At a Glance
- Tasks: Manage and optimise digital campaigns to engage new supporters and enhance their journey.
- Company: Join The Passage, a compassionate charity dedicated to ending street homelessness.
- Benefits: Hybrid working, competitive salary, and the chance to make a real difference.
- Other info: Inclusive workplace promoting diversity and offering excellent career growth opportunities.
- Why this job: Be part of a passionate team driving impactful change through innovative digital marketing.
- Qualifications: Experience in digital marketing, especially with paid campaigns on Google and Meta.
The predicted salary is between 37199 - 37199 £ per year.
Charity People is delighted to be working with The Passage to recruit for a Digital Acquisition and Supporter Journey Officer to join their talented and passionate team. Providing innovative services that act with compassion and urgency, the charity works with individuals before they reach crisis point, intervening quickly and providing practical help in the form of emergency shelter and tailored support. Also an advocacy organisation, The Passage uses its voice to advocate for those who aren’t heard to bring about real systemic change.
The Digital Acquisition and Supporter Journey Officer will focus on the hands-on delivery and optimisation of paid digital campaigns, email marketing and digital journeys that introduce new audiences to The Passage, encourage initial engagement, and ongoing relationships with supporters. Working collaboratively with Fundraising and Communications colleagues, the postholder will help to build, test and embed effective approaches to achieve these goals.
Core responsibilities within the role will include:
- Coordinate the delivery and optimisation of paid digital campaigns across platforms such as Meta and Google to engage and retain supporters in-line with fundraising objectives.
- Deliver paid digital marketing activity aimed at raising brand awareness, introducing new audiences to The Passage and strengthening understanding of our work and impact.
- Support campaign testing and learning by trialling audiences, creative and messaging and reporting on results.
- Coordinate the development and improvement of supporter journeys across key digital touchpoints, including email, website journeys, campaign landing pages, sign-up flows and donation journeys, ensuring alignment and integration with relevant internal teams to deliver a seamless end-to-end experience.
- Identify areas for improvement within existing journeys and support the implementation of agreed changes.
- Continually review and improve the implementation of performance tracking, identifying practical improvements and supporting agreed changes to enhance effectiveness.
- Monitor and collate performance data from digital platforms, analytics tools such as GA4 and CRM reports.
- Produce regular performance summaries and contribute insights to inform future activity.
- Support a test-and-learn approach by capturing learning and sharing it with colleagues in practical, accessible ways.
- Support the planning, creation and scheduling of email campaigns and automated supporter journeys.
- Use segmentation and basic personalisation to improve relevance and engagement.
We’d love to hear from individuals with the following skills and experience:
- Experience working in a digital marketing, digital fundraising or supporter engagement role.
- Experience supporting or coordinating paid digital advertising campaigns including knowledge of digital acquisition principles and paid advertising platforms such as Meta and Google.
- Experience contributing to the development or improvement of digital supporter or customer journeys.
- Experience supporting email marketing activity, including segmentation and scheduling, with knowledge of email marketing tools and CRM systems.
- Experience supporting the implementation or use of digital tracking, analytics or measurement tools (e.g. GA4, platform pixels) to monitor campaign or journey performance.
- Experience working with performance data and basic analytics; as well as an understanding of digital analytics and performance measurement.
- Experience testing and optimising digital content, campaigns or journeys, and an understanding of how insight and testing can be used to improve digital outcomes.
- Experience of working in a charity setting or similar is desired but not essential.
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
Digital Acquisition and Supporter Journey Officer employer: Angelou Centre
The Harrow Club is an exceptional employer, offering a unique opportunity to make a meaningful impact in the lives of young people within West London's communities. With a strong commitment to employee growth and a collaborative work culture, staff are encouraged to innovate and lead initiatives that drive positive change. The hybrid working model and focus on inclusivity further enhance the appeal of joining this respected charity at a pivotal moment in its development.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Acquisition and Supporter Journey Officer
✨Get Involved Locally
Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by Angelou Centre.
✨Tap into Professional Networks
Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like Angelou Centre.
✨Showcase Your Commitment
When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at Angelou Centre.
✨Utilise Online Platforms
We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at Angelou Centre. Apply directly through us to stand out!
We think you need these skills to ace Digital Acquisition and Supporter Journey Officer
Some tips for your application 🫡
Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of Angelou Centre. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.
Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.
Tailor Your Documents to the Role:For a full-time role like Digital Acquisition and Supporter Journey Officer, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.
Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.
How to prepare for a job interview at Angelou Centre
✨Show Your Passion for Social Change
When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of Angelou Centre. Sharing personal stories or insights can really make us stand out.
✨Highlight Project Experience
We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.
✨Familiarity with Relevant Tools and Practices
Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!
