Growth Marketing Executive, Sports Betting in Edinburgh

Fanwave Digital Ltd. is a sports betting media network that operates several brands with a mission to excite, entertain and inform sports bettors, helping them bet smarter and safer. Our content reaches over 5,000,000 unique sports betting enthusiasts each month across the UK, Brazil and the USA via social media, email, websites and apps. We are strong proponents of responsible gambling, and it remains central to all our partnerships and practices. We also maintain strict ethical standards and do not promote casino products through our brands.

At Fanwave Digital, audience growth is essential to everything we do. We are looking for a creative and innovative Growth Marketer who can accelerate the reach, engagement and revenue of Fanwave brands across the UK, USA, Brazil and additional markets. You will play a key role in expanding our audiences, improving cross-channel performance and shaping our paid and organic strategies. We want someone who enjoys experimentation, understands what content performs and is motivated by measurable impact.

If you are passionate about growth, sport and creative marketing and you want a role with significant opportunity for career progression, this could be an ideal fit. Audience behaviour, social algorithms and performance signals evolve constantly. We need someone who can adapt, innovate and find new ways to succeed. At Fanwave, growth is important both personally and professionally. There is a lot of room to make your mark here.

What will you do?

• Own audience and revenue growth across multiple Fanwave brands in the UK, USA, Brazil and new markets.
• Drive and optimise paid social campaigns across Meta and other platforms.
• Oversee and grow direct affiliate revenue streams through paid ads.
• Collaborate with the creative teams on ideation, concept development, creative briefs, copywriting and ad creation to maximise engagement and conversions.
• Analyse performance data across social, email and web to uncover insights, test ideas and scale what works.
• Identify new tools, trends and growth opportunities including AI, automation, creator partnerships and emerging social platforms.
• Identify suitable influencers who can help the Fanwave brands grow and reach new audiences.

Requirements

Essential

• At least 18 months experience in a growth marketing role or similar.
• Proven and measurable success in a growth, performance or acquisition marketing role with clear examples of your impact.
• Hands-on experience in the creative process including ideation, copywriting, design direction or content creation.
• A passion for sports.
• Analytical skills and confidence using platforms such as Meta Ads Manager, Google Analytics, or spreadsheets.
• A strong sense of what high-performing content looks like.
• Excellent communication skills, with the ability to simplify insights.
• A willingness to experiment, innovate and adapt.

Nice to have

• Experience in sport, sports media or sports betting.
• Experience with email automation.
• Familiarity with Canva, Figma or short-form editing tools such as CapCut or Premiere.
• Experience working with creators or producing UGC-style adverts.
• Understanding of affiliate marketing or revenue-focused partnerships.

Benefits

• Competitive starting salary up to £35,000 depending on experience.
• Monthly bonus with opportunity to earn 10% to 20% on top of salary.
• Option to work from home or in our Edinburgh office.
• MacBook Pro.
• 28 days holiday.
• Company pension scheme with 3% employer contribution.
• Perkbox membership.
• Regular all expenses team social events.

Please submit your CV and covering letter to apply. All covering letters will be read. We're keen to hear any achievements or experiences which highlight your suitability for the role of Growth Marketing Executive.