At a Glance
- Tasks: Support global marketing strategies and connect teams across regions for impactful campaigns.
- Company: Join Anglo American, a leader in sustainable mining and innovation.
- Benefits: Competitive salary, extensive training, and growth opportunities in a dynamic environment.
- Other info: Embrace a culture of safety, inclusion, and continuous learning.
- Why this job: Make a difference in agriculture while working with diverse teams and cutting-edge marketing strategies.
- Qualifications: Experience in marketing operations and strong communication skills are essential.
The predicted salary is between 30000 - 42000 € per year.
Anglo American is a leading global mining company, and our products are the essential ingredients in almost every aspect of modern life. Our portfolio of world‑class competitive mining operations and undeveloped resources provides the metals and minerals that enable a cleaner, greener, more sustainable world and that meet the fast‑growing consumer‑driven demands of the world’s developed and maturing economies.
We are constructing a state‑of‑the‑art underground mine to enable the extraction of Polyhalite – a unique multi‑nutrient fertiliser – along with the necessary infrastructure both above and below ground that will be required for transport, processing, and distribution.
The Marketing Operations Specialist will support the development and delivery of a global, centralised marketing function that enables effective execution of regional sales strategies. The near‑term focus will be on Europe and China, with the flexibility to support other regions as required. This role plays a key part in connecting our Global Marketing team, Regional Sales Execution teams, local distributors, and any third‑party partners acting on their behalf.
Key responsibilities include:
- Marketing Foundations & Cross‑Functional Alignment
- Support the definition, agreement and adherence to global marketing and communications standards and processes.
- Build and maintain strong cross‑functional relationships with Regional/Sales teams, Technical, Product Development and Communications.
- Act as a brand ambassador for Marketing across the Commercial team and wider Anglo American Group.
- Work with a “minimum viable product” mindset, building capacity and capability over time.
- Ensure effective integration between Marketing, Sales and other support functions, including continuous alignment with HQ Marketing and cross‑regional sharing of best practice.
- Customer, Market & Competitor Insights
- Collect and consolidate all relevant customer information (grower, channel, influencer) to enable segmentation and targeted POLY4 campaigns.
- Support and maintain accurate customer segmentation and target groups, working closely with the Customer Data Specialist to ensure an up‑to‑date CRM database.
- Lead customer and key buying factor surveys, managing external agencies and insights to inform product positioning, brand equity tracking and value‑based pricing.
- Monitor competitor activities, pricing structures and commercial execution at farm level, providing insights and recommending proactive or corrective responses.
- Marketing Planning, Positioning & Campaign Execution
- Contribute to the creation of structured, intentional marketing plans by channel and offtake partner (initial focus on Europe and China).
- Ensure campaign plans are fit for purpose in a capital‑constrained environment and directly support priority market sales plans.
- Propose product positioning and message maps by crop, customer segment and priority sub‑area.
- Define and maintain key customer touchpoints and integrate campaign plans for full alignment on targets and execution.
- Support Regional Heads with measurable KPIs and year‑end evaluations to shape next‑season strategies.
- Develop, implement and track POLY4 campaigns in assigned geographic areas.
- Translate customer offers (B2B, channel, influencer or grower) into region‑appropriate delivery plans.
- Ensure campaign objectives, KPIs, value propositions and product positioning are clearly communicated to gain Sales and Marketing team buy‑in.
- Coordinate effective execution of demos, events, pre‑launch activities, harvest days and influencer/customer engagements.
- Ensure campaign delivery meets budget expectations and aligns with regional plans.
- Work with external marketing agencies on content generation and execution where relevant.
- Develop digital marketing tools for the region and contribute to digital agriculture and precision‑ag projects with scale potential.
- Troubleshoot campaign‑execution issues and recommend workflow improvements.
- Stakeholder Enablement & Capability Building
- Act as a trusted operational partner to Regional teams and Global Marketing.
- Lead and coordinate B2B training initiatives, ensuring content and delivery reflect customer needs.
- Guide Marketing Coordinators in developing digital and non‑digital sales toolkits to support B2B customers and downstream partners.
- Track customer needs, assess regional capability/readiness to deliver POLY4 campaigns and volumes, and provide recommendations to Regional Heads where corrective actions may be required.
Qualifications
- Experience in marketing operations, business development, campaign execution, or a related commercial/marketing function.
- Experience coordinating work in cross‑functional environments, including regional or global teams.
- Ability to manage multiple workstreams, prioritise effectively and deliver outcomes independently.
- Strong communication and relationship‑building skills across cultures and stakeholder groups.
- Exposure to agriculture, agri‑inputs or adjacent industries is beneficial but not essential.
- Understanding of market value chains, customer needs and key players.
- Appreciation of farm systems, grower challenges and on‑farm economics (can be developed on the job).
- Experience using CRM systems (e.g., Salesforce) or willingness to learn.
- Ability to create practical, insight‑driven campaign action plans and support product messaging and marketing strategies.
- Strong project‑delivery skills, from planning through to execution, including working with external agencies for content and design.
- Exposure to value‑based pricing or commercial decision‑making is beneficial.
- Initiative‑driven, able to work autonomously and adapt to evolving priorities.
- Commitment to following company protocols and guidelines, and willingness to learn regulatory or market‑specific requirements.
Additional Information
Anglo American is an equal opportunities employer. We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are and provide equality of opportunity so that everyone can fulfil their potential.
Marketing Operations Specialist employer: Anglo American / De Beers Group
Anglo American is an exceptional employer, offering a dynamic work environment that fosters growth and innovation in the mining sector. With a strong commitment to safety, sustainability, and employee development, you will have access to extensive training programs and opportunities for career advancement within a large, multinational company. Join us in making a meaningful impact on global agriculture while enjoying a competitive salary and benefits package in a diverse and inclusive workplace.
Contact Detail:
Anglo American / De Beers Group Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products, especially POLY4. Understand their marketing strategies and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can support their marketing operations. A confident, concise introduction can make a lasting impression during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Anglo American.
We think you need these skills to ace Marketing Operations Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Operations Specialist role. Highlight your relevant experience in marketing operations and how it aligns with our mission at Anglo American.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that showcase your ability to manage multiple workstreams and build cross-functional relationships.
Be Clear and Concise:Keep your application clear and to the point. We appreciate straightforward communication, so make sure your key achievements and qualifications stand out without unnecessary fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Anglo American / De Beers Group
✨Know Your Stuff
Before the interview, dive deep into Anglo American's mission and values, especially their focus on sustainability and innovation in mining. Familiarise yourself with POLY4 and its benefits for farmers. This knowledge will help you connect your skills to their goals.
✨Showcase Your Cross-Functional Skills
As a Marketing Operations Specialist, you'll need to work across various teams. Prepare examples of how you've successfully collaborated with different departments in past roles. Highlight your ability to build relationships and communicate effectively across cultures.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills and adaptability. Think of scenarios where you've had to manage multiple projects or adapt to changing priorities. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Prepare Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about the marketing strategies for POLY4 in Europe and China, or how they measure the success of their campaigns. This shows your genuine interest in the role and the company.
