Retail Clientelling and Activations Coordinator

De Beers London is the ultimate diamond jewellery house, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach. A destination for those seeking the most extraordinary diamonds for life’s most significant moments, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences.

Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs. Through powerful and immersive storytelling, we create a compelling vision of luxury that resonates globally whilst remaining deeply relevant to local markets. With a presence worldwide, De Beers London is a luxury jeweller that prioritises craftsmanship and a client-first approach. Our commitment to innovation, artistry and heritage cements our reputation as the foremost authority in diamonds, making De Beers London the definitive jewellery Maison. You will be part of a legacy that defines the future of luxury.

The Retail Clientelling & Activations Coordinator plays a key operational and analytical role in driving client engagement and supporting commercial performance across the retail network. This position leads the daily execution of clientelling activities, ensuring stores have the insights, tools, and support required to maximise business opportunities and deliver exceptional customer engagement.

• Clientelling Operations & Execution
• Lead the day-to-day coordination of clientelling activities across the retail network.
• Ensure consistent and effective utilisation of CRM and clientelling tools by all boutiques.
• Support stores in preparing client lists, segmentation, and outreach plans to activate business opportunities.
• Business Insights & Performance Monitoring
• Track, analyse, and report on clientelling KPIs using retail dashboards and CRM insights.
• Identify trends, strengths, and gaps to proactively recommend actions to markets and store managers.
• Monitor client engagement performance to anticipate business opportunities and support planning.
• Store Support & Retail Activation
• Provide operational support to stores, including CRM extraction, client list preparation, and target client identification.
• Support boutique teams in organising client activations, client outreach campaigns, and local clientelling events.
• Follow up with retail teams on clientelling outcomes, capturing results and ensuring best-practice sharing.
• CRM Governance & Data Quality
• Ensure proper and consistent use of CRM tools across all stores.
• Verify data quality, usage practices, and adherence to CRM guidelines.
• Support retail teams in troubleshooting CRM-related challenges.

• Act Like an Owner: You take full responsibility for operational and data driven analytics to support client engagement.
• Create Clarity: clearly communicate with precision.
• Empower Teams: support teams in troubleshooting.
• Succeed Together: You build strong cross‑functional partnerships.
• Challenge Conventions: Continuously seek and implement innovative solutions. Be open to new ways of thinking.

Strong analytical skills with the ability to interpret data and translate insights into concrete retail actions. Experience working with CRM systems (preferably within a luxury or premium retail environment). Excellent communication skills and confidence partnering with retail teams, store managers, and market stakeholders. Strong organisational skills; ability to manage multiple tasks with attention to detail. Proactive, solution‑oriented mindset with a customer‑centric approach.

A great working environment, fantastic pension scheme, 27 days of holiday + bank holidays with the opportunity to buy or sell 5 more days. Mental health is a top priority for De Beers Group - we offer free subscription to Headspace and have mental health first aider. Employee share schemes, free breakfast & lunch at onsite restaurant, free onsite gym, flexible benefits package.

Who we are: De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us.

Safety first is a way of life for us. We are unconditional about the safety, health and well‑being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential.

Building Forever Sustainability is at the heart of our decision-making – it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long‑term value to our communities and partners.

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.