, preferences, and market trends across the business.
• Utilise AI tools to support content drafting, adaptation, and marketing productivity.
• Apply AI responsibly and in accordance with company policies and governance requirements.
• Identify opportunities to improve marketing processes, workflows, and operational efficiency through the effective use of technology and digital tools.
• Support the adoption of best practices in CRM management, marketing operations, and content development.

Essential

• Bachelor's degree or higher education qualification in Marketing, Communications, Media Studies, Digital Marketing, Agriculture, Crop Science or a related discipline.
• Experience in marketing, CRM, customer engagement, or marketing operations.
• Experience developing and executing marketing campaigns and customer communications through CRM platforms.
• Demonstrated ability to create customer-facing content from technical, scientific or complex subject matter.

Desirable

• Experience marketing agricultural products, inputs, or services to farmers, agronomists, distributors, or agricultural advisers.
• Experience with Salesforce CRM and marketing automation platforms.
• Digital marketing, CRM, or Salesforce certifications.
• Portfolio demonstrating content creation, campaign delivery, and translation of technical information into engaging marketing content.

Who