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For Companies At a Glance
- Tasks: Drive business growth in the hospitality sector and develop new sales strategies.
- Company: Join a dynamic recruitment agency representing a leading company in the industry.
- Benefits: Competitive salary, bonus structure, car allowance, and generous holiday entitlement.
- Other info: Flexible working hours and opportunities for career advancement.
- Why this job: Make a real impact in a growing business while building strong relationships.
- Qualifications: Proven sales experience, preferably in lighting or hospitality, with strong communication skills.
Andy File Associates Limited is working as a Recruitment Agency on behalf of our client for this permanent position of Area Sales Manager.
Location: London & Surrounding Areas
Salary: £55,000 – £65,000 (depending on experience)
The Role
Reporting to the National Sales Manager, the Area Sales Manager will play a key role in driving business growth across the UK. You will maximise existing channels while identifying and developing new opportunities, particularly within the hospitality and contract sectors. This is a dynamic, field-based role requiring strong relationship management, commercial awareness, and a proactive approach to business development.
Key Responsibilities
- Develop and implement sales strategies in collaboration with the National Sales Manager
- Drive growth within the hospitality, hotel, and contracts sectors
- Manage and grow existing accounts, ensuring regular engagement
- Identify and secure new business opportunities across the UK
- Build and maintain strong relationships with key decision-makers
- Attend trade shows, exhibitions, and networking events
- Develop and manage a strong project pipeline aligned with sales targets
- Maintain and expand approved supplier agreements with hotel groups, architects, and interior designers
- Ensure effective internal communication to support project delivery
- Manage customer issues professionally, ensuring high satisfaction levels
- Visit project sites when required to support sales processes
Quality & Continuous Improvement
- Follow company processes and maintain high-quality standards
- Contribute ideas to improve efficiency, product quality, and performance
Health & Safety
- Promote and maintain a safe working environment
- Ensure compliance with all health and safety procedures
General Responsibilities
- Meet and exceed KPIs and sales targets
- Adhere to all company policies, including Equality, Diversity & Inclusion
- Maintain a flexible approach to working hours, including attending events when required
Knowledge & Experience
Essential:
- Proven success in a Sales Manager or similar role
- Experience within the lighting and/or hospitality industry
- Strong understanding of marketing strategies, including social media
- Good technical knowledge
Desirable:
- Experience managing and motivating teams
- Knowledge of manufacturing processes
Skills & Competencies
Essential:
- Highly organised with the ability to manage multiple priorities
- Strong commercial awareness and entrepreneurial mindset
- Proven ability to generate new business and exceed targets
- Excellent communication, presentation, and interpersonal skills
- Self-motivated with a proactive approach
- Ability to travel frequently across the UK and Ireland
- Flexible approach to working hours
Desirable:
- Full UK driving licence
- Relevant qualifications in business, marketing, or related fields
Benefits
- Bonus structure: 5% of salary upon achieving agreed sales targets
- Additional scaled bonus for exceeding targets (details TBC)
- Additional 5% bonus if company achieves PBT
- Car allowance (open to discussion, particularly for London-based candidates)
- 24 days holiday + bank holidays (increasing to 28 days after 5 years’ service)
- Pension: Auto-enrolment
If you are a driven sales professional looking to make a real impact in a growing business, we encourage you to apply.
Area Sales Manager employer: Andy File Associates Ltd
Contact Detail:
Andy File Associates Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Network Like a Pro
Get out there and meet people! Attend trade shows, exhibitions, and networking events related to the hospitality and contract sectors. Building relationships with key decision-makers can open doors to new opportunities that you might not find online.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your proven success in sales and your understanding of the lighting and hospitality industries. Share specific examples of how you've driven growth and exceeded targets in your previous roles.
✨Be Proactive
Don’t just wait for job openings to pop up. Reach out to companies directly, even if they’re not advertising for an Area Sales Manager. Express your interest and share how you can add value to their team. It shows initiative and can set you apart from other candidates.
✨Apply Through Our Website
We encourage you to apply through our website for the best chance at landing that dream job. It streamlines the process and ensures your application gets the attention it deserves. Plus, we love seeing passionate candidates like you!
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in sales, especially within the hospitality and lighting sectors. We want to see how you've driven growth and managed relationships in your previous roles.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've exceeded sales targets and developed new business opportunities. Keep it engaging and personal – we love a good story!
Showcase Your Skills: In your application, emphasise your organisational skills and commercial awareness. Mention any relevant qualifications or experiences that demonstrate your ability to manage multiple priorities and generate new business. We’re looking for proactive go-getters!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Andy File Associates Ltd
✨Know Your Numbers
Before the interview, brush up on your sales figures and achievements. Be ready to discuss specific examples of how you've driven growth in previous roles, especially in the hospitality or lighting sectors. This will show your potential employer that you can deliver results.
✨Research the Company
Take some time to understand the company’s position in the market, their key clients, and recent projects. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role and the business.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a difficult client or developing a new sales strategy. Think through your past experiences and prepare concise stories that highlight your problem-solving skills and proactive approach.
✨Showcase Your Relationship Management Skills
Since this role involves building strong relationships with key decision-makers, be prepared to discuss your approach to relationship management. Share examples of how you've successfully engaged with clients and maintained long-term partnerships.