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For Companies At a Glance
- Tasks: Drive sales of construction machinery and build strong client relationships.
- Company: Join a growing company in the construction plant sector with a supportive culture.
- Benefits: Earn up to £50,000 plus uncapped commission and enjoy a company vehicle.
- Other info: Field-based role with flexibility for events and travel.
- Why this job: Make an impact in a dynamic industry while enjoying long-term career growth.
- Qualifications: 2+ years in sales, ideally in construction or machinery sectors.
The predicted salary is between 50000 - 50000 £ per year.
We are currently recruiting for an Area Sales Manager to join a well-established and growing organisation within the construction plant and equipment sector. This is a fantastic opportunity for a driven and relationship-focused individual to take ownership of a defined territory across Norfolk and the wider East Anglia region, developing new business while managing and growing an existing customer base. The role offers strong earning potential through an uncapped commission structure, alongside long-term career progression within a supportive and forward-thinking business.
As Area Sales Manager, you will be responsible for promoting and selling a range of construction machinery, including:
- Excavators
- Telehandlers
- Rollers
You will take a consultative approach, working closely with customers to understand their requirements and provide tailored equipment solutions (sale and/or hire). Key responsibilities include:
- Developing new business opportunities across your territory
- Building and maintaining strong client relationships
- Managing your own sales pipeline, forecasts, and CRM activity
- Conducting site visits, demonstrations, and customer meetings
- Achieving and exceeding sales targets and KPIs
- Ensuring accurate order processing and commercial awareness
- Attending industry shows, events, and occasional factory visits
- Working collaboratively with internal teams including sales support and aftermarket
- Promoting additional services and aftermarket solutions to maximise revenue
This role will report directly into the Sales Leadership Team.
What We're Looking For
- Previous experience in a sales role (minimum 2 years+)
- Ideally experience within construction plant, machinery, or related sectors
- Strong relationship-building and networking ability
- Commercially aware with a focus on profitability and growth
- Confident communicator with strong negotiation skills
- Self-motivated and able to manage a territory independently
- Comfortable using CRM systems and managing forecasts
- A proactive and driven approach to winning new business
What's on Offer
- Salary circa £50,000 (depending on experience)
- Uncapped commission (1% of turnover)
- Company vehicle or car allowance
- 22 days holiday + bank holidays
- Opportunity to attend industry shows and manufacturer visits
- Long-term progression within a growing business
Additional Information
- Field-based role covering Norfolk and surrounding areas
- Flexibility required to attend events and occasional travel
- Strong emphasis on relationship building, networking, and customer engagement
- Immediate start available
Area Sales Manager - Construction Machinery employer: Anglian Recruitment
Contact Detail:
Anglian Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager - Construction Machinery
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events and connect with people in the construction machinery sector. Building relationships can lead to referrals and insider info about job openings.
✨Tip Number 3
Prepare for interviews by practising common sales scenarios. Think about how you'd approach a client meeting or handle objections. This will boost your confidence and help you shine during the interview.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and keep you on their radar. Plus, it shows your enthusiasm for the role!
We think you need these skills to ace Area Sales Manager - Construction Machinery
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Area Sales Manager. Highlight your experience in sales, especially within the construction machinery sector, and showcase your relationship-building skills. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've developed new business and managed client relationships in the past. We love a good story!
Show Off Your Achievements: Don’t just list your responsibilities; show us what you've achieved! Include any sales targets you've exceeded or successful projects you've led. Numbers speak volumes, so if you’ve got stats, flaunt them!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Anglian Recruitment
✨Know Your Machinery
Make sure you brush up on the specific construction machinery you'll be selling, like excavators and telehandlers. Understanding the features, benefits, and common customer queries will help you impress during the interview.
✨Showcase Your Sales Success
Prepare to discuss your previous sales achievements in detail. Bring examples of how you've developed new business and maintained client relationships, as this role is all about driving sales and building connections.
✨Demonstrate Your Consultative Approach
Be ready to explain how you would approach a potential client. Highlight your ability to listen to their needs and provide tailored solutions, which is crucial for success in this role.
✨Familiarise Yourself with CRM Systems
Since managing your sales pipeline and forecasts is key, make sure you're comfortable discussing your experience with CRM systems. If you have specific examples of how you've used them to drive sales, share those too!