Social Media Executive

De Beers London is the ultimate diamond jewellery house, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach. A destination for those seeking the most extraordinary diamonds for life’s most significant moments, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.

The Purpose

The Social Media Executive supports day-to-day execution of De Beers London’s Global social media activity, helping to bring the Maison’s stories, campaigns and collections to life across digital platforms. Reporting to the Global PR & Communications Manager and working closely with cross-functional partners, this role contributes to delivering engaging, elevated, culturally relevant and insight-led content, while ensuring consistency across the Maison’s global social channels. This is an excellent opportunity for someone looking to build a career in luxury communications and social media, working alongside experienced and talented teams across PR, Brand, Image and Marketing within a business entering an exciting new chapter.

Main Responsibilities

• Social Media Planning & Execution
  • Support the execution of the global social media strategy across all relevant platforms and in line with brand, PR and commercial priorities.
  • Manage day-to-day publishing and scheduling across all social platforms (e.g. Instagram, LinkedIn, TikTok and emerging platforms) and ensure consistent publishing cadence.
  • Maintain the global content calendar in collaboration with PR, Image, Marketing and regional teams.
  • Ensure content is published accurately and on time.
• Content Creation & Storytelling
  • Create engaging social content, captions and copy tailored to each platform.
  • Translate campaigns, PR moments (press coverage, events, celebrity dressing, influencer activations) and corporate news into compelling social storytelling.
  • Support the development and rollout of creative assets and content ideas for both always-on and campaign activity.
  • Work closely with internal teams and external partners (creatives, agencies) to produce best-in-class content.
  • Ensure all content reflects the Maison’s tone of voice, visual identity and luxury positioning.
  • Identify opportunities to repurpose existing assets into engaging social content.
• Community Management & Social Listening
  • Manage day-to-day community engagement across social platforms in a timely, professional and brand-appropriate manner.
  • Monitor conversations and social interactions, identifying and escalating any reputational risks or sensitive issues where appropriate.
  • Support the identification of relevant creators, conversations and cultural moments that could inform future content and opportunities.
  • Stay up to date with platform updates, emerging formats and social media best practices.
• Performance Analytics & Insights
  • Monitor social media performance, tracking key metrics including reach, engagement, growth and conversion indicators.
  • Produce regular reporting with clear insights.
  • Share recommendations based on performance and audience behaviour.
  • Monitor competitors and emerging best practices in luxury and digital.
• Cross-Functional Collaboration
  • Partner closely with PR, Marketing, and regional teams to support integrated storytelling across all channels.
  • Coordinate with external agencies and creative partners where required.
  • Support the alignment of social media activity with global campaigns and local market activation.
  • Contribute to the development of social media toolkit and content guidelines for markets.

What You’ll Do

• Bring the Maison to Life: Help bring De Beers London’s voice, creativity and craftsmanship to life across social platforms with consistency, creativity and attention to detail.
• Create with Purpose: Develop thoughtful, engaging content that reflects the Maison’s tone of voice, while connecting with audiences in a culturally relevant way.
• Learn Continuously: Stay curious, embrace feedback and continuously develop your expertise across social media, digital culture and luxury communications.
• Succeed Together: Build trusted cross-functional relationships to deliver seamless, best-in-class execution.
• Challenge Conventions: Continuously bring fresh ideas and seek innovative solutions. Be open to new ways of thinking and contribute to the continued evolution of DBL’s social presence.

Qualifications

• Proven experience in social media management within a luxury, fashion or lifestyle environment.
• Strong understanding of social media platforms, emerging trends and analytics tools.
• Possess a strong creative eye with understanding of visual excellence, brand storytelling and luxury positioning.
• Excellent copywriting skills with a refined tone.
• Highly-organised, proactive and comfortable managing multiple priorities in a fast-paced, collaborative environment.
• Adaptable, collaborative and happy to support projects beyond your immediate responsibilities when needed.
• Naturally curious, with a genuine interest in digital culture, emerging social behaviours and creative storytelling.
• Positive, enthusiastic and driven by the opportunity to contribute to the evolving expression of an international luxury Maison.

Additional Information

At De Beers Group, our purpose is Make Life Brilliant — and that starts with supporting our people to thrive at work and beyond with benefits that support your health, time, and financial wellbeing.

• 27 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform.
• A pension that invests in your future: minimum 4% employee contribution plus 11% company contribution (15% total).
• Company-funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover.
• 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources.
• Access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more.
• Opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE.
• Employee discounts, staff discount options, and onsite benefits where available (e.g. gym and restaurant facilities).

Who we are

De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us.

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business.

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential.

Sustainability is at the heart of our decision-making – it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners.