Head of Consumer Insights in London

De Beers London is the ultimate diamond jewellery House, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach. A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.

The Head of Consumer Insight leads the organisation’s human‑centred understanding of consumers and ensures that deep, strategic insight shapes decisions across brand, portfolio, innovation and commercial strategy. The role transforms the Insight discipline from project‑based research into a strategic, demand‑defining capability that uncovers motivations, tensions and opportunities essential for growth. The role builds the frameworks, standards, talent and ways of working that translate research into clear, influence‑driving recommendations that define where and how the business should win.

• Embed Insight into Core Strategy & Decision‑Making: Create and maintain foundational consumer understanding including Demand Spaces, segments, need states and category behaviours. Ensure insight meaningfully shapes category strategy, brand strategy and innovation pipelines. Act as the voice of the consumer in senior forums and strategic discussions.
• Translate Insight into Audience & Media Effectiveness: Convert consumer insight into clear audience targets for media planning. Partner with media agencies to define segments, targeting and priorities. Set campaign success metrics (e.g. reach, engagement, brand lift, ROI) and ensure tracking and optimisation. Feed campaign learnings back into insight and strategy.
• Elevate Insight Quality, Standards, and Impact: Develop best‑practice methodologies for research, synthesis, storytelling and strategic application. Shift the team from research project management to insight leadership with clear points of view. Drive consistent frameworks for insight translation and activation across the organisation.
• Deliver Forward‑Looking Insights & Foresight: Uncover emerging consumer tensions, cultural shifts and behavioural patterns. Combine qual/quant, behavioural science and cultural insight to develop future‑oriented opportunity platforms. Ensure foresight shapes upstream strategic choices and long‑term brand direction.
• Business Partnering and Influencing: Act as a strategic partner to Category and Brand Marketing and commercial teams. Strengthen integration with Marketing/ commercial teams for earlier impact in the development cycle, fostering strong influencing capability. Build clear impact stories that elevate the function’s influence and visibility.
• Build Talent and Team: Develop the skills, tools and frameworks required for a modern Insight team (e.g., hybrid qual/quant, behavioural science, cultural analysis). Establish clear career paths, growth plans, and capability building for Consumer Insights. Champion a culture of curiosity, rigor storytelling and strategic influence.

What does success look like in this role? Insight consistently shapes upstream and downstream strategic decisions. A recognised shift from project delivery to strategic influence. Clear frameworks for insight quality, storytelling and activation. Strong alignment to Demand Spaces and consumer growth opportunities. A high performing Consumer Insight team with strong capability and defined career paths.

• Deep expertise in consumer insight, market research and brand strategy.
• Strong experience in shaping brand, portfolio and innovation strategy through insight.
• Experience translating insight into media strategy and audience targeting.
• Strong understanding of segmentation and campaign measurement (tracking, attribution, MMM).
• Proven ability to work with media agencies on targeting and effectiveness frameworks.
• Proven ability to convert research into compelling strategic narratives and recommendations.
• Skilled storyteller with strong stakeholder influence in a matrix organisation.
• Experience leading small, high‑impact insight teams and inspiring talent.

Additional Information

At De Beers Group, our purpose is Make Life Brilliant — and that starts with supporting our people to thrive at work and beyond with benefits that support your health, time, and financial wellbeing.

• Time that’s yours: 27 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform.
• A pension that invests in your future: minimum 4% employee contribution plus 11% company contribution (15% total).
• Healthcare you can rely on: company‑funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover.
• Support when life gets busy: 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources.
• Financial perks & savings: access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more.
• Share schemes: opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE.
• Lifestyle perks: employee discounts, staff discount options, and onsite benefits where available (e.g. gym and restaurant facilities).

Benefits may vary and are subject to scheme terms and eligibility. Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.