Product Marketing Manager

Global expansion is broken. Without a local entity, conversion rates fall, costs rise, and compliance gets messy. Outpost fixes it. Selling internationally is a maze of tax, payments, and operational friction. Most brands avoid it or expand slowly and expensively. Outpost is your modular back office for global commerce. We operate as Merchant of Record for digital and physical goods across 58+ tax jurisdictions. That means we own the full stack: payments, tax, compliance, and customer experience. Sell anything, anywhere. Without compromise.

This is a Product Marketing role for someone who wants to build the GTM engine for a category-defining fintech. From scratch. You’ll report directly to the CEO and own how Outpost talks about itself, arms its sales motion, and goes to market. Positioning, messaging, sales materials, competitive intel, product launches, customer stories. All of it. We’re solving one of the hardest problems in global commerce: making cross-border as easy as domestic. But the problem is complex. Tax, payments, compliance, liability. You need to translate that complexity into messaging that resonates with buyers and materials that help close deals. This is a building role. There’s no playbook to inherit. You’ll create the positioning, write the first battlecards, build the sales decks, and define how we launch products. You’ll enable founder-led sales today and shape the foundation for a sales team tomorrow.

What You’ll Get

Yes, the work is intense. But in return, you’ll own GTM for a company at the intersection of fintech, e-commerce, and global infrastructure. You’ll work directly with the CEO, shape how Outpost is perceived in the market, and build the commercial engine from the ground up. If you want to define a category and see your work translate directly into revenue, this is the role.

What You’ll Do

• Positioning & Messaging
  • Define how Outpost talks about itself. MoR, tax, payments, liability transfer. Make it clear and compelling.
  • Build the messaging framework that sales, marketing, and the website all pull from.
  • Translate technical complexity into language buyers actually understand.
• Sales Enablement
  • Build the sales toolkit: decks, one‑pagers, battlecards, objection handling, ROI frameworks.
  • Create materials for different buyer personas and use cases.
  • Arm the team to close deals faster with better positioning and proof points.
• Competitive Intel
  • Track competitors: Global‑e, Paddle, Stripe Tax, Digital River, Zonos, and others.
  • Build and maintain competitive battlecards.
  • Know where we win, where we lose, and how to position against alternatives.
• Product Launches
  • Own GTM for new products, features, and market expansions.
  • Coordinate across product, engineering, sales, and marketing.
  • Build launch playbooks that scale.
• Customer Marketing
  • Turn customers into case studies, references, and testimonials.
  • Build proof points that give buyers confidence.
  • Create content that shows what Outpost looks like in practice.
• Content & Thought Leadership
  • Shape the website messaging and key landing pages.
  • Build thought leadership that positions Outpost as the authority on cross-border commerce.
  • Create content that supports demand gen and sales conversations.

Example Projects

• Build the core sales deck from scratch and iterate based on deal feedback.
• Create battlecards for the top 5 competitors with positioning, objections, and landmines.
• Define the messaging framework for Outpost One (enterprise MoR) vs Outpost Access (tax API).
• Launch our physical goods product with positioning, materials, and GTM plan.
• Turn a flagship customer into a case study that becomes our best sales asset.
• Rewrite the website messaging to clearly articulate what Outpost does and why it matters.
• Build an ROI calculator that helps buyers quantify the value of switching to Outpost.

What We’re Looking For

Ideal background: Product marketing at a B2B fintech, payments company, or e‑commerce infrastructure platform. Experience with Merchant of Record, tax, payments, or compliance products. Bonus: worked at or marketed to platforms like Adyen, Stripe, Checkout.com, Paddle, Global-e, Revolut, or similar.

Signals we care about

• You’ve built sales materials that actually get used and help close deals.
• You can take a complex product and make it simple without dumbing it down.
• You’ve done competitive positioning and know how to find the angles that win.
• You’re a strong writer. Clear, sharp, no fluff.
• You’re comfortable with ambiguity. This is a blank slate, not a mature function.
• You want to build, not maintain.
• Bias for action. You ship, you learn, you iterate.

What this role is not

• Not a brand marketing or demand gen role.
• Not someone who needs a big team or agency support to be effective.
• Not a strategist without execution. You’ll build the materials yourself.
• Not someone who waits to be told what to do.

Why This Role Is Different

Most PMM roles are about optimising an existing machine. This role is about building the machine. You’ll define how Outpost positions itself in a complex, competitive market. You’ll create the materials that enable sales. You’ll shape how buyers understand a new category of infrastructure for global commerce. If you want to own GTM at a company solving a hard problem with real momentum, this is it.

Outpost Team

Our team were leaders at Revolut, Airwallex, Adyen and Wayflyer, and we’re backed by top‑tier investors who have built or backed some of the world’s leading fintechs.

What We Offer

• Equity and salary in a well‑funded startup.
• Ability to own your work and move fast.
• Direct access to the CEO and founding team.
• A global mission with real impact.
• Low politics, high output.
• A culture of builders, not talkers.

Working Style

We work together in person in London. We believe the hardest problems are solved in the room.

If you want to build the GTM engine for global commerce infrastructure, we’d love to hear from you.