PPC Executive in Chesterfield

About Us: ASHI Group are the U.K's largest home improvement company specialising in windows, doors, conservatories and other home improvement products. We are looking to hire a talented PPC Exec (Pay Per Click) to support our multi-brand in-house paid media marketing team. The ideal candidate for the Biddable Media Executive role is a strategic thinker with demonstrable experience in managing and optimising Google Paid Search & Performance Max campaigns.

Key Responsibilities:

• Develop and implement biddable media strategies with support from the PPC Manager & Biddable Lead, focusing on Google & Microsoft Ads through SA360 (Search Ads 360).
• Optimise campaigns, ensuring efficient use of budgets and achieving KPIs.
• Utilise smart bidding strategies, including tROAS (target return on ad spend) and tCPA (target cost per acquisition), to enhance campaign performance.
• Integrate 1st party data with Google and Microsoft to create highly targeted and effective advertising strategies.
• Conduct keyword and audience research to identify opportunities for campaign optimisation.
• Digital agency and supplier liaison from tech providers, partners, affiliates and key media owners including Google, Meta and Microsoft Ads.
• Collaborate with our award winning London based search agency to implement cutting edge PPC technology and with tech platforms account managers to optimise campaigns and drive performance delivery.
• Monitor and analyse campaign performance using Google Analytics and platform-specific insights tools.
• Generate detailed reports to assess campaign effectiveness and provide actionable insights.
• Support the Biddable/ Paid Media Team with campaign creation and optimisation on Meta Ads, as well as assistance with affiliate marketing/ partnerships when required.

Qualifications:

• Proven experience in managing paid media campaigns across platforms, including Google Ads, Microsoft Ads and SA360 (Search Ads 360).
• Strong understanding of Paid Search and Performance Max campaigns.
• Expertise in smart bidding strategies, including tROAS and tCPA.
• Proficiency in using 1st party data with Google and Microsoft.
• Excellent analytical skills and the ability to make data-driven decisions.
• Strong communication skills and ability to collaborate effectively with team members.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.

Why Join Us:

• Competitive Salary
• 31 days holiday, increasing to 33 days after 2 years of service plus have your birthday off
• Hybrid working, 2 days each week in the office and the rest working from home
• Paid time off annually to volunteer
• Comprehensive health & well-being benefits including cycle to work scheme, 24hr remote access to a doctor, heavily discounted gym memberships and free access to mental health first aiders
• Heavily discounted group discount scheme on all products
• Group Perks and freebies on days out, cinema, theatre, eating in and out, mobiles phones, a new car, food shopping and most major high street retailers
• Opportunity to work with a forward-thinking and supportive team.
• Career development and continuous learning opportunities.

Our Company is committed to monitoring & aligning its Policies with up-to-date Government guidance on reducing the spread of respiratory infections in the workplace. Through the Company’s value of Succeed Together we are committed to Equality, Diversity and Inclusion.