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For Companies At a Glance
- Tasks: Create engaging digital content and manage social media for a global maritime brand.
- Company: Join a dynamic team at Anemoi, a leader in maritime marketing.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Work in a fast-paced environment with a focus on global events and brand strategy.
- Why this job: Make an impact in the maritime industry while developing your marketing skills.
- Qualifications: 3+ years in maritime marketing, strong communication skills, and creativity.
The predicted salary is between 40000 - 50000 £ per year.
About the Role
This Role is Hybrid, 2 days per week (Tuesday/Wednesday), in either London or Brockenhurst. We are seeking an enthusiastic and proactive Senior Marketing Executive to support the delivery of our global marketing strategy. We’d like our new teammate to have 3+ years’ experience working in marketing within the maritime industry, and preference for marketing in Asia. Reporting directly to the Head of Marketing, this role will be instrumental in driving brand visibility and engagement for Anemoi.
Main Duties and responsibilities
- Digital
- Develop and manage engaging digital content tailored to maritime audiences, including creating image and video content for multiple platforms.
- Take ownership of the company’s social media including monitoring analytics and reporting. Primary focus of LinkedIn. Knowledge of WeChat (Chinese application) is advantageous but not essential.
- Manage and maintain corporate website, ensuring timely updates and content relevance.
- Write compelling website copy, news updates, case studies, and blog posts relevant to the maritime sector.
- Monitor SEO performance and web analytics to drive digital strategy.
- Plan, build, and execute targeted email marketing campaigns and newsletters.
- Produce high-quality marketing and promotional materials, including copywriting and visual design.
- Assist in producing sales proposals, co-ordinating and collating information from different internal and external sources, writing non-technical input, checking layout, grammar and consistency throughout the document to ensure that a high-quality proposal is issued.
- Support other departments to ensure the correct branding and formatting is used on all external documentation.
- Research potential event opportunities, evaluate and make proposals to the Marketing Manager and Commercial team.
- Support the planning and execution of global and regional events, conferences, and speaking engagements.
- Assist with event logistics, material preparation, and post-event reporting.
- Contribute to brand strategy development and execution.
- Support PR activities including drafting and reviewing press releases and editorial submissions tailored to maritime trade publications.
- Monitor industry trends, competitor activity, and global market movements.
- Coordinate with strategic partners to amplify joint marketing efforts and co-branded initiatives.
- Liaise with external marketing suppliers and third parties.
- Monitor incoming leads and enquiries.
- Undertake activities related to marketing purchasing and budget.
- Reporting of marketing KPIs.
- Contribute to internal communication initiatives and company culture.
- Undertake ad hoc projects and tasks to support marketing operations across the group.
Person Specification
Skills and abilities
- Degree in Marketing, Communications, or a related field, or equivalent professional experience.
- Minimum 3+ years’ experience in marketing in maritime.
- Experience working with Asian markets preferred, including an understanding of regional business practices and cultural nuances (China, Japan, Korea and Taiwan).
- Strong verbal and written communication skills to produce clear and concise copy that is appropriate in tone.
- A consistent high level of accuracy and strong attention to detail.
- Proficient in:
- Microsoft Office (especially PowerPoint).
- Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
- Social media management and analytics (e.g. Hootsuite).
- Website CMS (preferably WordPress).
- SEO fundamentals and web performance tools.
- Email marketing platforms (e.g. Mailchimp).
- Basic video editing (e.g. Adobe Premiere Pro) is desirable.
Personal Qualities and Competences:
- Confident with technical and maritime terminology.
- Ability to communicate with audiences at different levels, across time, language and cultural differences.
- Strong intercultural communication skills and sensitivity to time zone and language differences.
- Self-motivated, proactive, and able to work independently.
- Adaptable, collaborative, and comfortable working in a fast-paced, global environment.
- Takes initiative and demonstrates a high level of accountability.
- Excellent verbal and written communications.
Senior Marketing Executive employer: Anemoi
Contact Detail:
Anemoi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the maritime industry. Attend events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing work, especially anything related to digital content or campaigns you've run. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in the maritime sector. Tailor your answers to show you understand their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your 3+ years of experience in maritime marketing and any specific projects that showcase your skills in digital content creation and social media management.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the maritime industry and how your experience aligns with our global marketing strategy. Don’t forget to mention any experience you have with Asian markets!
Showcase Your Digital Skills: Since this role involves managing digital content, make sure to highlight your proficiency in tools like Adobe Creative Cloud and website CMS platforms. Share examples of successful campaigns or content you've created that drove engagement.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Anemoi
✨Know Your Maritime Stuff
Make sure you brush up on your maritime industry knowledge, especially if you have experience in Asia. Be ready to discuss trends, challenges, and opportunities in the sector. This will show that you're not just a marketing whiz but also someone who understands the unique landscape of the industry.
✨Show Off Your Digital Skills
Since this role involves managing digital content and social media, come prepared with examples of your previous work. Whether it's a successful LinkedIn campaign or engaging website content, having tangible evidence of your skills will set you apart from other candidates.
✨Be Ready for Creative Challenges
Expect to discuss how you would approach creating high-quality marketing materials and promotional content. Think about your process for copywriting and design, and be ready to share ideas on how you can elevate the brand's visibility through innovative strategies.
✨Prepare for Cultural Nuances
Given the focus on Asian markets, it’s crucial to demonstrate your understanding of cultural differences and business practices. Be prepared to discuss how you would tailor marketing strategies to resonate with diverse audiences, showcasing your intercultural communication skills.