At a Glance
- Tasks: Lead brand evolution and marketing strategy for a collection of iconic hotels.
- Company: Join the Brownsword Group, known for exceptional hospitality and stunning properties.
- Benefits: Full-time role with a competitive salary and opportunities for professional growth.
- Other info: Work from a beautiful office in Bath with a dynamic and supportive team.
- Why this job: Shape brand stories and make a real impact in the hospitality industry.
- Qualifications: Proven marketing leadership experience and strong communication skills.
The predicted salary is between 60000 - 80000 € per year.
Location: This role is based at our Head Office in Bath.
Hours: Full time, Monday to Friday.
As Group Head of Marketing, you will lead the evolution of our brand, guest demand and commercial marketing strategy across the collection. Reporting to the CEO, you will shape how our stories are told, how our brands grow, and how marketing contributes to revenue, direct bookings and long-term brand equity. Working as part of the central support team for the group, operating from our stunning office in the heart of Bath, you will collaborate with the hotel central support team and our amazing properties.
What you'll be doing:
- Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
- Ensure exceptional brand consistency across all touchpoints, working closely with internal teams.
- Be brilliant at communicating our story and personality through all mediums.
- Public Relations & Reputation Management – Oversee outsourced PR efforts to build and protect the brand reputation.
- Manage and optimise Google Ads and Meta Ads campaigns.
- Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
- Coach property social media champions.
- Lead graphic design creation & drive branding implementation through our senior designer.
- Develop a best-in-class marketing asset ecosystem to support hotels, campaigns and experiences.
- Own marketing strategy in support of revenue, direct bookings and seasonal trading priorities.
- Influence pricing, promotions, audience strategy, demand generation and commercial planning alongside Revenue teams.
- Build, lead and develop a high-performing marketing function.
- Lead agency and external partner relationships.
The Brownsword Group have created arguably the most iconic collection of historic countryside and city centre hotels, all wonderful properties set within beautiful grounds and cities, all with their own stories to share. Generosity, quality and welcoming hospitality is what they do very well. Being exceptional hoteliers has been the core of the operation, creating a successful hospitality business.
Group Head of Marketing in Canterbury employer: Andrew Brownsword Hotels
The Brownsword Group is an exceptional employer, offering a vibrant work culture in the heart of Bath, where creativity and collaboration thrive. As the Group Head of Marketing, you will have the opportunity to shape brand narratives and drive marketing strategies within a supportive team environment, while enjoying the benefits of working in a stunning office surrounded by historic properties. With a strong focus on employee growth and development, this role promises meaningful contributions to both personal and professional advancement in the dynamic hospitality sector.
StudySmarter Expert Advice🤫
We think this is how you could land Group Head of Marketing in Canterbury
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. We want to see how you’ve made an impact in previous roles, so don’t hold back on sharing your success stories.
✨Tip Number 3
Prepare for interviews by researching the company and its brand. Understand their values and how they communicate their story. We’re looking for candidates who can align with our vision and bring fresh ideas to the table, so be ready to share how you can contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace Group Head of Marketing in Canterbury
Some tips for your application 🫡
Show Your Passion for Hospitality:When writing your application, let your love for the hospitality industry shine through. We want to see how you connect with our brand's values and how you can contribute to our story. Make it personal and engaging!
Tailor Your Experience:Don’t just list your previous roles; show us how your experience aligns with the Group Head of Marketing position. Highlight specific achievements that demonstrate your ability to drive brand growth and marketing strategies. We love a good success story!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where necessary to make your skills and experiences pop. Remember, we’re looking for someone who can communicate brilliantly!
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our amazing team in Bath!
How to prepare for a job interview at Andrew Brownsword Hotels
✨Know the Brand Inside Out
Before your interview, dive deep into the Brownsword Group's brand story and values. Understand their unique selling points and how they differentiate themselves in the hospitality market. This will help you articulate how your vision aligns with their brand evolution.
✨Showcase Your Marketing Expertise
Be ready to discuss specific marketing strategies you've implemented in the past. Highlight your experience with digital marketing, SEO, PPC, and CRM effectiveness. Prepare examples of how you've optimised campaigns to drive revenue and guest growth, as these are key aspects of the role.
✨Demonstrate Leadership Skills
As a Group Head of Marketing, you'll need to lead a high-performing team. Share your experiences in coaching and developing teams, and how you've successfully managed agency relationships. Be prepared to discuss your approach to building a collaborative environment that fosters creativity and results.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think about scenarios where you've had to influence pricing or promotions, and how you approached demand generation. Practising these responses will help you feel more confident during the interview.
