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For Companies At a Glance
- Tasks: Create engaging digital content and manage social media for maritime audiences.
- Company: Join a dynamic maritime marketing team with a global reach.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with exciting global events and projects.
- Why this job: Make waves in the maritime industry while enhancing your marketing skills.
- Qualifications: 3+ years in maritime marketing, especially in Asian markets.
The predicted salary is between 40000 - 50000 £ per year.
This role is hybrid, 2 days per week (Tuesday/Wednesday), in either London or Brockenhurst. We are seeking an enthusiastic and proactive Senior Marketing Executive to support the delivery of our global marketing strategy. The ideal candidate will have 3+ years’ experience working in marketing within the maritime industry, with a preference for marketing in Asia. Reporting directly to the Head of Marketing, this role will be instrumental in driving brand visibility and engagement for Anemoi.
Main Duties and Responsibilities
- Digital
- Develop and manage engaging digital content tailored to maritime audiences, including creating image and video content for multiple platforms.
- Take ownership of the company’s social media, including monitoring analytics and reporting, with a primary focus on LinkedIn. Knowledge of WeChat (Chinese application) is advantageous but not essential.
- Manage and maintain the corporate website, ensuring timely updates and content relevance.
- Write compelling website copy, news updates, case studies, and blog posts relevant to the maritime sector.
- Monitor SEO performance and web analytics to drive digital strategy.
- Plan, build, and execute targeted email marketing campaigns and newsletters.
- Materials & Presentations
- Produce high-quality marketing and promotional materials, including copywriting and visual design.
- Assist in producing sales proposals, coordinating and collating information from different internal and external sources, writing non-technical input, checking layout, grammar, and consistency throughout the document to ensure that a high-quality proposal is issued.
- Support other departments to ensure the correct branding and formatting is used on all external documentation.
- Events
- Research potential event opportunities, evaluate and make proposals to the Marketing Manager and Commercial team.
- Support the planning and execution of global and regional events, conferences, and speaking engagements.
- Assist with event logistics, material preparation, and post-event reporting.
- Brand, PR & Strategic Marketing
- Contribute to brand strategy development and execution.
- Support PR activities including drafting and reviewing press releases and editorial submissions tailored to maritime trade publications.
- Monitor industry trends, competitor activity, and global market movements.
- Coordinate with strategic partners to amplify joint marketing efforts and co-branded initiatives.
- General Marketing Support
- Liaise with external marketing suppliers and third parties as required.
- Monitor incoming leads and enquiries.
- Undertake activities related to marketing purchasing and budget.
- Reporting of marketing KPIs.
- Contribute to internal communication initiatives and company culture.
- Undertake ad hoc projects and tasks to support marketing operations across the group.
Person Specification
- Skills and Abilities
- Degree in Marketing, Communications, or a related field, or equivalent professional experience.
- Minimum 3+ years’ experience in marketing in maritime.
- Experience working with Asian markets preferred, including an understanding of regional business practices and cultural nuances (China, Japan, Korea, and Taiwan).
- Strong verbal and written communication skills to produce clear and concise copy that is appropriate in tone.
- A consistent high level of accuracy and strong attention to detail.
- Proficient in Microsoft Office (especially PowerPoint), Adobe Creative Cloud (InDesign, Illustrator, Photoshop), social media management and analytics (e.g. Hootsuite), website CMS (preferably WordPress), SEO fundamentals and web performance tools, email marketing platforms (e.g. Mailchimp), and basic video editing (e.g. Adobe Premiere Pro) is desirable.
- Personal Qualities and Competences
- Confident with technical and maritime terminology.
- Ability to communicate with audiences at different levels, across time, language, and cultural differences.
- Strong intercultural communication skills and sensitivity to time zone and language differences.
- Self-motivated, proactive, and able to work independently.
- Adaptable, collaborative, and comfortable working in a fast-paced, global environment.
- Takes initiative and demonstrates a high level of accountability.
- Excellent verbal and written communications.
Senior Marketing Executive employer: Anemoimarine
Contact Detail:
Anemoimarine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the maritime industry on LinkedIn, especially those who work at Anemoi or similar companies. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing projects, especially those related to digital content and social media. This will help you stand out and demonstrate your expertise in the maritime sector.
✨Tip Number 3
Prepare for the interview by researching Anemoi’s recent marketing campaigns and industry trends. Being knowledgeable about their work will impress them and show that you're genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your 3+ years of experience in marketing, especially within the maritime industry, and any relevant work with Asian markets. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your enthusiasm for the role and how your background fits into our global marketing strategy. Don’t forget to mention any specific experiences that relate to digital content creation or social media management.
Show Off Your Digital Skills: Since this role involves managing digital content and social media, make sure to highlight your proficiency in tools like Adobe Creative Cloud and website CMS platforms. We love seeing examples of your work, so if you have a portfolio, include it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at Anemoimarine
✨Know Your Maritime Stuff
Make sure you brush up on your maritime industry knowledge. Familiarise yourself with current trends, key players, and recent developments, especially in Asian markets. This will show that you're not just a marketing whiz but also genuinely interested in the sector.
✨Show Off Your Digital Skills
Since this role involves managing digital content and social media, be ready to discuss your experience with platforms like LinkedIn and any tools you've used for analytics. Bring examples of successful campaigns you've run, particularly those that engaged maritime audiences.
✨Prepare for Creative Challenges
Expect to talk about how you approach creating engaging content. Think about specific projects where you developed promotional materials or managed website content. Be prepared to share your thought process and how you ensure high-quality output.
✨Demonstrate Your Team Spirit
This role requires collaboration across departments, so highlight your teamwork skills. Share examples of how you've worked with others to achieve marketing goals or supported different teams in executing successful events or campaigns.