Senior Brand Ambassador in City of Westminster

As part of De Beers Group, we are The Home of Diamonds since 1888, bringing our pioneering diamond perfection to our clients through over 30 stores and a worldwide digital presence. At De Beers Jewellers, we are committed to guiding individuals on their personal journey of discovery. Harnessing nature’s finest work of art, De Beers Jewellers hand select the rarest natural diamonds, creating distinctive designs, each as unique as its wearer. The key to success within our brand is an attitude of excellence, passion and delivering for our clients. We seek motivated, ambitious people who will thrive in an environment which fosters collaboration, inclusivity and creativity.

De Beers Jewellers currently has an opening in our Old Bond St store for a Brand Ambassador who is passionate about diamonds, exceptional customer service, and exceeding sales targets. We are on the lookout for a dedicated professional to join our team and uphold our tradition of excellence.

• Introduce the Brand to all visitors to the store and explain the history of De Beers to new clients.
• Demonstrate knowledge of the functional and technical elements of the products and diamonds, along with exceptional selling skills necessary to do the job.
• Ensure client information is maintained in a thorough, accurate and accessible manner.
• Nurture client relationships for longer term benefit of the Brand: Engage with your client list, invite them to relevant events and keep them aware of any new products.
• Develop strong negotiation skills to ensure closure of sales.

Customer Service

• Act as an Ambassador for the Brand at all times, maintain the level of excellence in customer service, providing prompt, attentive, courteous and effective service to both internal and external customers.
• Culminate the relationship with clients online and offline to ensure maximum engagement.
• Ensure that the store atmosphere and overall merchandising represent the spirit and essence of the Brand from cleanliness of displays, perfect visual merchandising and good team spirit.
• Be mindful at all times of security within the store.

Teamwork

• Demonstrate a high level of contribution and collaboration in working with others to make the team successful in achieving targets for store sales.
• Show flexibility in adapting to any changes required and the needs and priorities of the business.
• Work with team members to share knowledge and experiences for the benefit of the overall sales effort and development of the Brand.

Qualifications

• Results and Detail Oriented: You have a keen eye for detail and a proven track record of achieving results.
• Luxury Industry Experience: Previous professional experience in the luxury industry is a must.
• Energetic Team Player: You thrive in a dynamic team environment and bring energy to every interaction.
• Jewellery Industry Knowledge: Experience in the fine jewellery industry is highly desirable although full product training will be provided.
• Customer Focus: Your customer-centric approach sets you apart.
• Additional Language: Proficiency in an additional language would be a significant advantage.
• Sales Acumen: A track record of successful sales and relationship-building.
• G.I.A. Qualification: While not essential, a G.I.A. qualification would be highly preferred.

Additional Information

At De Beers Group, our purpose is to Make Life Brilliant — and that starts with supporting our people to thrive at work and beyond with benefits that support your health, time, and financial wellbeing.

• 25 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform.
• A pension that invests in your future: minimum 4% employee contribution plus 11% company contribution (15% total).
• Company‑funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover.
• 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources.
• Access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more.
• Opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE.
• Employee discounts, staff discount options, and onsite benefits where available (e.g. gym and restaurant facilities).

Benefits may vary and are subject to scheme terms and eligibility.

De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature’s most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds, and our business, to make life brilliant – for our people, our customers and the world around us.

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential.

Sustainability is at the heart of our decision-making – it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long‑term value to our communities and partners.

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.