Interim Head of Communications and Marketing in London

Charity People is delighted to be working with Florence Nightingale Foundation to recruit for an interim Head of Communications and Marketing to join their talented and passionate team. Working across the UK and globally, Florence Nightingale Foundation is dedicated to supporting nurses and midwives to improve care and save lives. Through innovative leadership development programmes, scholarships, research, and professional networks, the organisation empowers nursing and midwifery professionals at every stage of their careers to lead, influence healthcare policy, and drive positive change across health and care systems. Inspired by Florence Nightingale's legacy, the organisation champions excellence, inclusion, and compassionate leadership to improve patient outcomes and strengthen the future of healthcare.

Contract: Interim seven month contract, working on a full time basis

Salary: £52,840 per annum

Location: Hybrid role working between home and Florence Nightingale Foundation's Head Office in London Bridge at least two days per week

Closing date for applications: 9am on Friday 25th September

Interviews: week commencing 5th October

As interim Head of Communications and Marketing you will be hands-on and delivery focused and will play a key role in strengthening the Foundation's profile, reach and influence during a critical period for the organisation. You'll line manage a Communications and Marketing Officer and work as part of a small team to ensure that communications and marketing activity supports the organisation's programmes, membership, fundraising, policy and stakeholder engagement objectives.

Core responsibilities within the role will include:

• Lead and manage a clear communications channels strategy ensuring that all audiences are defined and that channels are maximised for the optimal outcome.
• Increase reach by identifying and targeting new and existing audiences and growing brand awareness, strength and perception.
• Oversight and responsibility for all FNF official social media channels and content management, including supporting the Communications & Marketing Officer with posting and content creation.
• Lead on managing and maintaining FNF's website, ensuring it is up-to-date, user-friendly, and aligned with branding and messaging guidelines.
• Develop and oversee multi-channel digital marketing and stakeholder engagement campaigns and projects, working closely with colleagues across the organisation.
• Oversee the writing and delivery of promotional materials and publications including newsletters to key stakeholders, as well as impact and annual reports.
• Lead on media opportunities and relationship management with the press, proactively seeking new PR opportunities and preparing and disseminating press releases.
• Oversee a continuous record of Florence Nightingale Foundation media and social media activity.
• Ensure consistency across FNF brand and all communications; helping to cement the Foundation as the 'go to' organisation for the nursing and midwifery professions.
• Support fundraising team by leading on key donor stakeholder communications.
• Monitor the external environment to develop a good understanding of the political landscape, emerging trends in health and social care and the ambitions of other nursing and midwifery charities.
• Coordinate and attend relevant external sector events to support marketing activity, raise the profile of the Florence Nightingale Foundation, and identify opportunities for stakeholder engagement and content generation.
• Work with the Head of People and Operations to lead internal communications support and messaging.
• Ownership of the marketing and communications budget, including inputting into setting the annual budget and quarterly re-forecasts, and tracking monthly expenditure.
• Offer advice and guidance to the wider team on communications and marketing, encouraging content gathering and building storytelling skills.

We’d love to hear from individuals with the following skills and experience:

• Previous communications and marketing experience with responsibility for leading strategy and content planning and delivery.
• Experience of, or demonstrable evidence of the capacity to, manage a small team.
• Demonstrable experience of using digital channels, analytics and audience insight to plan, deliver and improve communications and marketing activity.
• Experience using email, web content, CMS, CRM tools and creative software to produce engaging multimedia and visual content.
• Copywriting and editing skills, desirably within communications or marketing in a charity, health or an educational context.
• Experience of applying and advising on brand identity.
• Excellent communication skills, able to develop engaging stories using a range of communications channels.
• Highly organised with ability to prioritise effectively and complete work on time.
• Sound judgement and confidence in advising senior leaders on communications, reputation, media handling and stakeholder engagement.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.