At a Glance
- Tasks: Develop and optimise PPC campaigns across Google and Microsoft Ads.
- Company: Join ASHI Group, the U.K's largest home improvement company.
- Benefits: Competitive salary, 31 days holiday, hybrid working, and health perks.
- Other info: Opportunities for career development and continuous learning.
- Why this job: Make a real impact in digital marketing with a supportive team.
- Qualifications: Experience in managing paid media campaigns and strong analytical skills.
The predicted salary is between 30000 - 42000 £ per year.
About Us: ASHI Group are the U.K's largest home improvement company specialising in windows, doors, conservatories and other home improvement products. We are looking to hire a talented PPC Exec (Pay Per Click) to support our multi-brand in-house paid media marketing team. The ideal candidate for the Biddable Media Executive role is a strategic thinker with demonstrable experience in managing and optimising Google Paid Search & Performance Max campaigns. They are proficient in working with value based bidding strategies, such as tROAS.
Key Responsibilities:
- Develop and implement biddable media strategies with support from the PPC Manager & Biddable Lead, focusing on Google & Microsoft Ads through SA360 (Search Ads 360).
- Optimise campaigns, ensuring efficient use of budgets and achieving KPIs.
- Utilise smart bidding strategies, including tROAS (target return on ad spend) and tCPA (target cost per acquisition), to enhance campaign performance.
- Integrate 1st party data with Google and Microsoft to create highly targeted and effective advertising strategies.
- Conduct keyword and audience research to identify opportunities for campaign optimisation.
- Digital agency and supplier liaison from tech providers, partners, affiliates and key media owners including Google, Meta and Microsoft Ads.
- Collaborate with our award winning London based search agency to implement cutting edge PPC technology and with tech platforms account managers to optimise campaigns and drive performance delivery.
- Monitor and analyse campaign performance using Google Analytics and platform-specific insights tools.
- Generate detailed reports to assess campaign effectiveness and provide actionable insights.
- Support the Biddable/ Paid Media Team with campaign creation and optimisation on Meta Ads, as well as assistance with affiliate marketing/ partnerships when required.
Qualifications:
- Proven experience in managing paid media campaigns across platforms, including Google Ads, Microsoft Ads and SA360 (Search Ads 360).
- Strong understanding of Paid Search and Performance Max campaigns.
- Expertise in smart bidding strategies, including tROAS and tCPA.
- Proficiency in using 1st party data with Google and Microsoft.
- Excellent analytical skills and the ability to make data-driven decisions.
- Strong communication skills and ability to collaborate effectively with team members.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
Why Join Us:
- Competitive Salary
- 31 days holiday, increasing to 33 days after 2 years of service plus have your birthday off
- Hybrid working, 2 days each week in the office and the rest working from home
- Paid time off annually to volunteer
- Comprehensive health & well-being benefits including cycle to work scheme, 24hr remote access to a doctor, heavily discounted gym memberships and free access to mental health first aiders
- Heavily discounted group discount scheme on all products
- Group Perks and freebies on days out, cinema, theatre, eating in and out, mobiles phones, a new car, food shopping and most major high street retailers
- Opportunity to work with a forward-thinking and supportive team.
- Career development and continuous learning opportunities.
Join us and be a part of our success story. Apply now to make an impact in the world of digital marketing!
Our Company is committed to monitoring & aligning its Policies with up-to-date Government guidance on reducing the spread of respiratory infections in the workplace. Through the Company’s value of Succeed Together we are committed to Equality, Diversity and Inclusion. We recruit the best person for the job regardless of any protected characteristics as defined by the Equality Act 2010 creating an inclusive working environment and culture for our employees.
PPC Executive in Lincoln employer: Anglian Home Improvements
ASHI Group is an exceptional employer, offering a dynamic work environment where creativity and strategic thinking thrive. With competitive salaries, generous holiday allowances, and a strong focus on employee well-being, including hybrid working options and comprehensive health benefits, we foster a culture of collaboration and continuous learning. Join our forward-thinking team in Norwich and contribute to our success in the home improvement industry while enjoying unique perks and opportunities for professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Executive in Lincoln
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Anglian Home Improvements and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Anglian Home Improvements are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Anglian Home Improvements on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Anglian Home Improvements. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Executive in Lincoln
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Anglian Home Improvements. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Anglian Home Improvements:Show us that you’ve done your homework! In your application, briefly mention what you admire about Anglian Home Improvements’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Anglian Home Improvements
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Anglian Home Improvements will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Anglian Home Improvements, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
