CRM Campaign Executive

De Beers London is the ultimate diamond jewellery Maison, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach. A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.

The Purpose

The CRM Executive plays a key role in driving client engagement and commercial performance through the planning, execution, and optimisation of CRM activity. This role combines campaign delivery, client journey execution, and data-driven insight generation to enhance client experience, improve retention, and support revenue growth. Working cross-functionally with marketing, retail, and data teams, the CRM Executive ensures all client communications are delivered to a high standard, while continuously identifying opportunities to optimise performance and deepen client relationships.

Main Responsibilities

• Own the end-to-end delivery of CRM campaigns, including management of the EDM calendar and execution from brief through to deployment.
• Coordinate with copywriting, translation, and marketing teams to ensure all communications reflect brand tone of voice and visual excellence.
• Track competitor CRM activity and maintain awareness of industry best practice.
• Develop and implement a test-and-learn roadmap to optimise campaign performance and engagement metrics.
• Support the planning and delivery of client lifecycle journeys, ensuring relevance across key touchpoints.
• Act as a super user for Salesforce Marketing Cloud and Service Cloud, supporting campaign execution and system utilisation.
• Prepare and present weekly CRM updates, including performance reporting, to key stakeholders.
• Champion CRM database hygiene, supporting accuracy, segmentation quality, and overall data health.
• Support UAT testing and ongoing CRM platform enhancements.

Data Insights & Reporting

• Deliver regular and ad hoc reporting on client KPIs, campaign performance, and CRM activity.
• Translate complex data into clear, actionable insights to support commercial decision-making.
• Develop a strong understanding of client data, identifying patterns, trends, and opportunities.
• Evaluate campaign performance and client journeys, recommending optimisation actions.
• Partner with IT and data teams to enhance reporting frameworks, dashboards, and analytics capability.

What You’ll Do

• Act Like an Owner: Take accountability for your deliverables and deadlines. Anticipate needs, resolve problems proactively and always consider what will deliver the strongest client and commercial outcome.
• Create Clarity: Use data and insight to provide clear, structured and actionable recommendations. Communicate information in a way that supports confident decision making across teams.
• Empower Teams: Build strong relationships across Commercial and Marketing teams. Share information openly, work transparently and bring people together to deliver the best possible result for partners.
• Succeed Together: Contribute to a high performing team environment by supporting colleagues, sharing knowledge and driving consistent execution. Celebrate collective achievements and approach challenges with a solutions focused mindset.
• Challenge Conventions: Seek opportunities to simplify, improve and innovate. Look for smarter ways of working and bring ideas that strengthen the client experience.

Qualifications

• Proven experience within CRM, marketing, or data analysis roles.
• Experience within luxury or premium environments preferred.
• Hands-on experience with Salesforce Marketing Cloud and Service Cloud.
• Strong analytical capability to interpret data and generate meaningful insights.
• Advanced Excel skills; experience with Power BI or similar tools advantageous.
• High attention to detail with strong organisational and planning skills.
• Clear and confident communication skills, including stakeholder presentation.
• Understanding of luxury client experience and expectations.
• Commercially minded and data-driven approach to decision-making.
• Collaborative, curious, and proactive mindset.

Additional Information

At De Beers Group, our purpose is to Make Life Brilliant — and that starts with supporting our people to thrive at work and beyond with benefits that support your health, time, and financial wellbeing.

• 27 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform.
• A pension that invests in your future: minimum 4% employee contribution plus 11% company contribution (15% total).
• Company-funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover.
• 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources.
• Access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more.
• Opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE.
• Employee discounts, staff discount options, and onsite benefits where available (e.g. gym and restaurant facilities).

Benefits may vary and are subject to scheme terms and eligibility. Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.